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ConversionOrigin

AI-generated Key Takeaways

This document lists the possible places where a conversion can occur, including website visits, actions on Google-hosted pages or apps, calls from ads, store visits or purchases, and conversions on YouTube.
UNSPECIFIED and UNKNOWN indicate that the conversion origin has not been specified or is not known in the current version.
Specific conversion origins are defined for WEBSITE, GOOGLE_HOSTED, APP, CALL_FROM_ADS, STORE, and YOUTUBE_HOSTED, detailing where those conversions take place.

The possible places where a conversion can occur.

Enums
`UNSPECIFIED`	The conversion origin has not been specified.
`UNKNOWN`	The conversion origin is not known in this version.
`WEBSITE`	Conversion that occurs when a user visits a website or takes an action there after viewing an ad.
`GOOGLE_HOSTED`	Conversions reported by an offline pipeline which collects local actions from Google-hosted pages (for example, Google Maps, Google Place Page, etc) and attributes them to relevant ad events.
`APP`	Conversion that occurs when a user performs an action through any app platforms.
`CALL_FROM_ADS`	Conversion that occurs when a user makes a call from ads.
`STORE`	Conversion that occurs when a user visits or makes a purchase at a physical store.
`YOUTUBE_HOSTED`	Conversion that occurs on YouTube.

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Last updated 2025-10-10 UTC.