AI-generated Key Takeaways
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This specific Structured Data File (SDF) version is outdated and no longer supported for new uploads.
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Users are strongly encouraged to switch to SDF version 7 to continue utilizing structured data files for campaign management.
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This documentation remains available solely for referencing previously created files using the sunsetted SDF version.
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The provided table outlines the necessary fields and their specifications for constructing or modifying ads within structured data files, including details like required fields, data types, and descriptions.
See the overview for an explanation of format.
| Field | Required | Type | Writable | Description |
|---|---|---|---|---|
| Ad Id | Required only when editing existing Ads | integer | No | Numeric ID value of the ad group ad. If left blank a new Ad will be created and a unique ID will be assigned. |
| Ad Group Id | Yes | integer | No | Numeric ID value of the parent ad group. You can specify a custom identifier (for example, "ext[custom ad group ID]") for an Ad Group that you are creating at the same time as this Ad. |
| Name | Yes | string | Yes | The name of the entry. |
| Status | Yes | string | Yes | The status setting for the entry.
|
| Video Id | Yes | string | Yes | The YouTube video ID |
| Display URL | Yes for In-stream and Bumper | string | Yes | The ad display URL |
| Landing Page URL | Yes for In-stream and Bumper | string | Yes | The ad landing page URL |
| DCM Tracking - Placement Id | Required only when updating DCM Tracking Ad | integer | Yes | Numeric ID value of DCM placement for the corresponding tracking ad. To remove a DCM Tracking Ad, leave the three columns DCM Tracking - Placement ID, DCM Tracking - Ad ID and DCM Tracking - Creative ID blank. |
| DCM Tracking - Ad Id | Required only when updating DCM Tracking Ad | integer | Yes | Numeric ID value of DCM Ad for the corresponding tracking ad.To remove a DCM Tracking Ad, leave the three columns DCM Tracking - Placement ID, DCM Tracking - Ad ID and DCM Tracking - Creative ID blank. |
| DCM Tracking - Creative Id | Required only when updating DCM Tracking Ad | integer | Yes | Numeric ID value of the creative for the corresponding tracking ad.To remove a DCM Tracking Ad, leave the three columns DCM Tracking - Placement ID, DCM Tracking - Ad ID and DCM Tracking - Creative ID blank. |
| Click Tracker URL | No | string | Yes | The ad click tracker URL |
| In-stream Custom Parameters | No | string, list of lists | Yes | The click tracker URL custom parameters. Format = (name1; value1;); (name2; value2;); etc. |
| Action Button Label | Yes if the parent line item is a TrueView for action line item or column Action Headline is not empty | string | Yes | Label for the Call to Action button (1 line with up to 10 characters). |
| Action Headline | No | string | Yes | Headline for the Call to Action overlay (1 line with up to 15 characters). |
| Video Discovery Video Thumbnail | Yes for Video Discovery | string | Yes | The video thumbnail to use for video discovery ads
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| Video Discovery Headline | Yes for Video Discovery | string | Yes | The headline text for a discovery or responsive ad |
| Video Discovery Description 1 | Yes for Video Discovery | string | Yes | The discovery ad description 1 text or responsive ad description |
| Video Discovery Description 2 | Yes for Video Discovery | string | Yes | The discovery ad description 2 text |
| Video Discovery Landing Page | Yes for Video Discovery | string | Yes | The discovery ad landing page |