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remarketing_action

AI-generated Key Takeaways

A remarketing action is a JavaScript snippet used to collect product ID and page visit type data on an advertiser's website for remarketing purposes.
You can select fields from the customer resource along with remarketing action fields in your queries, but these fields will not segment metrics.
Key fields for remarketing actions include remarketing_action.id, remarketing_action.name, remarketing_action.resource_name, and remarketing_action.tag_snippets.
The remarketing_action.name field is required when creating new remarketing actions.
The remarketing_action.tag_snippets field provides the snippets needed for tracking remarketing actions and is output only.

A remarketing action. A snippet of JavaScript code that will collect the product id and the type of page people visited (product page, shopping cart page, purchase page, general site visit) on an advertiser's website.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

remarketing_action.id
Field description	Output only. Id of the remarketing action.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

remarketing_action.name
Field description	The name of the remarketing action. This field is required and should not be empty when creating new remarketing actions.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

remarketing_action.resource_name
Field description	Immutable. The resource name of the remarketing action. Remarketing action resource names have the form: `customers/{customer_id}/remarketingActions/{remarketing_action_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

remarketing_action.tag_snippets
Field description	Output only. The snippets used for tracking remarketing actions.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v21.common.TagSnippet`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

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AI-generated Key Takeaways

remarketing_action.id

remarketing_action.name

remarketing_action.resource_name

remarketing_action.tag_snippets

remarketing_action