LookbackConfiguration

  • Lookback configuration settings determine the duration in days from the last user interaction (click or view) that triggers floodlight tracking.

  • clickDuration sets the lookback window for user clicks, with a range of 0 to 90 days, where 0 disables click-based tracking.

  • postImpressionActivitiesDuration sets the lookback window for user views, also with a range of 0 to 90 days, where 0 disables impression-based tracking.

  • Leaving either field blank will result in the default account value being used.

Lookback configuration settings.

JSON representation 
{
  "clickDuration": integer,
  "postImpressionActivitiesDuration": integer
}
Fields
clickDuration

integer

Lookback window, in days, from the last time a given user clicked on one of your ads. If you enter 0, clicks will not be considered as triggering events for floodlight tracking. If you leave this field blank, the default value for your account will be used. Acceptable values are

0

to

90

, inclusive.
postImpressionActivitiesDuration

integer

Lookback window, in days, from the last time a given user viewed one of your ads. If you enter 0, impressions will not be considered as triggering events for floodlight tracking. If you leave this field blank, the default value for your account will be used. Acceptable values are

0

to

90

, inclusive.