Interested in sharing your feedback about the Google Ads API?
Sign up to be invited to participate in user research!
CallAdInfo
bookmark_borderbookmark
Stay organized with collections
Save and categorize content based on your preferences.
Fields |
country_code
|
string
The country code in the ad.
|
phone_number
|
string
The phone number in the ad.
|
business_name
|
string
The business name in the ad.
|
headline1
|
string
First headline in the ad.
|
headline2
|
string
Second headline in the ad.
|
description1
|
string
The first line of the ad's description.
|
description2
|
string
The second line of the ad's description.
|
call_tracked
|
bool
Whether to enable call tracking for the creative. Enabling call tracking also enables call conversions.
|
disable_call_conversion
|
bool
Whether to disable call conversion for the creative. If set to true , disables call conversions even when call_tracked is true . If call_tracked is false , this field is ignored.
|
phone_number_verification_url
|
string
The URL to be used for phone number verification.
|
conversion_action
|
string
The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true . Otherwise this field is ignored.
|
conversion_reporting_state
|
CallConversionReportingState
The call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.
|
path1
|
string
First part of text that can be appended to the URL in the ad. Optional.
|
path2
|
string
Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["Call ads drive customer engagement by prominently displaying a phone number and encouraging direct calls."],["These ads utilize headlines and descriptions to highlight key offerings, driving conversions."],["Call tracking and conversion settings provide valuable insights into ad performance and allow for optimization."],["Advertisers can append optional path fields to URLs for enhanced tracking and campaign management."],["Call ads are highly customizable, allowing control over business name display, call conversions, and more."]]],["This document outlines the components of a call ad, detailing its fields and functionalities. Key information includes the ad's `country_code`, `phone_number`, `business_name`, `headline1`, `headline2`, `description1`, and `description2`. Actions include enabling `call_tracked` for call tracking and conversions, disabling call conversions with `disable_call_conversion`, setting a verification `phone_number_verification_url`, specifying a `conversion_action`, and defining the `conversion_reporting_state`. Optional URL extensions are supported with `path1` and `path2`.\n"]]