customer_negative_criterion
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AI-generated Key Takeaways
A customer negative criterion is used for exclusions at the customer level in Google Ads.
You can select fields from customer, mobile_app_category_constant, and shared_set resources along with customer_negative_criterion in your SELECT and WHERE clauses, but these fields will not segment metrics.
Several fields are available for customer_negative_criterion including those for content labels, IP blocks, mobile apps, negative keyword lists, placements, and YouTube content.
A negative criterion for exclusions at the customer level.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
customer_negative_criterion.content_label.type
Field description
Content label type, required for CREATE operations.
A string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.
Immutable. The resource name of the customer negative criterion. Customer negative criterion resource names have the form: customers/{customer_id}/customerNegativeCriteria/{criterion_id}
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-10-16 UTC."],[],[]]
