KeywordForecastMetrics

Page Summary

This document describes the forecast metrics for a planless keyword campaign.
Key metrics include impressions, click-through rate, average CPC, clicks, cost, conversions, conversion rate, and average CPA.
Some metrics like click-through rate and average CPC are only available under specific conditions (impressions > 0 or clicks > 0).
Conversions are calculated based on clicks and the forecasted conversion rate, while average CPA is calculated by dividing total cost by the number of conversions.

The forecast metrics for the planless keyword campaign.

Fields
`average_cpa_micros`	`int64` Average cost per acquisition calculated as cost_micros / conversions.
`average_cpc_micros`	`int64` The average cpc. Available only if clicks > 0.
`click_through_rate`	`double` The average click through rate. Available only if impressions > 0.
`clicks`	`double` The total number of clicks.
`conversion_rate`	`double` Forecasted conversion rate.
`conversions`	`double` Forecasted number of conversions: clicks * conversion_rate.
`cost_micros`	`int64` The total cost.
`impressions`	`double` The total number of impressions.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-12-12 UTC.