AdGroupBidModifier

  • The Ad Group Bid Modifier represents a modification to bids within an ad group.

  • Key fields include resource name, bid modifier source, ad group, criterion ID, and the bid modifier value itself.

  • The criterion field, which specifies what the bid modifier applies to, can include various hotel-related criteria, device type, and more.

  • The bid modifier value ranges from 0.1 to 10.0, with a specific range for PreferredContent and 0 to opt out of a Device type.

Represents an ad group bid modifier.

Fields

resource_name

string

Immutable. The resource name of the ad group bid modifier. Ad group bid modifier resource names have the form:

customers/{customer_id}/adGroupBidModifiers/{ad_group_id}~{criterion_id}

bid_modifier_source

BidModifierSource

Output only. Bid modifier source.

ad_group

string

Immutable. The ad group to which this criterion belongs.

criterion_id

int64

Output only. The ID of the criterion to bid modify.

This field is ignored for mutates.

bid_modifier

double

The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. The range is 1.0 - 6.0 for PreferredContent. Use 0 to opt out of a Device type.

base_ad_group

string

Output only. The base ad group from which this draft/trial adgroup bid modifier was created. If ad_group is a base ad group then this field will be equal to ad_group. If the ad group was created in the draft or trial and has no corresponding base ad group, then this field will be null. This field is readonly.

criterion

Union field criterion. The criterion of this ad group bid modifier.

criterion. The criterion of this ad group bid modifier.

Required in create operations starting in V5. criterion can be only one of the following:

criterion can be only one of the following:

hotel_date_selection_type

HotelDateSelectionTypeInfo

Immutable. Criterion for hotel date selection (default dates versus user selected).

hotel_advance_booking_window

HotelAdvanceBookingWindowInfo

Immutable. Criterion for number of days prior to the stay the booking is being made.

hotel_length_of_stay

HotelLengthOfStayInfo

Immutable. Criterion for length of hotel stay in nights.

hotel_check_in_day

HotelCheckInDayInfo

Immutable. Criterion for day of the week the booking is for.

device

DeviceInfo

Immutable. A device criterion.

hotel_check_in_date_range

HotelCheckInDateRangeInfo

Immutable. Criterion for a hotel check-in date range.