CampaignToForecast

  • A campaign forecast uses various fields to estimate performance, including targeted languages and locations.

  • Key elements for forecasting include the required network and bidding strategy.

  • The forecast incorporates negative keywords and considers ad groups.

  • Users can define an expected conversion rate, otherwise an estimated rate will be used.

A campaign to do a keyword campaign forecast.

Fields

language_constants[]

string

The list of resource names of languages to be targeted. The resource name is of the format "languageConstants/{criterion_id}". See https://developers.google.com/google-ads/api/data/codes-formats#languages for the list of language criterion codes.

geo_modifiers[]

CriterionBidModifier

Locations to be targeted. Locations must be unique.

keyword_plan_network

KeywordPlanNetwork

Required. The network used for targeting.

negative_keywords[]

KeywordInfo

The list of negative keywords to be used in the campaign when doing the forecast.

bidding_strategy

CampaignBiddingStrategy

Required. The bidding strategy for the campaign.

ad_groups[]

ForecastAdGroup

The ad groups in the new campaign to forecast.

conversion_rate

double

The expected conversion rate (number of conversions divided by number of total clicks) as defined by the user. This value is expressed as a decimal value, so an expected conversion rate of 2% should be entered as 0.02. If left empty, an estimated conversion rate will be used.