ResponsiveSearchAdInfo
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A responsive search ad.
Responsive search ads let you create an ad that adapts to show more text, and more relevant messages, to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads will automatically test different combinations and learn which combinations perform best. By adapting your ad's content to more closely match potential customers' search terms, responsive search ads may improve your campaign's performance.
More information at https://support.google.com/google-ads/answer/7684791
Fields |
headlines[]
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AdTextAsset
List of text assets for headlines. When the ad serves the headlines will be selected from this list.
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descriptions[]
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AdTextAsset
List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
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path1
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string
First part of text that can be appended to the URL in the ad.
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path2
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string
Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.
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Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["Responsive search ads automatically test different combinations of headlines and descriptions to find the best performing ones."],["These ads adapt to show more relevant messages by matching content to search terms, potentially improving campaign performance."],["They allow for multiple headlines and descriptions to be entered, giving Google Ads options for optimization."],["Responsive search ads can include additional text appended to the URL using `path1` and optional `path2` fields."]]],[]]