AI-generated Key Takeaways
- 
          A Proximity criterion defines a geographical area using a geo point and radius. 
- 
          The address is a descriptive element that does not influence ad serving. 
- 
          Proximity can be created by specifying an address and radius, which automatically computes the geo point, or by directly setting a geo point and radius. 
- 
          Key fields for defining proximity include geo_point, radius_units, address, and radius. 
A Proximity criterion. The geo point and radius determine what geographical area is included. The address is a description of the geo point that does not affect ad serving.
There are two ways to create a proximity. First, by setting an address and radius. The geo point will be automatically computed. Second, by setting a geo point and radius. The address is an optional label that won't be validated.
| Fields | |
|---|---|
| 
 | Latitude and longitude. | 
| 
 | The unit of measurement of the radius. Default is KILOMETERS. | 
| 
 | Full address. | 
| 
 | 
 The radius of the proximity. |