BudgetType
Stay organized with collections
Save and categorize content based on your preferences.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
STANDARD
|
Budget type for standard Google Ads usage. Caps daily spend at two times the specified budget amount. Full details: https://support.google.com/google-ads/answer/6385083 |
FIXED_CPA
|
Budget type with a fixed cost-per-acquisition (conversion). Full details: https://support.google.com/google-ads/answer/7528254 This type is only supported by campaigns with AdvertisingChannelType.DISPLAY (excluding AdvertisingChannelSubType.DISPLAY_GMAIL), BiddingStrategyType.TARGET_CPA and PaymentMode.CONVERSIONS. |
SMART_CAMPAIGN
|
Budget type for Smart Campaign. Full details: https://support.google.com/google-ads/answer/7653509 This type is only supported by campaigns with AdvertisingChannelType.SMART and AdvertisingChannelSubType.SMART_CAMPAIGN. |
LOCAL_SERVICES
|
Budget type for Local Services Campaign. Full details: https://support.google.com/localservices/answer/7434558 This type is only supported by campaigns with AdvertisingChannelType.LOCAL_SERVICES. |
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["Google Ads offers various budget types including `STANDARD`, `FIXED_CPA`, `SMART_CAMPAIGN`, and `LOCAL_SERVICES`, each tailored for specific campaign needs and advertising channels."],["The `STANDARD` budget type is for general Google Ads usage and caps daily spend at twice the set amount, while `FIXED_CPA` focuses on cost-per-acquisition for display campaigns."],["`SMART_CAMPAIGN` budgets are designed for Smart Campaigns, and `LOCAL_SERVICES` budgets cater specifically to Local Services campaigns."],["Each budget type has specific requirements and limitations regarding the advertising channel, bidding strategy, and payment mode it can be used with, as detailed in the provided links."]]],[]]
