Page Summary
-
This document details potential errors related to criterion settings in Google Ads, covering general issues, invalid formats, targeting and exclusion restrictions, bidding errors, and errors specific to various criterion types like ad schedules, location groups, hotels, webpages, and listing scopes/groups.
-
Errors range from invalid data formats for keywords, URLs, and user lists, to restrictions on targeting or excluding certain criterion types based on campaign settings or account eligibility.
-
Common issues include problems with bidding modifications, overlapping or invalid ad schedule intervals, limitations on location group configurations, and restrictions on criteria association at both the campaign and ad group levels.
-
Specific errors are also highlighted for Hotel, Webpage, Listing Scope, and Listing Group criteria, addressing issues like overlaps in date/time ranges, invalid conditions, hierarchy problems, and exceeding size or count limits.
Enum describing possible criterion errors.
| Enums | |
|---|---|
|
The account may not use the requested criteria type. For example, some accounts are restricted to keywords only. |
|
Customer is not on allowlist for composite audience in display campaigns. |
|
CriteriaId does not match the interval of the AdSchedule specified. |
|
The number of AdSchedule entries in a day exceeds the limit. |
|
AdSchedule time interval cannot span multiple days. |
|
AdSchedule time interval specified is invalid, endTime cannot be earlier than startTime. |
|
Time interval in the AdSchedule overlaps with another AdSchedule. |
|
This feature is only available for AI Max campaigns. |
|
Audience is not allowed to attach when use_audience_grouped bit is set to false. |
|
Audience is not supported for the specified campaign type. |
|
Bid Modifier already exists. Use SET operation to update. |
|
The brand_list.shared_set_id references a shared set that does not exist. |
|
Broad match modifier (BMM) keywords can no longer be created. See https://ads-developers.googleblog.com/2021/06/broad-match-modifier-upcoming-changes.html. |
|
Audience segment criteria cannot be added when use_audience_grouped bit is set. |
|
Not allowed to target a closed user list. |
|
Criteria type can not be targeted. |
|
Not allowed to add display only UserLists to search plus campaigns. |
|
Not allowed to add display only UserLists to search only campaigns. |
|
Not allowed to add display only UserLists to shopping campaigns. |
|
Cannot create a brand list with deleted shared set. |
|
Cannot create a negative keyword list with deleted shared set. |
|
Cannot create a placement list with deleted shared set. |
|
Final URLs, URL Templates and CustomParameters cannot be set for the criterion types of Gender, AgeRange, UserList, Placement, MobileApp, and MobileAppCategory in search campaigns and shopping campaigns. |
|
Not allowed to add User interests to search only campaigns. |
|
The user list cannot be used while it is pending privacy review. |
|
Criteria type cannot be associated with a campaign and its ad group(s) simultaneously. |
|
Cannot bid modify criterion, since it is opted out of the campaign. |
|
Cannot set bid modifier for this criterion type. |
|
Cannot set bid modifier for a negative criterion. |
|
Criteria type can not be excluded by the customer, like AOL account type cannot target site type criteria. |
|
The Criterion is not allowed to be excluded. |
|
Not allowed to exclude similar user list. |
|
Can only have one Negative Keyword List per account. |
|
The brand criteria has a brand input that is not recognized as a valid brand. |
|
The criterion is not allowed to be removed. For example, we cannot remove any of the device criterion. |
|
Cannot set asset sets and feed item sets at the same time. |
|
Cannot set AssetSet criteria for customer. |
|
Not allowed to set bids for this criterion type in search campaigns |
|
Listing group SUBDIVISION nodes cannot have bids. |
|
Cannot set both assetset and feed at the same time. |
|
Cannot set feed or feed item sets for Customer. |
|
Cannot set geo target constants and asset sets at the same time. |
|
Cannot set geo target constants and feed item sets at the same time. |
|
The Criterion is not allowed to be targeted. |
|
Targeting is not allowed for Customer Match lists as per Customer Match policy. See https://support.google.com/google-ads/answer/6299717. |
|
The criterion is not allowed to be targeted as it is deprecated. |
|
Cannot add positive placement criterion types in search campaigns. |
|
Cannot target on a removed combined audience. |
|
Can not target removed combined audience. |
|
Targeting for Similar audiences is not supported, since this feature has been deprecated. See https://support.google.com/google-ads/answer/12463119 to learn more. |
|
Cannot add positive user list criteria in Smart Display campaigns. |
|
Concrete type of criterion is required for CREATE and UPDATE operations. |
|
The requested criteria type cannot be used with campaign or ad group bidding strategy. |
|
The CriterionId is not valid for the type. |
|
Length of serialized criterion parameter exceeded size limit. |
|
Only allowlisted customers can add criteria of this type. |
|
There are dimensions with duplicate dimension type. |
|
There are dimensions with duplicate dimension value. |
|
Feed Id is not allowed in these Location Groups. |
|
The field is not allowed to be set when the negative field is set to true, for example, we don't allow bids in negative ad group or campaign criteria. |
|
Range represented by hotel advance booking window's min days and max days overlaps with an existing criterion. |
|
End date later is than latest allowed day of 330 days in the future UTC. |
|
Range represented by hotel check-in date's start date and end date overlaps with an existing criterion. |
|
Start date is after end date. |
|
Start date is earlier than earliest allowed value of yesterday UTC. |
|
Range represented by hotel length of stay's min nights and max nights overlaps with an existing criterion. |
|
Targeting this UserList is not allowed for this campaign type. |
|
City name in the address is not valid. |
|
Invalid combined audience criterion. |
|
Combined audience ID is invalid. |
|
Country code in the address is not valid. |
|
The CriterionId does not exist or is of the incorrect type. |
|
Invalid custom affinity criterion. |
|
Invalid custom audience criterion. |
|
Invalid custom intent criterion. |
|
Invalid detailed demographics criterion. |
|
The category requested for exclusion is invalid. |
|
Feed not found, or the feed is not an enabled location feed. |
|
Placement URL has wrong format. |
|
IP address is not valid. |
|
IP format is not valid. |
|
Invalid keyword criteria text. |
|
Latitude for the GeoPoint is not valid. |
|
Listing dimension is invalid (for example, dimension contains illegal value, dimension type is represented with wrong class, etc). Listing dimension value can not contain "==" or "&+". |
|
Listing dimension type is either invalid for campaigns of this type or cannot be used in the current context. BIDDING_CATEGORY_Lx and PRODUCT_TYPE_Lx dimensions must be used in ascending order of their levels: L1, L2, L3, L4, L5... The levels must be specified sequentially and start from L1. Furthermore, an "others" Listing group cannot be subdivided with a dimension of the same type but of a higher level ("others" BIDDING_CATEGORY_L3 can be subdivided with BRAND but not with BIDDING_CATEGORY_L4). |
|
Ad group is invalid due to the listing groups it contains. |
|
Listing group type is not allowed for specified ad group criterion type. |
|
The location group asset set id is invalid |
|
The location group radius is in the range but not at the valid increment. |
|
The location group radius unit is invalid. |
|
Longitude for the GeoPoint is not valid. |
|
Matching function is invalid. |
|
Mobile application is not valid. |
|
Mobile application category is not valid. |
|
Invalid placement URL. |
|
Postal code in the address is not valid. |
|
Bidding categories do not form a valid path in the Shopping bidding category taxonomy. |
|
The Proximity address cannot be geocoded to a valid lat/long. |
|
Distance for the radius for the proximity criterion is invalid. |
|
Units for the distance for the radius for the proximity criterion is invalid. |
|
Region code in the address is not valid. |
|
Region name in the address is not valid. |
|
Street address in the address is not valid. |
|
Invalid topic path. |
|
User domain name is not valid. |
|
Invalid user interest criterion. |
|
Invalid user list criterion. |
|
The combination of operand and operator in webpage condition is invalid. |
|
The URL of webpage condition is invalid. |
|
The YouTube Channel Id is invalid. |
|
The YouTube Video Id is invalid. |
|
Keyword text has invalid characters or symbols. |
|
Keyword text has too many words. |
|
Keyword text should be less than 80 chars. |
|
Listing group in an ADD operation specifies a non temporary criterion id. |
|
Listing group cannot be added to the ad group because it already exists. |
|
Recursive removal failed because listing group subdivision is being created or modified in this request. |
|
Listing group referenced in the operation was not found in the ad group. |
|
Product group operation is invalid because another operation targeting the same AdGroupId is failing. |
|
Dimension type of listing group must be the same as that of its siblings. |
|
Subdivided listing groups must have an "others" case. |
|
The combined length of dimension values of the Listing group criterion is too long. |
|
Listing group tree is too deep. |
|
Tree was invalid before the mutation. |
|
Listing group unit cannot have children. |
|
Listing scope contains IN operator on an unsupported dimension type. |
|
The combined length of dimension values of the Listing scope criterion is too long. |
|
Listing scope contains too many dimensions. |
|
Listing scope contains too many dimension types. |
|
Listing scope has too many IN operators. |
|
Given location filter parameter is invalid for location groups targeting. |
|
Filter parameters not allowed for location groups targeting. |
|
Cannot positively target locations outside of restricted area for campaign. |
|
The operation failed because the campaign is missing the self-declaration on political advertising status in the EU. |
|
ShoppingSetting must be added to the campaign before ProductScope criteria can be added. |
|
Cannot create a negative keyword list criterion with a shared set that does not exist. |
|
This feature is not available for AI Max campaigns. |
|
Only one audience is allowed in an ad group. |
|
Only one audience is allowed in an asset group. |
|
Brand list can only be negatively targeted for the campaign type. |
|
Ad group level brand list criteria only support inclusionary targeting. Negative targeting at this level is not supported. |
|
Indicates the domain is blocked. |
|
The placement_list.shared_set_id references a shared set that does not exist. |
|
Indicates the URL contains an illegal character. |
|
Indicates the URL contains multiple comma separated URLs. |
|
Placement URL is too long. |
|
The Proximity input is not valid. Both address and geoPoint cannot be null. |
|
The received error code is not known in this version. |
|
Enum unspecified. |
|
The URL of webpage condition cannot be empty or contain white space. |
|
The URL of webpage condition cannot be an IP address. |
|
The URL of webpage condition cannot be a public suffix itself. |
|
The domain of the URL is not consistent with the domain in campaign setting. |
|
The URL of webpage condition has an invalid public suffix. |
|
The URL of webpage condition contains an unsupported protocol. |
|
Value track parameter is not supported in webpage condition URL. |
|
A webpage criterion cannot be added to a non-DSA ad group. |
|
Only one URL-EQUALS webpage condition is allowed in a webpage criterion and it cannot be combined with other conditions. |
|
Indicates the placement is a YouTube demographic channel, which is no longer supported. |
|
YouTube urls are not supported in Placement criterion. Use YouTubeChannel and YouTubeVideo criterion instead. |
|
Indicates the placement is a YouTube vertical channel, which is no longer supported. |