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per_store_view

AI-generated Key Takeaways

The per store view provides data on per store impression reach and local action conversion statistics for advertisers.
Attributed resources like customer can be selected with per_store_view but will not segment metrics.
Segmenting resources such as campaign will segment metrics when selected with per_store_view.
The page details available fields, segments, and metrics that can be used in a SELECT clause with per_store_view.

A per store view. This view provides per store impression reach and local action conversion stats for advertisers.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Segmenting resources
campaign

Fields from the above resources, when selected along with this resource in your SELECT and WHERE clauses, will segment metrics.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of per_store_view. However, when you specify per_store_view in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when per_store_view is specified in the FROM clause.

Is per_store_view specified in the FROM clause of your query?

Resource fields
place_id
resource_name

Segments
ad_network_type
date
day_of_week
month
month_of_year
quarter
week
year

Metrics
all_conversions_from_location_asset_click_to_call
all_conversions_from_location_asset_directions
all_conversions_from_location_asset_menu
all_conversions_from_location_asset_order
all_conversions_from_location_asset_other_engagement
all_conversions_from_location_asset_store_visits
all_conversions_from_location_asset_website
eligible_impressions_from_location_asset_store_reach
view_through_conversions_from_location_asset_click_to_call
view_through_conversions_from_location_asset_directions
view_through_conversions_from_location_asset_menu
view_through_conversions_from_location_asset_order
view_through_conversions_from_location_asset_other_engagement
view_through_conversions_from_location_asset_store_visits
view_through_conversions_from_location_asset_website

per_store_view.place_id
Field description	Output only. The place ID of the per store view.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

per_store_view.resource_name
Field description	Output only. The resource name of the per store view. Per Store view resource names have the form: `customers/{customer_id}/perStoreViews/{place_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

segments.ad_network_type
Field description	Ad network type.
Category	`SEGMENT`
Data Type	`ENUM CONTENT DISCOVER GMAIL GOOGLE_OWNED_CHANNELS GOOGLE_TV MAPS MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE`
Type URL	`google.ads.googleads.v21.enums.AdNetworkTypeEnum.AdNetworkType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.date
Field description	Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.day_of_week
Field description	Day of the week, for example, MONDAY.
Category	`SEGMENT`
Data Type	`ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY`
Type URL	`google.ads.googleads.v21.enums.DayOfWeekEnum.DayOfWeek`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.month
Field description	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.month_of_year
Field description	Month of the year, for example, January.
Category	`SEGMENT`
Data Type	`ENUM APRIL AUGUST DECEMBER FEBRUARY JANUARY JULY JUNE MARCH MAY NOVEMBER OCTOBER SEPTEMBER UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v21.enums.MonthOfYearEnum.MonthOfYear`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.quarter
Field description	Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.week
Field description	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.year
Field description	Year, formatted as yyyy.
Category	`SEGMENT`
Data Type	`INT32`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_location_asset_click_to_call
Field description	Number of call button clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_location_asset_directions
Field description	Number of driving directions clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_location_asset_menu
Field description	Number of menu link clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_location_asset_order
Field description	Number of order clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_location_asset_other_engagement
Field description	Number of other types of local action clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_location_asset_store_visits
Field description	Estimated number of visits to the store after a chargeable ad event (click or impression). This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_location_asset_website
Field description	Number of website URL clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.eligible_impressions_from_location_asset_store_reach
Field description	Number of impressions in which the store location was shown or the location was used for targeting. This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.view_through_conversions_from_location_asset_click_to_call
Field description	Number of call button clicks on any location surface after an impression. This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.view_through_conversions_from_location_asset_directions
Field description	Number of driving directions clicks on any location surface after an impression. This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.view_through_conversions_from_location_asset_menu
Field description	Number of menu link clicks on any location surface after an impression. This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.view_through_conversions_from_location_asset_order
Field description	Number of order clicks on any location surface after an impression. This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.view_through_conversions_from_location_asset_other_engagement
Field description	Number of other types of local action clicks on any location surface after an impression. This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.view_through_conversions_from_location_asset_store_visits
Field description	Estimated number of visits to the store after an impression. This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.view_through_conversions_from_location_asset_website
Field description	Number of website URL clicks on any location surface after an impression. This measure is coming from Asset based location.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

per_store_view Stay organized with collections Save and categorize content based on your preferences.

AI-generated Key Takeaways

Fields/Segments/Metrics

per_store_view.place_id

per_store_view.resource_name

segments.ad_network_type

segments.date

segments.day_of_week

segments.month

segments.month_of_year

segments.quarter

segments.week

segments.year

metrics.all_conversions_from_location_asset_click_to_call

metrics.all_conversions_from_location_asset_directions

metrics.all_conversions_from_location_asset_menu

metrics.all_conversions_from_location_asset_order

metrics.all_conversions_from_location_asset_other_engagement

metrics.all_conversions_from_location_asset_store_visits

metrics.all_conversions_from_location_asset_website

metrics.eligible_impressions_from_location_asset_store_reach

metrics.view_through_conversions_from_location_asset_click_to_call

metrics.view_through_conversions_from_location_asset_directions

metrics.view_through_conversions_from_location_asset_menu

metrics.view_through_conversions_from_location_asset_order

metrics.view_through_conversions_from_location_asset_other_engagement

metrics.view_through_conversions_from_location_asset_store_visits

metrics.view_through_conversions_from_location_asset_website

per_store_view