OptimizationGoalType

  • This content defines and describes different types of optimization goals, including unspecified, unknown, call clicks, driving directions, and app pre-registration.

  • Each optimization goal represents a specific action or event that advertisers can aim to achieve, such as generating calls, getting directions, or securing app pre-registrations.

  • The different enum values correspond to these optimization goals, providing a structured way to identify and categorize them.

The type of optimization goal

Enums

UNSPECIFIED

 Not specified.

UNKNOWN

 Used as a return value only. Represents value unknown in this version.

CALL_CLICKS

 Optimize for call clicks. Call click conversions are times people selected 'Call' to contact a store after viewing an ad.

DRIVING_DIRECTIONS

 Optimize for driving directions. Driving directions conversions are times people selected 'Get directions' to navigate to a store after viewing an ad.

APP_PRE_REGISTRATION

 Optimize for pre-registration. Pre-registration conversions are the number of pre-registration signups to receive a notification when the app is released.