TargetRoasSimulationPoint
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Projected metrics for a specific target ROAS amount.
| Fields |
required_budget_amount_micros
|
int64
Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
|
target_roas
|
double
The simulated target ROAS upon which projected metrics are based.
|
biddable_conversions
|
double
Projected number of biddable conversions.
|
biddable_conversions_value
|
double
Projected total value of biddable conversions.
|
clicks
|
int64
Projected number of clicks.
|
cost_micros
|
int64
Projected cost in micros.
|
impressions
|
int64
Projected number of impressions.
|
top_slot_impressions
|
int64
Projected number of top slot impressions. Only Search advertising channel type supports this field.
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Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["Projected metrics offer insights into the required budget, potential conversions, clicks, impressions, and costs associated with achieving a specific target ROAS (Return on Ad Spend)."],["This data helps advertisers estimate the necessary daily budget to drive desired traffic and outcomes, including conversions and revenue."],["The projections provide valuable information on key performance indicators such as the number of clicks, impressions, and even top slot impressions (for Search campaigns) for better campaign planning."],["By analyzing these metrics, advertisers can make informed decisions about their advertising strategies and optimize campaigns for better return on investment."]]],[]]
