AppBiddingGoal
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Represents the goal towards which the bidding strategy, of an app campaign, should optimize for.
| Enums |
UNSPECIFIED
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Not specified. |
UNKNOWN
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Represents value unknown in this version of the API. |
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME
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The bidding strategy of the app campaign should aim to maximize installation of the app. |
OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME
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The bidding strategy of the app campaign should aim to maximize the selected in-app conversions' volume. |
OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE
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The bidding strategy of the app campaign should aim to maximize all conversions' value, that is, install and selected in-app conversions. |
OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION
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The bidding strategy of the app campaign should aim to maximize just the selected in-app conversion's volume, while achieving or exceeding target cost per in-app conversion. |
OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND
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The bidding strategy of the app campaign should aim to maximize all conversions' value, that is, install and selected in-app conversions while achieving or exceeding target return on advertising spend. |
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME_WITHOUT_TARGET_CPI
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This bidding strategy of the app campaign should aim to maximize installation of the app without advertiser-provided target cost-per-install. |
OPTIMIZE_FOR_PRE_REGISTRATION_CONVERSION_VOLUME
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This bidding strategy of the app campaign should aim to maximize pre-registration of the app. |
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Last updated 2024-10-12 UTC.
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