experiment

A Google ads experiment for users to experiment changes on multiple campaigns, compare the performance, and apply the effective changes.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

experiment.description

Field descriptionThe description of the experiment. It must have a minimum length of 1 and maximum length of 2048.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

experiment.end_date

Field descriptionDate when the experiment ends. By default, the experiment ends on the campaign's end date. If this field is set, then the experiment ends at the end of the specified date in the customer's time zone. Format: YYYY-MM-DD Example: 2019-04-18
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

experiment.experiment_id

Field descriptionOutput only. The ID of the experiment. Read only.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

experiment.goals

Field descriptionThe goals of this experiment.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v11.common.MetricGoal
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

experiment.long_running_operation

Field descriptionOutput only. The resource name of the long-running operation that can be used to poll for completion of experiment schedule or promote. The most recent long running operation is returned.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

experiment.name

Field descriptionRequired. The name of the experiment. It must have a minimum length of 1 and maximum length of 1024. It must be unique under a customer.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

experiment.promote_status

Field descriptionOutput only. The status of the experiment promotion process.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v11.enums.AsyncActionStatusEnum.AsyncActionStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

experiment.resource_name

Field descriptionImmutable. The resource name of the experiment. Experiment resource names have the form: customers/{customer_id}/experiments/{experiment_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

experiment.start_date

Field descriptionDate when the experiment starts. By default, the experiment starts now or on the campaign's start date, whichever is later. If this field is set, then the experiment starts at the beginning of the specified date in the customer's time zone. Format: YYYY-MM-DD Example: 2019-03-14
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

experiment.status

Field descriptionThe Advertiser-desired status of this experiment.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v11.enums.ExperimentStatusEnum.ExperimentStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

experiment.suffix

Field descriptionFor system managed experiments, the advertiser must provide a suffix during construction, in the setup stage before moving to initiated. The suffix will be appended to the in-design and experiment campaign names so that the name is base campaign name + suffix.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

experiment.type

Field descriptionThe product/feature that uses this experiment.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v11.enums.ExperimentTypeEnum.ExperimentType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse