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Audience is an effective targeting option that lets you intersect different segment attributes, such as detailed demographics and affinities, to create audiences that represent sections of your target segments.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
audience.asset_group
Field description
Immutable. The asset group that this audience is scoped under. Must be set if and only if scope is ASSET_GROUP. Immutable after creation. If an audience with ASSET_GROUP scope is upgraded to CUSTOMER scope, this field will automatically be cleared.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
audience.description
Field description
Description of this audience.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
audience.dimensions
Field description
Positive dimensions specifying the audience composition.
Name of the audience. It should be unique across all audiences within the account. It must have a minimum length of 1 and maximum length of 255. Required when scope is not set or is set to CUSTOMER. Cannot be set or updated when scope is ASSET_GROUP.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
audience.resource_name
Field description
Immutable. The resource name of the audience. Audience names have the form: customers/{customer_id}/audiences/{audience_id}
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
audience.scope
Field description
Defines the scope this audience can be used in. By default, the scope is CUSTOMER. Audiences can be created with a scope of ASSET_GROUP for exclusive use by a single asset_group. Scope may change from ASSET_GROUP to CUSTOMER but not from CUSTOMER to ASSET_GROUP.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-18 UTC."],[[["Audience targeting lets you create audiences by combining segment attributes like detailed demographics and affinities."],["You can select fields from attributed resources like asset_group and customer in SELECT and WHERE clauses, but these fields won't segment metrics."],["Audiences can be scoped under an asset group or at the customer level, controlling where they can be used."],["Key audience attributes include description, dimensions for composition (positive targeting), and exclusion dimension (negative targeting)."],["Audiences have an ID, name, resource name, scope, and status, which are important for management and usage."]]],[]]
