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A negatively targeted keyword that belongs to a negative keyword list.
JSON representation
{"name": string,"keywordValue": string}
Fields
name
string
Output only. The resource name of the negative keyword.
keywordValue
string
Required. Immutable. The negatively targeted keyword, for example car insurance.
Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10.
Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-03-27 UTC."],[],[],null,["# REST Resource: advertisers.negativeKeywordLists.negativeKeywords\n\n- [Resource: NegativeKeyword](#NegativeKeyword)\n - [JSON representation](#NegativeKeyword.SCHEMA_REPRESENTATION)\n- [Methods](#METHODS_SUMMARY)\n\nResource: NegativeKeyword\n-------------------------\n\nA negatively targeted keyword that belongs to a negative keyword list.\n\n| JSON representation |\n|----------------------------------------------------|\n| ``` { \"name\": string, \"keywordValue\": string } ``` |\n\n| Fields ||\n|----------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `name` | `string` Output only. The resource name of the negative keyword. |\n| `keywordValue` | `string` Required. Immutable. The negatively targeted keyword, for example `car insurance`. Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10. Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored. |\n\n| Methods ------- ||\n|-----------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------|\n| ### [bulkEdit](/display-video/api/reference/rest/v4/advertisers.negativeKeywordLists.negativeKeywords/bulkEdit) | Bulk edits negative keywords in a single negative keyword list. |\n| ### [create](/display-video/api/reference/rest/v4/advertisers.negativeKeywordLists.negativeKeywords/create) | Creates a negative keyword in a negative keyword list. |\n| ### [delete](/display-video/api/reference/rest/v4/advertisers.negativeKeywordLists.negativeKeywords/delete) | Deletes a negative keyword from a negative keyword list. |\n| ### [list](/display-video/api/reference/rest/v4/advertisers.negativeKeywordLists.negativeKeywords/list) | Lists negative keywords in a negative keyword list. |\n| ### [replace](/display-video/api/reference/rest/v4/advertisers.negativeKeywordLists.negativeKeywords/replace) | Replaces all negative keywords in a single negative keyword list. |"]]