To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

SearchTermMatchSource

AI-generated Key Takeaways

UNSPECIFIED and UNKNOWN are enum values indicating unspecified or unknown match sources, respectively.
ADVERTISER_PROVIDED_KEYWORD, AI_MAX_KEYWORDLESS, AI_MAX_BROAD_MATCH, DYNAMIC_SEARCH_ADS, and PERFORMANCE_MAX are enums representing specific sources for search term matches.
These enums provide insight into how a search term resulted in an ad display, categorizing the source of the match.

The search term match sources.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ADVERTISER_PROVIDED_KEYWORD`	The match is from a user-provided keyword.
`AI_MAX_KEYWORDLESS`	The match is from the keywordless expansion portion of AI Max.
`AI_MAX_BROAD_MATCH`	The match is from the broad match expansion portion of AI Max.
`DYNAMIC_SEARCH_ADS`	The match is from a Dynamic Search Ad.
`PERFORMANCE_MAX`	The match is from the search term matching functionality in PMax.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-08-07 UTC.