Mantieni tutto organizzato con le raccolte
Salva e classifica i contenuti in base alle tue preferenze.
Questa pagina descrive i tipi utilizzati per annotare le email promozionali e le relative proprietà associate. Questi tipi e proprietà sono inclusi nell'intestazione di un'email promozionale come JSON-LD.
Il logo visualizzato come icona per il mittente. È consigliabile utilizzare un URL HTTPS. Consulta le best practice per l'URL del logo.
DiscountOffer
Il tipo DiscountOffer ti consente di creare annotazioni
sulle offerte, che promuovono i dettagli di un'offerta, come il codice sconto o la data di scadenza.
Facoltativo. Un breve testo visualizzato accanto all'icona del badge dell'offerta, ad esempio Free shipping o 20% off. Consulta le best practice per il badge offerta.
Facoltativo. Il prezzo della promozione. Se imposti un discountValue, price viene visualizzato come prezzo originale della promozione prima dell'applicazione dello sconto.
[[["Facile da capire","easyToUnderstand","thumb-up"],["Il problema è stato risolto","solvedMyProblem","thumb-up"],["Altra","otherUp","thumb-up"]],[["Mancano le informazioni di cui ho bisogno","missingTheInformationINeed","thumb-down"],["Troppo complicato/troppi passaggi","tooComplicatedTooManySteps","thumb-down"],["Obsoleti","outOfDate","thumb-down"],["Problema di traduzione","translationIssue","thumb-down"],["Problema relativo a esempi/codice","samplesCodeIssue","thumb-down"],["Altra","otherDown","thumb-down"]],["Ultimo aggiornamento 2025-03-24 UTC."],[],[],null,["# Email promotions reference\n\nThis page describes the types used to annotate promotional email and their\nassociated properties. These types and properties are included in a\npromotional email's header as\n[JSON-LD](/workspace/gmail/markup/reference/formats/json-ld).\n\nTo learn more, review\nthe [Email Markup Getting Started](/workspace/gmail/markup/getting-started) guide.\n\nOrganization\n------------\n\nThe `Organization` type lets you specify a logo to include in the promotion.\n\n| Name | Type | Description |\n|--------|--------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `logo` | [ImageObject](/workspace/gmail/markup/reference/types/ImageObject) or [URL](/workspace/gmail/markup/reference/types/URL) | The logo that displays as an icon for the sender. Recommended to use an HTTPS URL. See [best practices for Logo URL](/workspace/gmail/promotab/best-practices#logo_url). |\n\nDiscountOffer\n-------------\n\nThe `DiscountOffer` type lets you create [deal\nannotations](/workspace/gmail/promotab/overview#deal-annotation), which promote the\ndetails of an offer such as the discount code or expiration date.\n\n| Name | Type | Description |\n|----------------------|-------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `description` | [Text](/workspace/gmail/markup/reference/types/Text) | Optional. A short text that displays next to the deal badge icon, such as `Free shipping` or `20% off`. See [best practices for the deal badge](/workspace/gmail/promotab/best-practices#deal_badge). |\n| `discountCode` | [Text](/workspace/gmail/markup/reference/types/Text) | Optional. The discount or promotion code of the offer, such as `20PROMO`. See [best practices for discount codes](/workspace/gmail/promotab/best-practices#discount_code). |\n| `availabilityStarts` | [DateTime](/workspace/gmail/markup/reference/datetime-formatting) | Optional. The date and time when the offer begins in [ISO 8601](https://support.google.com/merchants/answer/7055760) format, such as `2023-09-25T18:44:37-07:00`. |\n| `availabilityEnds` | [DateTime](/workspace/gmail/markup/reference/datetime-formatting) | Optional. The end date and time of the promotion in [ISO 8601](https://support.google.com/merchants/answer/7055760) format, such as `2023-10-25T18:44:37-07:00`. See [best practices for Expiration Date](/workspace/gmail/promotab/best-practices#expiration_date). |\n\nPromotionCard\n-------------\n\nThe `PromotionCard` type lets you include a visual preview of your promotion.\n\n| Name | Type | Description |\n|-----------------|--------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `image` | [ImageObject](/workspace/gmail/markup/reference/types/ImageObject) or [URL](/workspace/gmail/markup/reference/types/URL) | Required. The image preview of the email in PNG or JPEG format. The supported aspect ratios are 4:5, 1:1, and 1.91:1. Images are center-cropped automatically. See [best practices for images](/workspace/gmail/promotab/best-practices#images). For product carousels, each `PromotionCard` must have a unique image and use the same aspect ratio. |\n| `url` | [URL](/workspace/gmail/markup/reference/types/URL) | Required. The URL for the promotion. When users click on the email's `image`, they are directed to this URL. |\n| `headline` | [Text](/workspace/gmail/markup/reference/types/Text) | Optional. A 1 to 2-line description of the promotion that is displayed under the `image`. |\n| `price` | [Text](/workspace/gmail/markup/reference/types/Text) | Optional. The price of the promotion. If you set a `discountValue`, the `price` displays as the original price of the promotion before the discount is applied. |\n| `priceCurrency` | [Text](/workspace/gmail/markup/reference/types/Text) | Optional. The currency of the price in 3-letter [ISO 4217](https://en.wikipedia.org/wiki/ISO_4217) format, such as `USD`. Determines the currency symbol displayed with the price. |\n| `discountValue` | [Text](/workspace/gmail/markup/reference/types/Text) | Optional. The amount subtracted from the `price` to display an adjusted price. The adjusted price is displayed next to the original price. For example, if the `discountValue` is set to `25`, the `price` is set to `100`, and the `priceCurrency` is `USD`, the adjusted price is displayed as `$75`. |\n| `position` | [Text](/workspace/gmail/markup/reference/types/Text) | Optional. The position of the card in the carousel. |"]]
