LookbackConfiguration

  • Lookback configuration settings determine the time window for considering clicks and impressions as triggering events for floodlight tracking.

  • The clickDuration field specifies the lookback window for ad clicks, with a range of 0 to 90 days.

  • The postImpressionActivitiesDuration field specifies the lookback window for ad impressions, with a range of 0 to 90 days.

  • A value of 0 for either duration means that clicks or impressions will not be considered as triggering events.

Lookback configuration settings.

JSON representation 
{
  "clickDuration": integer,
  "postImpressionActivitiesDuration": integer
}
Fields
clickDuration

integer

Lookback window, in days, from the last time a given user clicked on one of your ads. If you enter 0, clicks will not be considered as triggering events for floodlight tracking. If you leave this field blank, the default value for your account will be used. Acceptable values are

0

to

90

, inclusive.
postImpressionActivitiesDuration

integer

Lookback window, in days, from the last time a given user viewed one of your ads. If you enter 0, impressions will not be considered as triggering events for floodlight tracking. If you leave this field blank, the default value for your account will be used. Acceptable values are

0

to

90

, inclusive.