AppBiddingGoal
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Represents the goal towards which the bidding strategy, of an app campaign, should optimize for.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Represents value unknown in this version of the API. |
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME
|
The bidding strategy of the app campaign should aim to maximize installation of the app. |
OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME
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The bidding strategy of the app campaign should aim to maximize the selected in-app conversions' volume. |
OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE
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The bidding strategy of the app campaign should aim to maximize all conversions' value, that is, install and selected in-app conversions. |
OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION
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The bidding strategy of the app campaign should aim to maximize just the selected in-app conversion's volume, while achieving or exceeding target cost per in-app conversion. |
OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND
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The bidding strategy of the app campaign should aim to maximize all conversions' value, that is, install and selected in-app conversions while achieving or exceeding target return on advertising spend. |
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME_WITHOUT_TARGET_CPI
|
This bidding strategy of the app campaign should aim to maximize installation of the app without advertiser-provided target cost-per-install. |
OPTIMIZE_FOR_PRE_REGISTRATION_CONVERSION_VOLUME
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This bidding strategy of the app campaign should aim to maximize pre-registration of the app. |
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Last updated 2024-05-29 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-05-29 UTC."],[[["App campaign bidding strategies focus on optimizing towards a specific goal, such as maximizing installs or in-app conversions."],["Strategies can be tailored to prioritize conversion volume, total conversion value, or return on ad spend."],["Options exist for optimizing in-app conversions with or without a target cost-per-conversion."],["Campaigns can also be optimized specifically for app installs without a target cost-per-install or for maximizing pre-registrations."]]],[]]
