KeywordParameters

  • Keyword recommendations use parameters like match type, ad group, and optional CPC bid to guide their application.

  • The match_type parameter, a required field, specifies the keyword's match type using the KeywordMatchType enum.

  • The ad_group parameter, also required, is a string indicating the ad group resource where the keyword will be added.

  • The cpc_bid_micros parameter is an optional int64 field for setting a specific CPC bid for the keyword.

Parameters to use when applying keyword recommendation.

Fields

match_type

KeywordMatchType

The match type of the keyword. This is a required field.

ad_group

string

The ad group resource to add keyword to. This is a required field.

cpc_bid_micros

int64

Optional, CPC bid to set for the keyword. If not set, keyword will use bid based on bidding strategy used by target ad group.