KeywordForecastMetrics
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The forecast metrics for the planless keyword campaign.
| Fields |
impressions
|
double
The total number of impressions.
|
click_through_rate
|
double
The average click through rate. Available only if impressions > 0.
|
average_cpc_micros
|
int64
The average cpc. Available only if clicks > 0.
|
clicks
|
double
The total number of clicks.
|
cost_micros
|
int64
The total cost.
|
conversions
|
double
Forecasted number of conversions: clicks * conversion_rate.
|
conversion_rate
|
double
Forecasted conversion rate.
|
average_cpa_micros
|
int64
Average cost per acquisition calculated as cost_micros / conversions.
|
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Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["This document outlines the forecast metrics for planless keyword campaigns, providing estimates for key performance indicators."],["Metrics include impressions, click-through rate, average cost-per-click, total clicks, total cost, conversions, conversion rate, and average cost-per-acquisition."],["Each metric is defined with its data type and conditions for availability, such as click-through rate being available only if impressions are greater than 0."],["The calculations for certain metrics are also explained, like conversions being derived from clicks multiplied by the conversion rate, and average cost-per-acquisition being calculated as total cost divided by conversions."]]],[]]
