This page provides release notes for the Structured Data File format.
Status | Entity | Field | Property | Value(s) |
Added | Insertion Order | Proximity Location List Targeting | | |
Proximity Targeting | | |
Added | Line Item | Optimized Targeting | | |
Primary Attribution Model Id | | |
Proximity Location List Targeting | | |
Added | TrueView Ad Group | Audience Expansion Level | | |
Audience Expansion Seed List Excluded | | |
Changed | Line Item | Subtype | Options | - Simple
- Non Skippable
- Action
- Reach
- Audio
- Over The Top
- Mobile App Install
- Mobile App Buying
- Simple Over The Top
- Non Skippable Over The Top
- Reach Over The Top
|
TrueView Inventory Source Targeting | Description | Consolidated YouTube Search and YouTube Videos values |
Options | |
TrueView Video Ad Formats | Description | Added In-stream ad format. |
Options | - In-stream
- In-stream / In-feed Video
- In-stream / Bumper
- Bumper
- Non Skippable
|
Removed | Insertion Order | Audience Targeting - Similar Audiences | | |
Removed | Line Item | Audience Targeting - Similar Audiences | | |
Removed | TrueView Ad Group | Popular Videos Bid Adjustment | | |
Status | Entity | Field | Property | Value(s) |
Added | Insertion Order | Audio Content Type Targeting | | |
Content Genre Targeting - Exclude | | |
Content Genre Targeting - Include | | |
Added | Line Item | Audio Content Type Targeting | | |
Content Genre Targeting - Exclude | | |
Content Genre Targeting - Include | | |
Added | TrueView Ad | Responsive Ad Display Url Path 1 | | |
Responsive Ad Display Url Path 2 | | |
Changed | Line Item | TrueView Video Ad Formats | Description | Renamed 'Video Discovery' to 'In-feed Video'. |
Options | - In-stream / In-feed Video
- In-stream / Bumper
- Bumper
- Non Skippable
|
Changed | TrueView Ad Group | Video Ad Format | Description | Renamed 'Video discovery' to 'In-feed video'. |
Options | - In-stream
- In-feed video
- Bumper
- Non skippable
- Responsive
- Efficient reach
|
Changed | TrueView Ad | Video Discovery Description 1 | Name | In-feed Video Description 1 |
Required | Yes for In-feed Video |
Video Discovery Description 2 | Name | In-feed Video Description 2 |
Required | Yes for In-feed Video |
Video Discovery Headline | Name | In-feed Video Headline |
Required | Yes for In-feed Video |
Video Discovery Landing Page | Name | In-feed Video Landing Page |
Required | Yes for In-feed Video |
Video Discovery Video Thumbnail | Name | In-feed Video Thumbnail |
Required | Yes for In-feed Video |
Status | Entity | Field | Property | Value(s) |
Added | Campaign | Campaign Budget Segments | | |
Added | Insertion Order | Content Duration Targeting | | |
Content Stream Type Targeting | | |
Io Subtype | | |
Performance Goal Algorithm Id | | |
Viewability Omid Targeting Enabled | | |
Added | Line Item | Content Duration Targeting | | |
Content Stream Type Targeting | | |
Io Name | | |
Viewability Omid Targeting Enabled | | |
Added | TrueView Ad Group | Line Item Name | | |
Added | TrueView Ad | Ad Group Name | | |
Changed | Campaign | Brand Safety Custom Settings | Description | Changed BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult" |
Options | - Sexual
- Derogatory
- Downloads & Sharing
- Weapons
- Gambling
- Violence
- Suggestive
- Profanity
- Alcohol
- Drugs
- Tobacco
- Politics
- Religion
- Tragedy
- Transportation Accidents
- Sensitive social issues
- Shocking
|
Changed | Insertion Order | Brand Safety Custom Settings | Description | Changed BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult" |
Options | - Sexual
- Derogatory
- Downloads & Sharing
- Weapons
- Gambling
- Violence
- Suggestive
- Profanity
- Alcohol
- Drugs
- Tobacco
- Politics
- Religion
- Tragedy
- Transportation Accidents
- Sensitive social issues
- Shocking
|
Budget Segments | Description | Added Campaign Budget ID and description to budget segment. |
Changed | Line Item | Brand Safety Custom Settings | Description | Changed BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult" |
Options | - Sexual
- Derogatory
- Downloads & Sharing
- Weapons
- Gambling
- Violence
- Suggestive
- Profanity
- Alcohol
- Drugs
- Tobacco
- Politics
- Religion
- Tragedy
- Transportation Accidents
- Sensitive social issues
- Shocking
|
TrueView Video Ad Formats | Description | Added In-stream / Bumper ad format. |
Options | - In-stream / Video Discovery
- In-stream / Bumper
- Bumper
- Non Skippable
|
Changed | TrueView Ad Group | Video Ad Format | Description | Added efficient reach to video ad format. |
Options | - In-stream
- Video discovery
- Bumper
- Non skippable
- Responsive
- Efficient reach
|
Status | Entity | Field | Property | Value(s) |
Added | Line Item | Proximity Targeting | | |
Changed | Campaign | Brand Safety Sensitivity Setting | Description | Changed BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification" |
Options | - Do not block
- Use Campaign Manager 360 Verification
- Use custom
|
Changed | Insertion Order | Brand Safety Sensitivity Setting | Description | Changed BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification" |
Options | - Do not block
- Use Campaign Manager 360 Verification
- Use custom
|
Changed | Line Item | Brand Safety Sensitivity Setting | Description | Changed BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification" |
Options | - Do not block
- Use Campaign Manager 360 Verification
- Use custom
|
Status | Entity | Field | Property | Value(s) |
Added | Line Item | Combined Audience Targeting | | |
TrueView Third-Party Brand Lift Reporting ID | | |
TrueView Third-Party Brand Lift Vendor | | |
TrueView Third-Party Brand Safety Reporting ID | | |
TrueView Third-Party Reach Reporting ID | | |
TrueView Third-Party Reach Vendor | | |
TrueView Third-Party Viewability Reporting ID | | |
Changed | Line Item | End Date | Description | Dropped HH:mm specification from flight end date. Will now default to end of flight end date, or 23:59. |
Start Date | Description | Dropped HH:mm specification from flight start date. Will now default to beginning of flight start date, or 00:00. |
Status | Entity | Field | Property | Value(s) |
Added | Campaign | Inventory Source Targeting - Authorized Seller Options | | |
Position Targeting - Display On Screen | | |
Position Targeting - Display Position In Content | | |
Position Targeting - Video On Screen | | |
Position Targeting - Video Position In Content | | |
Added | Insertion Order | Apply Floor Price For Deals | | |
Bid Strategy Do Not Exceed | | |
Bid Strategy Unit | | |
Insertion Order Optimization | | |
Inventory Source Targeting - Authorized Seller Options | | |
Position Targeting - Audio Position In Content | | |
Position Targeting - Display On Screen | | |
Position Targeting - Display Position In Content | | |
Position Targeting - Video On Screen | | |
Position Targeting - Video Position In Content | | |
Added | Inventory Source | Commitment Type | | |
Delivery Method | | |
Rate Type | | |
Added | Line Item | Apply Floor Price For Deals | | |
Geography Regional Location List Targeting - Exclude | | |
Geography Regional Location List Targeting - Include | | |
Inventory Source Targeting - Authorized Seller Options | | |
Position Targeting - Audio Position In Content | | |
Position Targeting - Display Position In Content | | |
Position Targeting - On Screen | | |
Position Targeting - Video Position In Content | | |
TrueView Bid Strategy Type | | |
TrueView Bid Strategy Value | | |
TrueView Third-Party Brand Safety Vendor | | |
TrueView Third-Party Viewability Vendor | | |
Added | TrueView Ad Group | Bid Cost | | |
Added | TrueView Ad | Action Button Label | | |
Action Headline | | |
Changed | Campaign | Environment Targeting | Options | |
Required | No |
Changed | Insertion Order | Environment Targeting | Options | |
Required | No |
Changed | Line Item | Conversion Counting Pct | Required | Required when "Type" is "Display" or "Video" or "Audio" or "TrueView" |
Conversion Counting Type | Required | Required when "Type" is "Display" or "Video" or "Audio" or "TrueView" |
Environment Targeting | Options | |
Required | No |
Subtype | Options | - Simple
- Non Skippable
- Action
- Reach
|
TrueView Connected TV Bid Adjustment Percentage | Required | Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions |
TrueView Desktop Bid Adjustment Percentage | Required | Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions |
TrueView Mobile Bid Adjustment Percentage | Required | Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions |
TrueView Tablet Bid Adjustment Percentage | Required | Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions |
Removed | Campaign | Inventory Source Targeting - Authorized Seller Only | | |
Viewability Targeting Ad Position - Exclude | | |
Viewability Targeting Ad Position - Include | | |
Removed | Insertion Order | Inventory Source Targeting - Authorized Seller Only | | |
Video Ad Position Targeting | | |
Viewability Targeting Ad Position - Exclude | | |
Viewability Targeting Ad Position - Include | | |
Removed | Inventory Source | Type | | |
Removed | Line Item | Inventory Source Targeting - Authorized Seller Only | | |
Video Ad Position Targeting | | |
Viewability Targeting Ad Position - Exclude | | |
Viewability Targeting Ad Position - Include | | |
Removed | TrueView Ad Group | Max Cost | | |
Status | Entity | Field | Property | Value(s) |
Added | Campaign | Digital Content Labels - Exclude | | |
Added | Insertion Order | Digital Content Labels - Exclude | | |
Added | Line Item | Conversion Floodlight Activity Ids | | |
Digital Content Labels - Exclude | | |
TrueView Connected TV Bid Adjustment Option | | |
TrueView Connected TV Bid Adjustment Percentage | | |
Added | Media Product | | | |
Changed | Campaign | Brand Safety Sensitivity Setting | Options | - Do not block
- Use Campaign Manager Verification
- Use custom
|
Inventory Source Targeting - Authorized Seller Only | Description | New value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted. |
Changed | Insertion Order | Brand Safety Sensitivity Setting | Options | - Do not block
- Use Campaign Manager Verification
- Use custom
|
Fees | Description | 'Bid Manager Fee' type is replaced by 'Display & Video 360 Fee' type. |
Inventory Source Targeting - Authorized Seller Only | Description | New value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted. |
Changed | Line Item | Brand Safety Sensitivity Setting | Options | - Do not block
- Use Campaign Manager Verification
- Use custom
|
Creative Assignments | Description | On upload, creatives can now be specified using their Campaign Manager placement ID using the 'CM' prefix. |
End Date | Description | Field now displays 'Same as Insertion Order' for line items inheriting their parent insertion order's flight. |
Fees | Description | 'Bid Manager Fee' type is replaced by 'Display & Video 360 Fee' type. |
Inventory Source Targeting - Authorized Seller Only | Description | New value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted. |
Start Date | Description | Field now displays 'Same as Insertion Order' for line items inheriting their parent insertion order's flight. |
TrueView Content Filter | Options | |
TrueView Video Ad Formats | Options | - In-stream / Video Discovery
- Bumper
- Non Skippable
|
Changed | TrueView Ad Group | Video Ad Format | Options | - In-stream
- Video discovery
- Bumper
- Non Skippable
|
Removed | Campaign | Brand Safety Labels | | |
Removed | Insertion Order | Brand Safety Labels | | |
Removed | Line Item | Brand Safety Labels | | |
Conversion Pixel Ids | | |
Status | Entity | Field | Property | Value(s) |
Added | Campaign | Demographic Targeting Household Income | | |
Demographic Targeting Parental Status | | |
Inventory Source Targeting - Target New Exchanges | | |
Added | Insertion Order | App Collection Targeting - Exclude | | |
App Collection Targeting - Include | | |
Daypart Targeting Time Zone | | |
Demographic Targeting Household Income | | |
Demographic Targeting Parental Status | | |
Inventory Source Targeting - Target New Exchanges | | |
Keyword List Targeting - Exclude | | |
Added | Line Item | App Collection Targeting - Exclude | | |
App Collection Targeting - Include | | |
Bid Multipliers | | |
Daypart Targeting Time Zone | | |
Demographic Targeting Household Income | | |
Demographic Targeting Parental Status | | |
Inventory Source Targeting - Target New Exchanges | | |
Keyword List Targeting - Exclude | | |
TrueView Content Filter | | |
TrueView Desktop Bid Adjustment Option | | |
TrueView Desktop Bid Adjustment Percentage | | |
TrueView Tablet Bid Adjustment Option | | |
TrueView Tablet Bid Adjustment Percentage | | |
TrueView Video Ad Formats | | |
Added | TrueView Ad Group | Demographic Targeting Household Income | | |
Placement Targeting - App Collections - Exclude | | |
Placement Targeting - App Collections - Include | | |
Added | TrueView Ad | DCM Tracking - Ad Id | | |
DCM Tracking - Creative Id | | |
DCM Tracking - Placement Id | | |
Changed | Line Item | Budget Type | Options | - Amount
- Impressions
- Unlimited
- Automatic
- TrueView Budget
|
Changed | TrueView Ad Group | Max Cost Per View | Name | Max Cost |
Video Ad Format | Options | - In-stream
- Video discovery
- Bumper
|
Changed | TrueView Ad | In-stream Click Tracker URL | Name | Click Tracker URL |
In-stream Display URL | Name | Display URL |
Required | Yes for In-stream and Bumper |
In-stream Landing Page URL | Name | Landing Page URL |
Required | Yes for In-stream and Bumper |