CallAdInfo

  • A call ad contains fields for country code, phone number, business name, two headlines, and two description lines.

  • Call tracking and call conversion can be enabled or disabled for the creative with specific fields.

  • A URL for phone number verification and a conversion action can be specified.

  • The conversion reporting state determines the call conversion behavior for the ad.

  • Optional path fields can be appended to the URL in the ad.

A call ad.

Fields

country_code

string

The country code in the ad.

phone_number

string

The phone number in the ad.

business_name

string

The business name in the ad.

headline1

string

First headline in the ad.

headline2

string

Second headline in the ad.

description1

string

The first line of the ad's description.

description2

string

The second line of the ad's description.

call_tracked

bool

Whether to enable call tracking for the creative. Enabling call tracking also enables call conversions.

disable_call_conversion

bool

Whether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.

phone_number_verification_url

string

The URL to be used for phone number verification.

conversion_action

string

The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.

conversion_reporting_state

CallConversionReportingState

The call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.

path1

string

First part of text that can be appended to the URL in the ad. Optional.

path2

string

Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.