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dynamic_search_ads_search_term_view

AI-generated Key Takeaways

The dynamic_search_ads_search_term_view resource in the Google Ads API provides insights into search terms that triggered Dynamic Search Ads.
Fields from ad_group, campaign, and customer can be selected but will not segment metrics when using this resource.
Various resource fields, segments, and metrics are available for selection, filtering, and sorting, but not all combinations are compatible.
Resource fields provide details about the dynamic ad and triggering search term, such as headline, landing page, and whether it matched a negative keyword.
Segments allow breaking down data by dimensions like date, day of the week, month, quarter, year, and conversion action details.
Metrics include standard advertising performance indicators like clicks, impressions, CTR, costs, and various conversion-related metrics.

A dynamic search ads search term view.

Attributed resources
ad_group
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of dynamic_search_ads_search_term_view. However, when you specify dynamic_search_ads_search_term_view in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when dynamic_search_ads_search_term_view is specified in the FROM clause.

Is dynamic_search_ads_search_term_view specified in the FROM clause of your query?

Resource fields
has_matching_keyword
has_negative_keyword
has_negative_url
headline
landing_page
page_url
resource_name
search_term

Segments
conversion_action
conversion_action_category
conversion_action_name
date
day_of_week
external_conversion_source
month
month_of_year
quarter
webpage
week
year

Metrics
all_conversions
all_conversions_from_interactions_rate
all_conversions_value
average_cpc
average_cpm
clicks
conversions
conversions_from_interactions_rate
conversions_value
cost_micros
cost_per_all_conversions
cost_per_conversion
cross_device_conversions
ctr
impressions
value_per_all_conversions
value_per_conversion

dynamic_search_ads_search_term_view.has_matching_keyword
Field description	Output only. True if query is added to targeted keywords. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	False
Selectable	True
Sortable	False
Repeated	False

dynamic_search_ads_search_term_view.has_negative_keyword
Field description	Output only. True if query matches a negative keyword. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

dynamic_search_ads_search_term_view.has_negative_url
Field description	Output only. True if query matches a negative url. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

dynamic_search_ads_search_term_view.headline
Field description	Output only. The dynamically generated headline of the Dynamic Search Ad. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

dynamic_search_ads_search_term_view.landing_page
Field description	Output only. The dynamically selected landing page URL of the impression. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

dynamic_search_ads_search_term_view.page_url
Field description	Output only. The URL of page feed item served for the impression. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

dynamic_search_ads_search_term_view.resource_name
Field description	Output only. The resource name of the dynamic search ads search term view. Dynamic search ads search term view resource names have the form: `customers/{customer_id}/dynamicSearchAdsSearchTermViews/{ad_group_id}~{search_term_fingerprint}~{headline_fingerprint}~{landing_page_fingerprint}~{page_url_fingerprint}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

dynamic_search_ads_search_term_view.search_term
Field description	Output only. Search term This field is read-only.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.conversion_action
Field description	Resource name of the conversion action.
Category	`SEGMENT`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.conversion_action_category
Field description	Conversion action category.
Category	`SEGMENT`
Data Type	`ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v22.enums.ConversionActionCategoryEnum.ConversionActionCategory`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.conversion_action_name
Field description	Conversion action name.
Category	`SEGMENT`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.date
Field description	Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.day_of_week
Field description	Day of the week, for example, MONDAY.
Category	`SEGMENT`
Data Type	`ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY`
Type URL	`google.ads.googleads.v22.enums.DayOfWeekEnum.DayOfWeek`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.external_conversion_source
Field description	External conversion source.
Category	`SEGMENT`
Data Type	`ENUM AD_CALL_METRICS ANALYTICS ANALYTICS_SEARCH_ADS_360 ANDROID_FIRST_OPEN ANDROID_IN_APP APP_UNSPECIFIED CLICK_TO_CALL DISPLAY_AND_VIDEO_360_FLOODLIGHT FIREBASE FIREBASE_SEARCH_ADS_360 FLOODLIGHT GOOGLE_ATTRIBUTION GOOGLE_HOSTED GOOGLE_PLAY IOS_FIRST_OPEN IOS_IN_APP SALESFORCE SEARCH_ADS_360 STORE_SALES STORE_SALES_CRM STORE_SALES_DIRECT_UPLOAD STORE_SALES_PAYMENT_NETWORK STORE_VISITS THIRD_PARTY_APP_ANALYTICS UNKNOWN UNSPECIFIED UPLOAD UPLOAD_CALLS WEBPAGE WEBSITE_CALL_METRICS`
Type URL	`google.ads.googleads.v22.enums.ExternalConversionSourceEnum.ExternalConversionSource`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.month
Field description	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.month_of_year
Field description	Month of the year, for example, January.
Category	`SEGMENT`
Data Type	`ENUM APRIL AUGUST DECEMBER FEBRUARY JANUARY JULY JUNE MARCH MAY NOVEMBER OCTOBER SEPTEMBER UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v22.enums.MonthOfYearEnum.MonthOfYear`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.quarter
Field description	Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.webpage
Field description	Resource name of the ad group criterion that represents webpage criterion.
Category	`SEGMENT`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

segments.week
Field description	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.year
Field description	Year, formatted as yyyy.
Category	`SEGMENT`
Data Type	`INT32`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions
Field description	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_interactions_rate
Field description	All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_value
Field description	The value of all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.average_cpc
Field description	The total cost of all clicks divided by the total number of clicks received.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.average_cpm
Field description	Average cost-per-thousand impressions (CPM).
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.clicks
Field description	The number of clicks.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions
Field description	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_from_interactions_rate
Field description	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_value
Field description	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_micros
Field description	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_per_all_conversions
Field description	The cost of ad interactions divided by all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_per_conversion
Field description	The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cross_device_conversions
Field description	Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.ctr
Field description	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.impressions
Field description	Count of how often your ad has appeared on a search results page or website on the Google Network.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.value_per_all_conversions
Field description	The value of all conversions divided by the number of all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.value_per_conversion
Field description	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

dynamic_search_ads_search_term_view Stay organized with collections Save and categorize content based on your preferences.

AI-generated Key Takeaways

Fields/Segments/Metrics

dynamic_search_ads_search_term_view.has_matching_keyword

dynamic_search_ads_search_term_view.has_negative_keyword

dynamic_search_ads_search_term_view.has_negative_url

dynamic_search_ads_search_term_view.headline

dynamic_search_ads_search_term_view.landing_page

dynamic_search_ads_search_term_view.page_url

dynamic_search_ads_search_term_view.resource_name

dynamic_search_ads_search_term_view.search_term

segments.conversion_action

segments.conversion_action_category

segments.conversion_action_name

segments.date

segments.day_of_week

segments.external_conversion_source

segments.month

segments.month_of_year

segments.quarter

segments.webpage

segments.week

segments.year

metrics.all_conversions

metrics.all_conversions_from_interactions_rate

metrics.all_conversions_value

metrics.average_cpc

metrics.average_cpm

metrics.clicks

metrics.conversions

metrics.conversions_from_interactions_rate

metrics.conversions_value

metrics.cost_micros

metrics.cost_per_all_conversions

metrics.cost_per_conversion

metrics.cross_device_conversions

metrics.ctr

metrics.impressions

metrics.value_per_all_conversions

metrics.value_per_conversion

dynamic_search_ads_search_term_view