RemarketingAction

  • A remarketing action is a JavaScript code snippet used on a website to collect data on page type and product ID.

  • Remarketing action resources are identified by a resource name containing customer and remarketing action IDs.

  • Each remarketing action can have associated tag snippets for tracking purposes.

  • Remarketing actions have a unique ID and a required name for identification.

A remarketing action. A snippet of JavaScript code that will collect the product id and the type of page people visited (product page, shopping cart page, purchase page, general site visit) on an advertiser's website.

Fields

resource_name

string

Immutable. The resource name of the remarketing action. Remarketing action resource names have the form:

customers/{customer_id}/remarketingActions/{remarketing_action_id}

tag_snippets[]

TagSnippet

Output only. The snippets used for tracking remarketing actions.

id

int64

Output only. Id of the remarketing action.

name

string

The name of the remarketing action.

This field is required and should not be empty when creating new remarketing actions.