CriterionError

  • This document outlines various error types related to criterion in Google Ads, categorized by the specific criterion type.

  • Errors can occur generally, or specifically for keywords, placements, audiences, mobile apps, criterion management, geo-targeting, ad schedules, bidding, URLs, shopping, hotel, and webpage criteria.

  • Common issues include invalid text or URLs, length constraints, incorrect formats, incompatible targeting settings, overlapping intervals, and invalid IDs or types.

Enum describing possible criterion errors.

Enums

UNSPECIFIED

 Enum unspecified.

UNKNOWN

 The received error code is not known in this version.

CONCRETE_TYPE_REQUIRED

 Concrete type of criterion is required for CREATE and UPDATE operations.

INVALID_EXCLUDED_CATEGORY

 The category requested for exclusion is invalid.

INVALID_KEYWORD_TEXT

 Invalid keyword criteria text.

KEYWORD_TEXT_TOO_LONG

 Keyword text should be less than 80 chars.

KEYWORD_HAS_TOO_MANY_WORDS

 Keyword text has too many words.

KEYWORD_HAS_INVALID_CHARS

 Keyword text has invalid characters or symbols.

INVALID_PLACEMENT_URL

 Invalid placement URL.

INVALID_USER_LIST

 Invalid user list criterion.

INVALID_USER_INTEREST

 Invalid user interest criterion.

INVALID_FORMAT_FOR_PLACEMENT_URL

 Placement URL has wrong format.

PLACEMENT_URL_IS_TOO_LONG

 Placement URL is too long.

PLACEMENT_URL_HAS_ILLEGAL_CHAR

 Indicates the URL contains an illegal character.

PLACEMENT_URL_HAS_MULTIPLE_SITES_IN_LINE

 Indicates the URL contains multiple comma separated URLs.

PLACEMENT_IS_NOT_AVAILABLE_FOR_TARGETING_OR_EXCLUSION

 Indicates the domain is blocked.

INVALID_TOPIC_PATH

 Invalid topic path.

INVALID_YOUTUBE_CHANNEL_ID

 The YouTube Channel Id is invalid.

INVALID_YOUTUBE_VIDEO_ID

 The YouTube Video Id is invalid.

YOUTUBE_VERTICAL_CHANNEL_DEPRECATED

 Indicates the placement is a YouTube vertical channel, which is no longer supported.

YOUTUBE_DEMOGRAPHIC_CHANNEL_DEPRECATED

 Indicates the placement is a YouTube demographic channel, which is no longer supported.

YOUTUBE_URL_UNSUPPORTED

 YouTube urls are not supported in Placement criterion. Use YouTubeChannel and YouTubeVideo criterion instead.

CANNOT_EXCLUDE_CRITERIA_TYPE

 Criteria type can not be excluded by the customer, like AOL account type cannot target site type criteria.

CANNOT_ADD_CRITERIA_TYPE

 Criteria type can not be targeted.

CANNOT_EXCLUDE_SIMILAR_USER_LIST

 Not allowed to exclude similar user list.

CANNOT_ADD_CLOSED_USER_LIST

 Not allowed to target a closed user list.

CANNOT_ADD_DISPLAY_ONLY_LISTS_TO_SEARCH_ONLY_CAMPAIGNS

 Not allowed to add display only UserLists to search only campaigns.

CANNOT_ADD_DISPLAY_ONLY_LISTS_TO_SEARCH_CAMPAIGNS

 Not allowed to add display only UserLists to search plus campaigns.

CANNOT_ADD_DISPLAY_ONLY_LISTS_TO_SHOPPING_CAMPAIGNS

 Not allowed to add display only UserLists to shopping campaigns.

CANNOT_ADD_USER_INTERESTS_TO_SEARCH_CAMPAIGNS

 Not allowed to add User interests to search only campaigns.

CANNOT_SET_BIDS_ON_CRITERION_TYPE_IN_SEARCH_CAMPAIGNS

 Not allowed to set bids for this criterion type in search campaigns

CANNOT_ADD_URLS_TO_CRITERION_TYPE_FOR_CAMPAIGN_TYPE

 Final URLs, URL Templates and CustomParameters cannot be set for the criterion types of Gender, AgeRange, UserList, Placement, MobileApp, and MobileAppCategory in search campaigns and shopping campaigns.

INVALID_COMBINED_AUDIENCE

 Invalid combined audience criterion.

INVALID_CUSTOM_AFFINITY

 Invalid custom affinity criterion.

INVALID_CUSTOM_INTENT

 Invalid custom intent criterion.

INVALID_CUSTOM_AUDIENCE

 Invalid custom audience criterion.

INVALID_IP_ADDRESS

 IP address is not valid.

INVALID_IP_FORMAT

 IP format is not valid.

INVALID_MOBILE_APP

 Mobile application is not valid.

INVALID_MOBILE_APP_CATEGORY

 Mobile application category is not valid.

INVALID_CRITERION_ID

 The CriterionId does not exist or is of the incorrect type.

CANNOT_TARGET_CRITERION

 The Criterion is not allowed to be targeted.

CANNOT_TARGET_OBSOLETE_CRITERION

 The criterion is not allowed to be targeted as it is deprecated.

CRITERION_ID_AND_TYPE_MISMATCH

 The CriterionId is not valid for the type.

INVALID_PROXIMITY_RADIUS

 Distance for the radius for the proximity criterion is invalid.

INVALID_PROXIMITY_RADIUS_UNITS

 Units for the distance for the radius for the proximity criterion is invalid.

INVALID_STREETADDRESS_LENGTH

 Street address in the address is not valid.

INVALID_CITYNAME_LENGTH

 City name in the address is not valid.

INVALID_REGIONCODE_LENGTH

 Region code in the address is not valid.

INVALID_REGIONNAME_LENGTH

 Region name in the address is not valid.

INVALID_POSTALCODE_LENGTH

 Postal code in the address is not valid.

INVALID_COUNTRY_CODE

 Country code in the address is not valid.

INVALID_LATITUDE

 Latitude for the GeoPoint is not valid.

INVALID_LONGITUDE

 Longitude for the GeoPoint is not valid.

PROXIMITY_GEOPOINT_AND_ADDRESS_BOTH_CANNOT_BE_NULL

 The Proximity input is not valid. Both address and geoPoint cannot be null.

INVALID_PROXIMITY_ADDRESS

 The Proximity address cannot be geocoded to a valid lat/long.

INVALID_USER_DOMAIN_NAME

 User domain name is not valid.

CRITERION_PARAMETER_TOO_LONG

 Length of serialized criterion parameter exceeded size limit.

AD_SCHEDULE_TIME_INTERVALS_OVERLAP

 Time interval in the AdSchedule overlaps with another AdSchedule.

AD_SCHEDULE_INTERVAL_CANNOT_SPAN_MULTIPLE_DAYS

 AdSchedule time interval cannot span multiple days.

AD_SCHEDULE_INVALID_TIME_INTERVAL

 AdSchedule time interval specified is invalid, endTime cannot be earlier than startTime.

AD_SCHEDULE_EXCEEDED_INTERVALS_PER_DAY_LIMIT

 The number of AdSchedule entries in a day exceeds the limit.

AD_SCHEDULE_CRITERION_ID_MISMATCHING_FIELDS

 CriteriaId does not match the interval of the AdSchedule specified.

CANNOT_BID_MODIFY_CRITERION_TYPE

 Cannot set bid modifier for this criterion type.

CANNOT_BID_MODIFY_CRITERION_CAMPAIGN_OPTED_OUT

 Cannot bid modify criterion, since it is opted out of the campaign.

CANNOT_BID_MODIFY_NEGATIVE_CRITERION

 Cannot set bid modifier for a negative criterion.

BID_MODIFIER_ALREADY_EXISTS

 Bid Modifier already exists. Use SET operation to update.

FEED_ID_NOT_ALLOWED

 Feed Id is not allowed in these Location Groups.

ACCOUNT_INELIGIBLE_FOR_CRITERIA_TYPE

 The account may not use the requested criteria type. For example, some accounts are restricted to keywords only.

CRITERIA_TYPE_INVALID_FOR_BIDDING_STRATEGY

 The requested criteria type cannot be used with campaign or ad group bidding strategy.

CANNOT_EXCLUDE_CRITERION

 The Criterion is not allowed to be excluded.

CANNOT_REMOVE_CRITERION

 The criterion is not allowed to be removed. For example, we cannot remove any of the device criterion.

INVALID_PRODUCT_BIDDING_CATEGORY

 Bidding categories do not form a valid path in the Shopping bidding category taxonomy.

MISSING_SHOPPING_SETTING

 ShoppingSetting must be added to the campaign before ProductScope criteria can be added.

INVALID_MATCHING_FUNCTION

 Matching function is invalid.

LOCATION_FILTER_NOT_ALLOWED

 Filter parameters not allowed for location groups targeting.

INVALID_FEED_FOR_LOCATION_FILTER

 Feed not found, or the feed is not an enabled location feed.

LOCATION_FILTER_INVALID

 Given location filter parameter is invalid for location groups targeting.

CANNOT_SET_GEO_TARGET_CONSTANTS_WITH_FEED_ITEM_SETS

 Cannot set geo target constants and feed item sets at the same time.

CANNOT_SET_BOTH_ASSET_SET_AND_FEED

 Cannot set both assetset and feed at the same time.

CANNOT_SET_FEED_OR_FEED_ITEM_SETS_FOR_CUSTOMER

 Cannot set feed or feed item sets for Customer.

CANNOT_SET_ASSET_SET_FIELD_FOR_CUSTOMER

 Cannot set AssetSet criteria for customer.

CANNOT_SET_GEO_TARGET_CONSTANTS_WITH_ASSET_SETS

 Cannot set geo target constants and asset sets at the same time.

CANNOT_SET_ASSET_SETS_WITH_FEED_ITEM_SETS

 Cannot set asset sets and feed item sets at the same time.

INVALID_LOCATION_GROUP_ASSET_SET

 The location group asset set id is invalid

INVALID_LOCATION_GROUP_RADIUS

 The location group radius is in the range but not at the valid increment.

INVALID_LOCATION_GROUP_RADIUS_UNIT

 The location group radius unit is invalid.

CANNOT_ATTACH_CRITERIA_AT_CAMPAIGN_AND_ADGROUP

 Criteria type cannot be associated with a campaign and its ad group(s) simultaneously.

HOTEL_LENGTH_OF_STAY_OVERLAPS_WITH_EXISTING_CRITERION

 Range represented by hotel length of stay's min nights and max nights overlaps with an existing criterion.

HOTEL_ADVANCE_BOOKING_WINDOW_OVERLAPS_WITH_EXISTING_CRITERION

 Range represented by hotel advance booking window's min days and max days overlaps with an existing criterion.

FIELD_INCOMPATIBLE_WITH_NEGATIVE_TARGETING

 The field is not allowed to be set when the negative field is set to true, for example, we don't allow bids in negative ad group or campaign criteria.

INVALID_WEBPAGE_CONDITION

 The combination of operand and operator in webpage condition is invalid.

INVALID_WEBPAGE_CONDITION_URL

 The URL of webpage condition is invalid.

WEBPAGE_CONDITION_URL_CANNOT_BE_EMPTY

 The URL of webpage condition cannot be empty or contain white space.

WEBPAGE_CONDITION_URL_UNSUPPORTED_PROTOCOL

 The URL of webpage condition contains an unsupported protocol.

WEBPAGE_CONDITION_URL_CANNOT_BE_IP_ADDRESS

 The URL of webpage condition cannot be an IP address.

WEBPAGE_CONDITION_URL_DOMAIN_NOT_CONSISTENT_WITH_CAMPAIGN_SETTING

 The domain of the URL is not consistent with the domain in campaign setting.

WEBPAGE_CONDITION_URL_CANNOT_BE_PUBLIC_SUFFIX

 The URL of webpage condition cannot be a public suffix itself.

WEBPAGE_CONDITION_URL_INVALID_PUBLIC_SUFFIX

 The URL of webpage condition has an invalid public suffix.

WEBPAGE_CONDITION_URL_VALUE_TRACK_VALUE_NOT_SUPPORTED

 Value track parameter is not supported in webpage condition URL.

WEBPAGE_CRITERION_URL_EQUALS_CAN_HAVE_ONLY_ONE_CONDITION

 Only one URL-EQUALS webpage condition is allowed in a webpage criterion and it cannot be combined with other conditions.

WEBPAGE_CRITERION_NOT_SUPPORTED_ON_NON_DSA_AD_GROUP

 A webpage criterion cannot be added to a non-DSA ad group.

CANNOT_TARGET_USER_LIST_FOR_SMART_DISPLAY_CAMPAIGNS

 Cannot add positive user list criteria in Smart Display campaigns.

CANNOT_TARGET_PLACEMENTS_FOR_SEARCH_CAMPAIGNS

 Cannot add positive placement criterion types in search campaigns.

LISTING_SCOPE_TOO_MANY_DIMENSION_TYPES

 Listing scope contains too many dimension types.

LISTING_SCOPE_TOO_MANY_IN_OPERATORS

 Listing scope has too many IN operators.

LISTING_SCOPE_IN_OPERATOR_NOT_SUPPORTED

 Listing scope contains IN operator on an unsupported dimension type.

DUPLICATE_LISTING_DIMENSION_TYPE

 There are dimensions with duplicate dimension type.

DUPLICATE_LISTING_DIMENSION_VALUE

 There are dimensions with duplicate dimension value.

CANNOT_SET_BIDS_ON_LISTING_GROUP_SUBDIVISION

 Listing group SUBDIVISION nodes cannot have bids.

INVALID_LISTING_GROUP_HIERARCHY

 Ad group is invalid due to the listing groups it contains.

LISTING_GROUP_UNIT_CANNOT_HAVE_CHILDREN

 Listing group unit cannot have children.

LISTING_GROUP_SUBDIVISION_REQUIRES_OTHERS_CASE

 Subdivided listing groups must have an "others" case.

LISTING_GROUP_REQUIRES_SAME_DIMENSION_TYPE_AS_SIBLINGS

 Dimension type of listing group must be the same as that of its siblings.

LISTING_GROUP_ALREADY_EXISTS

 Listing group cannot be added to the ad group because it already exists.

LISTING_GROUP_DOES_NOT_EXIST

 Listing group referenced in the operation was not found in the ad group.

LISTING_GROUP_CANNOT_BE_REMOVED

 Recursive removal failed because listing group subdivision is being created or modified in this request.

INVALID_LISTING_GROUP_TYPE

 Listing group type is not allowed for specified ad group criterion type.

LISTING_GROUP_ADD_MAY_ONLY_USE_TEMP_ID

 Listing group in an ADD operation specifies a non temporary criterion id.

LISTING_SCOPE_TOO_LONG

 The combined length of dimension values of the Listing scope criterion is too long.

LISTING_SCOPE_TOO_MANY_DIMENSIONS

 Listing scope contains too many dimensions.

LISTING_GROUP_TOO_LONG

 The combined length of dimension values of the Listing group criterion is too long.

LISTING_GROUP_TREE_TOO_DEEP

 Listing group tree is too deep.

INVALID_LISTING_DIMENSION

 Listing dimension is invalid (for example, dimension contains illegal value, dimension type is represented with wrong class, etc). Listing dimension value can not contain "==" or "&+".

INVALID_LISTING_DIMENSION_TYPE

 Listing dimension type is either invalid for campaigns of this type or cannot be used in the current context. BIDDING_CATEGORY_Lx and PRODUCT_TYPE_Lx dimensions must be used in ascending order of their levels: L1, L2, L3, L4, L5... The levels must be specified sequentially and start from L1. Furthermore, an "others" Listing group cannot be subdivided with a dimension of the same type but of a higher level ("others" BIDDING_CATEGORY_L3 can be subdivided with BRAND but not with BIDDING_CATEGORY_L4).

ADVERTISER_NOT_ON_ALLOWLIST_FOR_COMBINED_AUDIENCE_ON_DISPLAY

 Customer is not on allowlist for composite audience in display campaigns.

CANNOT_TARGET_REMOVED_COMBINED_AUDIENCE

 Cannot target on a removed combined audience.

INVALID_COMBINED_AUDIENCE_ID

 Combined audience ID is invalid.

CANNOT_TARGET_REMOVED_CUSTOM_AUDIENCE

 Can not target removed combined audience.

HOTEL_CHECK_IN_DATE_RANGE_OVERLAPS_WITH_EXISTING_CRITERION

 Range represented by hotel check-in date's start date and end date overlaps with an existing criterion.

HOTEL_CHECK_IN_DATE_RANGE_START_DATE_TOO_EARLY

 Start date is earlier than earliest allowed value of yesterday UTC.

HOTEL_CHECK_IN_DATE_RANGE_END_DATE_TOO_LATE

 End date later is than latest allowed day of 330 days in the future UTC.

HOTEL_CHECK_IN_DATE_RANGE_REVERSED

 Start date is after end date.

BROAD_MATCH_MODIFIER_KEYWORD_NOT_ALLOWED

 Broad match modifier (BMM) keywords can no longer be created. See https://ads-developers.googleblog.com/2021/06/broad-match-modifier-upcoming-changes.html.

ONE_AUDIENCE_ALLOWED_PER_ASSET_GROUP

 Only one audience is allowed in an asset group.

AUDIENCE_NOT_ELIGIBLE_FOR_CAMPAIGN_TYPE

 Audience is not supported for the specified campaign type.

AUDIENCE_NOT_ALLOWED_TO_ATTACH_WHEN_AUDIENCE_GROUPED_SET_TO_FALSE

 Audience is not allowed to attach when use_audience_grouped bit is set to false.

CANNOT_TARGET_CUSTOMER_MATCH_USER_LIST

 Targeting is not allowed for Customer Match lists as per Customer Match policy. See https://support.google.com/google-ads/answer/6299717.

NEGATIVE_KEYWORD_SHARED_SET_DOES_NOT_EXIST

 Cannot create a negative keyword list criterion with a shared set that does not exist.

CANNOT_ADD_REMOVED_NEGATIVE_KEYWORD_SHARED_SET

 Cannot create a negative keyword list with deleted shared set.

CANNOT_HAVE_MULTIPLE_NEGATIVE_KEYWORD_LIST_PER_ACCOUNT

 Can only have one Negative Keyword List per account.

CUSTOMER_CANNOT_ADD_CRITERION_OF_THIS_TYPE

 Only allowlisted customers can add criteria of this type.

CANNOT_TARGET_SIMILAR_USER_LIST

 Targeting for Similar audiences is not supported, since this feature has been deprecated. See https://support.google.com/google-ads/answer/12463119 to learn more.

CANNOT_ADD_AUDIENCE_SEGMENT_CRITERION_WHEN_AUDIENCE_GROUPED_IS_SET

 Audience segment criteria cannot be added when use_audience_grouped bit is set.

ONE_AUDIENCE_ALLOWED_PER_AD_GROUP

 Only one audience is allowed in an ad group.

INVALID_DETAILED_DEMOGRAPHIC

 Invalid detailed demographics criterion.

CANNOT_RECOGNIZE_BRAND

 The brand criteria has a brand input that is not recognized as a valid brand.

BRAND_SHARED_SET_DOES_NOT_EXIST

 The brand_list.shared_set_id references a shared set that does not exist.

CANNOT_ADD_REMOVED_BRAND_SHARED_SET

 Cannot create a brand list with deleted shared set.

ONLY_EXCLUSION_BRAND_LIST_ALLOWED_FOR_CAMPAIGN_TYPE

 Brand list can only be negatively targeted for the campaign type.

LOCATION_TARGETING_NOT_ELIGIBLE_FOR_RESTRICTED_CAMPAIGN

 Cannot positively target locations outside of restricted area for campaign.

MISSING_EU_POLITICAL_ADVERTISING_SELF_DECLARATION

 The operation failed because the campaign is missing the self-declaration on political advertising status in the EU.