AI-generated Key Takeaways
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This SDF version is outdated and users should transition to SDF v7 for continued structured data file usage.
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This documentation is solely for reference to previously generated files using the sunsetted SDF version.
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The documentation outlines specifications for various fields within the structured data file, including requirements, data types, and descriptions for inventory sources and deals.
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Fields cater to different deal types, such as private auctions, preferred deals, and guaranteed deals, with specific requirements for each.
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Key fields include Exchange, Product ID, Inventory Source ID, Product Name, Type, Rate, Currency Code, Start/End Dates, Status, and Permissions.
See the overview for an explanation of format.
Field | Required | Type | Writable | Description |
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Exchange | Required for non tag guaranteed deals | string | Yes | The exchange of the inventory source. |
Product Id | Required for creating or editing non tag guaranteed deals or editing tag guaranteed deals. | string | Yes | The exchange-specific deal id of the inventory source. This value is not writeable on creation of tag guaranteed deals. |
Inventory Source Id | Required only when editing existing Inventory Sources | string | No | The DBM id of the inventory source. If this is left empty, then a new inventory source with the given Exchange and Deal id will be created. |
Product Name | Yes | string | Yes | The inventory source name. |
Type | Yes | string | Yes | The deal type of the inventory source. Only editable on creation. Only 'Private auction', 'Preferred deal' and 'Guaranteed (Tag)' are allowed on creation.
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Publisher/Seller | Required only for tag guaranteed deals | string | Yes | The deal's publisher's name |
Rate | Yes | float | Yes | A positive amount for the CPM of the deal. This could be a simple integer impression value, or a float for a currency amount. Currencies will be shown in the currency provided in the Currency column. This value cannot be edited for non-tag guaranteed deals, or for fully configured tag guaranteed deals. |
Currency Code | Yes | string | Yes | The currency used in the CPM of the deal
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Start Date | Required only for tag guaranteed deals | string | Yes | A timestamp for the deal start date in the format MM/DD/YYYY HH:mm. This value cannotbe edited for non-tag guaranteed deals, or for fully configured tag guaranteed deals. |
End Date | Required only for tag guaranteed deals | string | Yes | A timestamp for the deal end date in the format MM/DD/YYYY HH:mm. If no end date is given for a deal type other than tag guaranteed, then the deal will run indefinitely. |
Acquired Date | No | string | No | A timestamp for the deal acquired date in the format MM/DD/YYYY HH:mm. |
Status | Yes | string | Yes | The status setting for the entry.
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Paused Reason | Required for pausing non-tag guaranteed deals. | string | Yes | The reason supplied by the buyer that the deal is paused. This field does not apply to preferred deals or private auctions. |
Permissioned Partners | Required if the Permissioned Advertisers field is empty. | string, list | Yes | A list of partner ids for the permissioned partners of this deal. List Format = (10; 20; 30;) |
Permissioned Advertisers | Required if the Permissioned Partners field is empty. | string, list | Yes | A list of advertiser ids for the permissioned advertisers of this deal. List Format = (11; 22; 33;) |
Order Id | No | string | No | The order id of the guaranteed deal. This field does not apply to preferred deals or private auctions |
Order Name | Required only for tag guaranteed deals. | string | Yes | The order name of the guaranteed deal. This field does not apply to preferred deals or private auctions. |
Units Purchased | Required only for tag guaranteed deals | integer | Yes | The number of guaranteed impressions for the reservation product. This is only writable for tag guaranteed deals. This field does not apply to preferred deals or private auctions. |
Format | Required only for tag guaranteed deals | string | Yes | The creative type of the deal. e.g. Display or Video. This is only writable on creation of tag guaranteed deals, and for non-configured tag guaranteed deals. This field does not apply to preferred deals or private auctions.
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Sizes | Required only for tag guaranteed deals | string, list | Yes | The required creative dimensions of the deal. This is only writable on creation of tag guaranteed deals and for non-configured tag guaranteed deals. If the creative type is DISPLAY, then the content is written as a list of the form <width>x<height>.e.g. "300x250; 728x90;". If the creative type is VIDEO, then the content is written as a list of durations in seconds. e.g. "15; 20;". This field does not apply to preferred deals or private auctions |