CreativeType

  • Various creative types exist, each with specific supported hosting sources and methods for creation and updating.

  • Creative types include standard display, expandable, video, native, templated app install, lightbox, audio, publisher hosted, and asset-based creatives.

  • Some creative types, like templated app install and lightbox, do not support create and update methods.

  • The supported hosting source, such as HOSTING_SOURCE_HOSTED or HOSTING_SOURCE_THIRD_PARTY, determines which creative types can be created or updated.

Possible types of a creative.

Enums
CREATIVE_TYPE_UNSPECIFIED Type value is not specified or is unknown in this version.
CREATIVE_TYPE_STANDARD

Standard display creative.

Create and update methods are supported for this creative type if the hostingSource is one of the following:

  • HOSTING_SOURCE_HOSTED
  • HOSTING_SOURCE_THIRD_PARTY
CREATIVE_TYPE_EXPANDABLE

Expandable creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_THIRD_PARTY
CREATIVE_TYPE_VIDEO

Video creative.

Create and update methods are supported for this creative type if the hostingSource is one of the following:

  • HOSTING_SOURCE_HOSTED
  • HOSTING_SOURCE_THIRD_PARTY
CREATIVE_TYPE_NATIVE

Native creative rendered by publishers with assets from advertiser.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED
CREATIVE_TYPE_TEMPLATED_APP_INSTALL

Templated app install mobile creative (banner).

Create and update methods are not supported for this creative type.
CREATIVE_TYPE_NATIVE_SITE_SQUARE

Square native creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED
CREATIVE_TYPE_TEMPLATED_APP_INSTALL_INTERSTITIAL

Interstitial creative including both display and video.

Create and update methods are not supported for this creative type.
CREATIVE_TYPE_LIGHTBOX

Responsive and expandable Lightbox creative.

Create and update methods are not supported for this creative type.
CREATIVE_TYPE_NATIVE_APP_INSTALL

Native app install creative.

Create and update methods are not supported for this creative type.
CREATIVE_TYPE_NATIVE_APP_INSTALL_SQUARE

Square native app install creative.

Create and update methods are not supported for this creative type.
CREATIVE_TYPE_AUDIO

Audio creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED
CREATIVE_TYPE_PUBLISHER_HOSTED

Publisher hosted creative.

Create and update methods are not supported for this creative type.
CREATIVE_TYPE_NATIVE_VIDEO

Native video creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED
CREATIVE_TYPE_TEMPLATED_APP_INSTALL_VIDEO

Templated app install mobile video creative.

Create and update methods are not supported for this creative type.
CREATIVE_TYPE_ASSET_BASED_CREATIVE

Asset-based creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED.