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Recommendation

AI-generated Key Takeaways

Recommendations provide suggestions to improve account performance.
Each recommendation has a resource name, type, and predicted impact.
Recommendations can target specific campaigns, campaign budgets, or ad groups.
Recommendations can be dismissed or not.
Different types of recommendations have specific details provided in corresponding fields.

A recommendation.

Fields
`resource_name`	`string` Immutable. The resource name of the recommendation. `customers/{customer_id}/recommendations/{recommendation_id}`
`type`	`RecommendationType` Output only. The type of recommendation.
`impact`	`RecommendationImpact` Output only. The impact on account performance as a result of applying the recommendation.
`campaigns[]`	`string` Output only. The campaigns targeted by this recommendation. This field will be set for the following recommendation types: CAMPAIGN_BUDGET, FORECASTING_CAMPAIGN_BUDGET, MARGINAL_ROI_CAMPAIGN_BUDGET and MOVE_UNUSED_BUDGET
`campaign_budget`	`string` Output only. The budget targeted by this recommendation. This will be set only when the recommendation affects a single campaign budget. This field will be set for the following recommendation types: CAMPAIGN_BUDGET, FORECASTING_CAMPAIGN_BUDGET, MARGINAL_ROI_CAMPAIGN_BUDGET, MOVE_UNUSED_BUDGET
`campaign`	`string` Output only. The campaign targeted by this recommendation. This field will be set for the following recommendation types: CALL_EXTENSION, CALLOUT_EXTENSION, ENHANCED_CPC_OPT_IN, USE_BROAD_MATCH_KEYWORD, KEYWORD, KEYWORD_MATCH_TYPE, UPGRADE_LOCAL_CAMPAIGN_TO_PERFORMANCE_MAX, MAXIMIZE_CLICKS_OPT_IN, MAXIMIZE_CONVERSIONS_OPT_IN, OPTIMIZE_AD_ROTATION, RESPONSIVE_SEARCH_AD, RESPONSIVE_SEARCH_AD_ASSET, SEARCH_PARTNERS_OPT_IN, DISPLAY_EXPANSION_OPT_IN, SITELINK_EXTENSION, TARGET_CPA_OPT_IN, TARGET_ROAS_OPT_IN, TEXT_AD, UPGRADE_SMART_SHOPPING_CAMPAIGN_TO_PERFORMANCE_MAX, RAISE_TARGET_CPA_BID_TOO_LOW, FORECASTING_SET_TARGET_ROAS, SHOPPING_ADD_AGE_GROUP, SHOPPING_ADD_COLOR, SHOPPING_ADD_GENDER, SHOPPING_ADD_SIZE, SHOPPING_ADD_GTIN, SHOPPING_ADD_MORE_IDENTIFIERS, SHOPPING_ADD_PRODUCTS_TO_CAMPAIGN, SHOPPING_FIX_DISAPPROVED_PRODUCTS, SHOPPING_MIGRATE_REGULAR_SHOPPING_CAMPAIGN_OFFERS_TO_PERFORMANCE_MAX, DYNAMIC_IMAGE_EXTENSION_OPT_IN, RAISE_TARGET_CPA, LOWER_TARGET_ROAS, FORECASTING_SET_TARGET_CPA, SET_TARGET_CPA, SET_TARGET_ROAS, MAXIMIZE_CONVERSION_VALUE_OPT_IN, IMPROVE_GOOGLE_TAG_COVERAGE, PERFORMANCE_MAX_FINAL_URL_OPT_IN
`ad_group`	`string` Output only. The ad group targeted by this recommendation. This will be set only when the recommendation affects a single ad group. This field will be set for the following recommendation types: KEYWORD, OPTIMIZE_AD_ROTATION, RESPONSIVE_SEARCH_AD, RESPONSIVE_SEARCH_AD_ASSET, TEXT_AD
`dismissed`	`bool` Output only. Whether the recommendation is dismissed or not.
Union field `recommendation` `recommendation`. The details of recommendation. `recommendation` can be only one of the following:
`campaign_budget_recommendation`	`CampaignBudgetRecommendation` Output only. The campaign budget recommendation.
`forecasting_campaign_budget_recommendation`	`CampaignBudgetRecommendation` Output only. The forecasting campaign budget recommendation.
`keyword_recommendation`	`KeywordRecommendation` Output only. The keyword recommendation.
`text_ad_recommendation`	`TextAdRecommendation` Output only. Add expanded text ad recommendation.
`target_cpa_opt_in_recommendation`	`TargetCpaOptInRecommendation` Output only. The TargetCPA opt-in recommendation.
`maximize_conversions_opt_in_recommendation`	`MaximizeConversionsOptInRecommendation` Output only. The MaximizeConversions Opt-In recommendation.
`enhanced_cpc_opt_in_recommendation`	`EnhancedCpcOptInRecommendation` Output only. The Enhanced Cost-Per-Click Opt-In recommendation.
`search_partners_opt_in_recommendation`	`SearchPartnersOptInRecommendation` Output only. The Search Partners Opt-In recommendation.
`maximize_clicks_opt_in_recommendation`	`MaximizeClicksOptInRecommendation` Output only. The MaximizeClicks Opt-In recommendation.
`optimize_ad_rotation_recommendation`	`OptimizeAdRotationRecommendation` Output only. The Optimize Ad Rotation recommendation.
`keyword_match_type_recommendation`	`KeywordMatchTypeRecommendation` Output only. The keyword match type recommendation.
`move_unused_budget_recommendation`	`MoveUnusedBudgetRecommendation` Output only. The move unused budget recommendation.
`target_roas_opt_in_recommendation`	`TargetRoasOptInRecommendation` Output only. The Target ROAS opt-in recommendation.
`responsive_search_ad_recommendation`	`ResponsiveSearchAdRecommendation` Output only. The add responsive search ad recommendation.
`marginal_roi_campaign_budget_recommendation`	`CampaignBudgetRecommendation` Output only. The marginal ROI campaign budget recommendation.
`use_broad_match_keyword_recommendation`	`UseBroadMatchKeywordRecommendation` Output only. The use broad match keyword recommendation.
`responsive_search_ad_asset_recommendation`	`ResponsiveSearchAdAssetRecommendation` Output only. The responsive search ad asset recommendation.
`upgrade_smart_shopping_campaign_to_performance_max_recommendation`	`UpgradeSmartShoppingCampaignToPerformanceMaxRecommendation` Output only. The upgrade a Smart Shopping campaign to a Performance Max campaign recommendation.
`responsive_search_ad_improve_ad_strength_recommendation`	`ResponsiveSearchAdImproveAdStrengthRecommendation` Output only. The responsive search ad improve ad strength recommendation.
`display_expansion_opt_in_recommendation`	`DisplayExpansionOptInRecommendation` Output only. The Display Expansion opt-in recommendation.
`upgrade_local_campaign_to_performance_max_recommendation`	`UpgradeLocalCampaignToPerformanceMaxRecommendation` Output only. The upgrade a Local campaign to a Performance Max campaign recommendation.
`raise_target_cpa_bid_too_low_recommendation`	`RaiseTargetCpaBidTooLowRecommendation` Output only. The raise target CPA bid too low recommendation.
`forecasting_set_target_roas_recommendation`	`ForecastingSetTargetRoasRecommendation` Output only. The forecasting set target ROAS recommendation.
`callout_asset_recommendation`	`CalloutAssetRecommendation` Output only. The callout asset recommendation.
`sitelink_asset_recommendation`	`SitelinkAssetRecommendation` Output only. The sitelink asset recommendation.
`call_asset_recommendation`	`CallAssetRecommendation` Output only. The call asset recommendation.
`shopping_add_age_group_recommendation`	`ShoppingOfferAttributeRecommendation` Output only. The shopping add age group recommendation.
`shopping_add_color_recommendation`	`ShoppingOfferAttributeRecommendation` Output only. The shopping add color recommendation.
`shopping_add_gender_recommendation`	`ShoppingOfferAttributeRecommendation` Output only. The shopping add gender recommendation.
`shopping_add_gtin_recommendation`	`ShoppingOfferAttributeRecommendation` Output only. The shopping add GTIN recommendation.
`shopping_add_more_identifiers_recommendation`	`ShoppingOfferAttributeRecommendation` Output only. The shopping add more identifiers recommendation.
`shopping_add_size_recommendation`	`ShoppingOfferAttributeRecommendation` Output only. The shopping add size recommendation.
`shopping_add_products_to_campaign_recommendation`	`ShoppingAddProductsToCampaignRecommendation` Output only. The shopping add products to campaign recommendation.
`shopping_fix_disapproved_products_recommendation`	`ShoppingFixDisapprovedProductsRecommendation` Output only. The shopping fix disapproved products recommendation.
`shopping_target_all_offers_recommendation`	`ShoppingTargetAllOffersRecommendation` Output only. The shopping target all offers recommendation.
`shopping_fix_suspended_merchant_center_account_recommendation`	`ShoppingMerchantCenterAccountSuspensionRecommendation` Output only. The shopping fix suspended Merchant Center account recommendation.
`shopping_fix_merchant_center_account_suspension_warning_recommendation`	`ShoppingMerchantCenterAccountSuspensionRecommendation` Output only. The shopping fix Merchant Center account suspension warning recommendation.
`shopping_migrate_regular_shopping_campaign_offers_to_performance_max_recommendation`	`ShoppingMigrateRegularShoppingCampaignOffersToPerformanceMaxRecommendation` Output only. The shopping migrate Regular Shopping Campaign offers to Performance Max recommendation.
`dynamic_image_extension_opt_in_recommendation`	`DynamicImageExtensionOptInRecommendation` Output only. Recommendation to enable dynamic image extensions on the account, allowing Google to find the best images from ad landing pages and complement text ads.
`raise_target_cpa_recommendation`	`RaiseTargetCpaRecommendation` Output only. Recommendation to raise Target CPA.
`lower_target_roas_recommendation`	`LowerTargetRoasRecommendation` Output only. Recommendation to lower Target ROAS.
`performance_max_opt_in_recommendation`	`PerformanceMaxOptInRecommendation` Output only. The Performance Max Opt In recommendation.
`improve_performance_max_ad_strength_recommendation`	`ImprovePerformanceMaxAdStrengthRecommendation` Output only. The improve Performance Max ad strength recommendation.
`migrate_dynamic_search_ads_campaign_to_performance_max_recommendation`	`MigrateDynamicSearchAdsCampaignToPerformanceMaxRecommendation` Output only. The Dynamic Search Ads to Performance Max migration recommendation.
`forecasting_set_target_cpa_recommendation`	`ForecastingSetTargetCpaRecommendation` Output only. The forecasting set target CPA recommendation.
`set_target_cpa_recommendation`	`ForecastingSetTargetCpaRecommendation` Output only. The set target CPA recommendation.
`set_target_roas_recommendation`	`ForecastingSetTargetRoasRecommendation` Output only. The set target ROAS recommendation.
`maximize_conversion_value_opt_in_recommendation`	`MaximizeConversionValueOptInRecommendation` Output only. The Maximize Conversion Value opt-in recommendation.
`improve_google_tag_coverage_recommendation`	`ImproveGoogleTagCoverageRecommendation` Output only. Recommendation to deploy Google Tag on more pages.
`performance_max_final_url_opt_in_recommendation`	`PerformanceMaxFinalUrlOptInRecommendation` Output only. Recommendation to turn on Final URL expansion for your Performance Max campaigns.
`refresh_customer_match_list_recommendation`	`RefreshCustomerMatchListRecommendation` Output only. The refresh customer list recommendation.
`custom_audience_opt_in_recommendation`	`CustomAudienceOptInRecommendation` Output only. The custom audience opt in recommendation.
`lead_form_asset_recommendation`	`LeadFormAssetRecommendation` Output only. The lead form asset recommendation.
`improve_demand_gen_ad_strength_recommendation`	`ImproveDemandGenAdStrengthRecommendation` Output only. The improve Demand Gen ad strength recommendation.

Recommendation Stay organized with collections Save and categorize content based on your preferences.

AI-generated Key Takeaways

resource_name

type

impact

campaigns[]

campaign_budget

campaign

ad_group

dismissed

recommendation

campaign_budget_recommendation

forecasting_campaign_budget_recommendation

keyword_recommendation

text_ad_recommendation

target_cpa_opt_in_recommendation

maximize_conversions_opt_in_recommendation

enhanced_cpc_opt_in_recommendation

search_partners_opt_in_recommendation

maximize_clicks_opt_in_recommendation

optimize_ad_rotation_recommendation

keyword_match_type_recommendation

move_unused_budget_recommendation

target_roas_opt_in_recommendation

responsive_search_ad_recommendation

marginal_roi_campaign_budget_recommendation

use_broad_match_keyword_recommendation

responsive_search_ad_asset_recommendation

upgrade_smart_shopping_campaign_to_performance_max_recommendation

responsive_search_ad_improve_ad_strength_recommendation

display_expansion_opt_in_recommendation

upgrade_local_campaign_to_performance_max_recommendation

raise_target_cpa_bid_too_low_recommendation

forecasting_set_target_roas_recommendation

callout_asset_recommendation

sitelink_asset_recommendation

call_asset_recommendation

shopping_add_age_group_recommendation

shopping_add_color_recommendation

shopping_add_gender_recommendation

shopping_add_gtin_recommendation

shopping_add_more_identifiers_recommendation

shopping_add_size_recommendation

shopping_add_products_to_campaign_recommendation

shopping_fix_disapproved_products_recommendation

shopping_target_all_offers_recommendation

shopping_fix_suspended_merchant_center_account_recommendation

shopping_fix_merchant_center_account_suspension_warning_recommendation

shopping_migrate_regular_shopping_campaign_offers_to_performance_max_recommendation

dynamic_image_extension_opt_in_recommendation

raise_target_cpa_recommendation

lower_target_roas_recommendation

performance_max_opt_in_recommendation

improve_performance_max_ad_strength_recommendation

migrate_dynamic_search_ads_campaign_to_performance_max_recommendation

forecasting_set_target_cpa_recommendation

set_target_cpa_recommendation

set_target_roas_recommendation

maximize_conversion_value_opt_in_recommendation

improve_google_tag_coverage_recommendation

performance_max_final_url_opt_in_recommendation

refresh_customer_match_list_recommendation

custom_audience_opt_in_recommendation

lead_form_asset_recommendation

improve_demand_gen_ad_strength_recommendation

Recommendation

`resource_name`

`type`

`impact`

`campaigns[]`

`campaign_budget`

`campaign`

`ad_group`

`dismissed`

`recommendation`

`campaign_budget_recommendation`

`forecasting_campaign_budget_recommendation`

`keyword_recommendation`

`text_ad_recommendation`

`target_cpa_opt_in_recommendation`

`maximize_conversions_opt_in_recommendation`

`enhanced_cpc_opt_in_recommendation`

`search_partners_opt_in_recommendation`

`maximize_clicks_opt_in_recommendation`

`optimize_ad_rotation_recommendation`

`keyword_match_type_recommendation`

`move_unused_budget_recommendation`

`target_roas_opt_in_recommendation`

`responsive_search_ad_recommendation`

`marginal_roi_campaign_budget_recommendation`

`use_broad_match_keyword_recommendation`

`responsive_search_ad_asset_recommendation`

`upgrade_smart_shopping_campaign_to_performance_max_recommendation`

`responsive_search_ad_improve_ad_strength_recommendation`

`display_expansion_opt_in_recommendation`

`upgrade_local_campaign_to_performance_max_recommendation`

`raise_target_cpa_bid_too_low_recommendation`

`forecasting_set_target_roas_recommendation`

`callout_asset_recommendation`

`sitelink_asset_recommendation`

`call_asset_recommendation`

`shopping_add_age_group_recommendation`

`shopping_add_color_recommendation`

`shopping_add_gender_recommendation`

`shopping_add_gtin_recommendation`

`shopping_add_more_identifiers_recommendation`

`shopping_add_size_recommendation`

`shopping_add_products_to_campaign_recommendation`

`shopping_fix_disapproved_products_recommendation`

`shopping_target_all_offers_recommendation`

`shopping_fix_suspended_merchant_center_account_recommendation`

`shopping_fix_merchant_center_account_suspension_warning_recommendation`

`shopping_migrate_regular_shopping_campaign_offers_to_performance_max_recommendation`

`dynamic_image_extension_opt_in_recommendation`

`raise_target_cpa_recommendation`

`lower_target_roas_recommendation`

`performance_max_opt_in_recommendation`

`improve_performance_max_ad_strength_recommendation`

`migrate_dynamic_search_ads_campaign_to_performance_max_recommendation`

`forecasting_set_target_cpa_recommendation`

`set_target_cpa_recommendation`

`set_target_roas_recommendation`

`maximize_conversion_value_opt_in_recommendation`

`improve_google_tag_coverage_recommendation`

`performance_max_final_url_opt_in_recommendation`

`refresh_customer_match_list_recommendation`

`custom_audience_opt_in_recommendation`

`lead_form_asset_recommendation`

`improve_demand_gen_ad_strength_recommendation`