CpcBidSimulationPoint

Page Summary

This document outlines projected metrics for a specific CPC bid amount, including required budget, conversions, clicks, cost, impressions, and top slot impressions.
The projected metrics are based on either a simulated CPC bid in micros or a scaling modifier applied to all relevant CPC bids.

Projected metrics for a specific CPC bid amount.

Fields
`biddable_conversions`	`double` Projected number of biddable conversions.
`biddable_conversions_value`	`double` Projected total value of biddable conversions.
`clicks`	`int64` Projected number of clicks.
`cost_micros`	`int64` Projected cost in micros.
`cpc_simulation_key_value` Union field. When SimulationModificationMethod = UNIFORM or DEFAULT, cpc_bid_micros is set. When SimulationModificationMethod = SCALING, cpc_bid_scaling_modifier is set. `cpc_simulation_key_value` can be only one of the following:
`cpc_bid_micros`	`int64` The simulated CPC bid upon which projected metrics are based.
`cpc_bid_scaling_modifier`	`double` The simulated scaling modifier upon which projected metrics are based. All CPC bids relevant to the simulated entity are scaled by this modifier.
`impressions`	`int64` Projected number of impressions.
`required_budget_amount_micros`	`int64` Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
`top_slot_impressions`	`int64` Projected number of top slot impressions. Only search advertising channel type supports this field.

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Last updated 2025-12-12 UTC.