Starting September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our deprecations page for more details on how to update your integration to make this declaration.
Required. The ID of the custom bidding algorithm that owns the script.
Query parameters
Parameters
Union parameter owner. Required. Identifies the DV360 entity that owns the parent custom bidding algorithm. It can be either a partner or an advertiser. owner can be only one of the following:
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-04-03 UTC."],[[["\u003cp\u003eCreates a new custom bidding script associated with a specific custom bidding algorithm.\u003c/p\u003e\n"],["\u003cp\u003eRequires specifying the custom bidding algorithm ID and the owner (either partner or advertiser) in the request.\u003c/p\u003e\n"],["\u003cp\u003eThe request body should contain the details of the custom bidding script, as defined in the \u003ccode\u003eCustomBiddingScript\u003c/code\u003e object.\u003c/p\u003e\n"],["\u003cp\u003eA successful response returns the newly created custom bidding script object.\u003c/p\u003e\n"],["\u003cp\u003eRequires authorization with the \u003ccode\u003ehttps://www.googleapis.com/auth/display-video\u003c/code\u003e scope.\u003c/p\u003e\n"]]],["This describes creating a new custom bidding script via a POST HTTP request to a specific URL. The request requires `customBiddingAlgorithmId` in the path and an `owner` (either `partnerId` or `advertiserId`) in the query. The request body needs a `CustomBiddingScript` instance. The successful response will contain the newly created `CustomBiddingScript`. Note, updates to custom bidding algorithms assigned to line items will error after April 1, 2025. This process requires the `display-video` OAuth scope.\n"],null,["# Method: customBiddingAlgorithms.scripts.create\n\n| Display \\& Video 360 API is deprecated and will sunset on **October 7, 2025** . Migrate to [Display \\& Video 360 API v4](/display-video/api/reference/rest/v4) before sunset to avoid an interruption in service.\n- [HTTP request](#body.HTTP_TEMPLATE)\n- [Path parameters](#body.PATH_PARAMETERS)\n- [Query parameters](#body.QUERY_PARAMETERS)\n- [Request body](#body.request_body)\n- [Response body](#body.response_body)\n- [Authorization scopes](#body.aspect)\n- [Try it!](#try-it)\n\nCreates a new custom bidding script. Returns the newly created script if successful.\n\nRequests creating a custom bidding script under an algorithm assigned to a line item will return an error.\n\n### HTTP request\n\n`POST https://displayvideo.googleapis.com/v3/customBiddingAlgorithms/{customBiddingAlgorithmId}/scripts`\n\nThe URL uses [gRPC Transcoding](https://google.aip.dev/127) syntax.\n\n### Path parameters\n\n| Parameters ||\n|----------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `customBiddingAlgorithmId` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` Required. The ID of the custom bidding algorithm that owns the script. |\n\n### Query parameters\n\n| Parameters ||\n|----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| Union parameter `owner`. Required. Identifies the DV360 entity that owns the parent custom bidding algorithm. It can be either a partner or an advertiser. `owner` can be only one of the following: ||\n| `partnerId` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` The ID of the partner that owns the parent custom bidding algorithm. Only this partner will have write access to this custom bidding script. |\n| `advertiserId` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` The ID of the advertiser that owns the parent custom bidding algorithm. |\n\n### Request body\n\nThe request body contains an instance of [CustomBiddingScript](/display-video/api/reference/rest/v3/customBiddingAlgorithms.scripts#CustomBiddingScript).\n\n### Response body\n\nIf successful, the response body contains a newly created instance of [CustomBiddingScript](/display-video/api/reference/rest/v3/customBiddingAlgorithms.scripts#CustomBiddingScript).\n\n### Authorization scopes\n\nRequires the following OAuth scope:\n\n- `https://www.googleapis.com/auth/display-video`\n\nFor more information, see the [OAuth 2.0 Overview](/identity/protocols/OAuth2)."]]
