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A remarketing action. A snippet of JavaScript code that will collect the product id and the type of page people visited (product page, shopping cart page, purchase page, general site visit) on an advertiser's website.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
remarketing_action.id
Field description
Output only. Id of the remarketing action.
Category
ATTRIBUTE
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
remarketing_action.name
Field description
The name of the remarketing action. This field is required and should not be empty when creating new remarketing actions.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
remarketing_action.resource_name
Field description
Immutable. The resource name of the remarketing action. Remarketing action resource names have the form: customers/{customer_id}/remarketingActions/{remarketing_action_id}
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
remarketing_action.tag_snippets
Field description
Output only. The snippets used for tracking remarketing actions.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-18 UTC."],[[["Remarketing actions are JavaScript code snippets that collect product and page visit data on an advertiser's website."],["This data is used to create targeted advertising campaigns, allowing advertisers to reach specific audiences based on their past interactions."],["Remarketing actions can be managed and customized within Google Ads, and each action has a unique ID, name, and resource name."],["Advertisers can retrieve and filter remarketing actions by these attributes to better organize and utilize their remarketing efforts."],["Tag snippets for tracking remarketing actions are provided and can be implemented on the advertiser's website to enable data collection."]]],[]]
