AI-generated Key Takeaways
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A Proximity criterion defines a geographical area using a geo point and radius.
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The address is a descriptive element that does not influence ad serving.
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Proximity can be created by specifying an address and radius, which automatically computes the geo point, or by directly setting a geo point and radius.
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Key fields for defining proximity include geo_point, radius_units, address, and radius.
 
A Proximity criterion. The geo point and radius determine what geographical area is included. The address is a description of the geo point that does not affect ad serving.
There are two ways to create a proximity. First, by setting an address and radius. The geo point will be automatically computed. Second, by setting a geo point and radius. The address is an optional label that won't be validated.
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                   Latitude and longitude.  | 
              
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                   The unit of measurement of the radius. Default is KILOMETERS.  | 
              
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                   Full address.  | 
              
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 The radius of the proximity.  |