Method: advertisers.creatives.list

Lists creatives in an advertiser.

The order is defined by the orderBy parameter. If a filter by entityStatus is not specified, creatives with ENTITY_STATUS_ARCHIVED will not be included in the results.

HTTP request


The URL uses gRPC Transcoding syntax.

Path parameters


string (int64 format)

Required. The ID of the advertiser to list creatives for.

Query parameters



Requested page size. Must be between 1 and 200. If unspecified will default to 100. Returns error code INVALID_ARGUMENT if an invalid value is specified.



A token identifying a page of results the server should return. Typically, this is the value of nextPageToken returned from the previous call to creatives.list method. If not specified, the first page of results will be returned.



Field by which to sort the list. Acceptable values are:

  • creativeId (default)
  • createTime
  • mediaDuration
  • dimensions (sorts by width first, then by height)

The default sorting order is ascending. To specify descending order for a field, a suffix "desc" should be added to the field name. Example: createTime desc.



Allows filtering by creative fields.

Supported syntax:

  • Filter expressions are made up of one or more restrictions.
  • Restrictions can be combined by AND or OR logical operators. A sequence of restrictions implicitly uses AND.
  • A restriction has the form of {field} {operator} {value}.
  • The lineItemIds field must use the HAS (:) operator.
  • The updateTime field must use the GREATER THAN OR EQUAL TO (>=) or LESS THAN OR EQUAL TO (<=) operators.
  • All other fields must use the EQUALS (=) operator.
  • For entityStatus, minDuration, maxDuration, updateTime, and dynamic fields, there may be at most one restriction.

Supported Fields:

  • approvalStatus
  • creativeId
  • creativeType
  • dimensions (input in the form of {width}x{height})
  • dynamic
  • entityStatus
  • exchangeReviewStatus (input in the form of {exchange}-{reviewStatus})
  • lineItemIds
  • maxDuration (input in the form of {duration}s. Only seconds are supported)
  • minDuration (input in the form of {duration}s. Only seconds are supported)
  • updateTime (input in ISO 8601 format, or YYYY-MM-DDTHH:MM:SSZ)


  • For updateTime, a creative resource's field value reflects the last time that a creative has been updated, which includes updates made by the system (e.g. creative review updates).


  • All native creatives: creativeType="CREATIVE_TYPE_NATIVE"
  • All active creatives with 300x400 or 50x100 dimensions: entityStatus="ENTITY_STATUS_ACTIVE" AND (dimensions="300x400" OR dimensions="50x100")
  • All dynamic creatives that are approved by AdX or AppNexus, with a minimum duration of 5 seconds and 200ms: dynamic="true" AND minDuration="5.2s" AND (exchangeReviewStatus="EXCHANGE_GOOGLE_AD_MANAGER-REVIEW_STATUS_APPROVED" OR exchangeReviewStatus="EXCHANGE_APPNEXUS-REVIEW_STATUS_APPROVED")
  • All video creatives that are associated with line item ID 1 or 2: creativeType="CREATIVE_TYPE_VIDEO" AND (lineItemIds:1 OR lineItemIds:2)
  • Find creatives by multiple creative IDs: creativeId=1 OR creativeId=2
  • All creatives with an update time greater than or equal to 2020-11-04T18:54:47Z (format of ISO 8601): updateTime>="2020-11-04T18:54:47Z"

The length of this field should be no more than 500 characters.

Reference our filter LIST requests guide for more information.

Request body

The request body must be empty.

Response body

If successful, the response body contains data with the following structure:

JSON representation
  "creatives": [
      object (Creative)
  "nextPageToken": string

object (Creative)

The list of creatives.

This list will be absent if empty.



A token to retrieve the next page of results. Pass this value in the pageToken field in the subsequent call to ListCreativesRequest method to retrieve the next page of results. If this field is null, it means this is the last page.

Authorization scopes

Requires the following OAuth scope:


For more information, see the OAuth 2.0 Overview.