Dimensions, Metrics, and Filters

AI-generated Key Takeaways

The Campaign Manager 360 API provides access to a comprehensive set of dimensions, metrics, and filters for reporting, mirroring the DDM Report Builder.
Standard reports can utilize a wide array of dimensions covering active view, activity, ad, advertiser, app, asset, attribution, billing, browser, campaign, location, creative, date and time, environment, DV360, dynamic elements, flight, Floodlight, impression counting, industry benchmarks, natural and paid search, paid social, placement, rich media, site, Twitter, verification, and video details.
Standard report metrics measure performance through active view, activity, audio companion, begin to render, billable events, booked metrics, clicks, CM360 tech fees, cookie unconsented data, costs, downloaded impressions, DV360 costs, effective CPM, invalid traffic, impressions, media cost, natural and paid search/social, planned media cost, provisional impressions, revenue, rich media, social metrics, conversion metrics, tracking and verification, and video metrics.
Floodlight reports offer specific dimensions, metrics, and filters for analyzing conversion paths, individual interactions within those paths, and overall Floodlight activity, including the use of custom Floodlight variables.
Reach reports and cross-media reach reports provide specialized dimensions, metrics, and filters focused on measuring unique reach and frequency across various platforms, including co-viewed impressions and cross-media performance.

The Campaign Manager 360 API supports all of the dimensions, metrics, and filters provided by the DDM Report Builder. Refer to the DCM Help Centerto learn more about these fields.

A complete list of API-supported dimensions, metrics, and filters is provided in the sections below. A mapping from API name to DDM Report Builder name and type is provided for informational purposes only. These values may vary by region and are subject to change without notice.

Caution: Numeric dimensions may return non-numeric placeholder values such as (not set) or (unknown) when data is unavailable or invalid.

Standard Report Dimensions

API Name	Report Builder Name	Type
activeViewCustomMetricId	Active View: Custom Metric ID	`long`
activeViewCustomMetricName	Active View: Custom Metric Name	`string`
activity	Activity	`string`
activityGroup	Activity Group	`string`
activityGroupId	Activity Group ID	`long`
activityId	Activity ID	`long`
ad	Ad	`string`
adId	Ad ID	`long`
adStatus	Ad Status	`string`
adType	Ad Type	`string`
advertiser	Advertiser	`string`
advertiserGroup	Advertiser Group	`string`
advertiserId	Advertiser ID	`long`
app	App	`string`
appId	App ID	`string`
asset	Asset	`string`
assetCategory	Asset Category	`string`
assetId	Asset ID	`long`
assetOrientation	Asset Orientation	`string`
attributedEventConnectionType	Attributed Event Connection Type	`string`
attributedEventEnvironment	Attributed Event Environment	`string`
audienceTargeted	Audience Targeted	`string`
billingProfileId	Billing Profile ID	`long`
billingProfileName	Billing Profile Name	`string`
browserPlatform	Browser/Platform	`string`
campaign	Campaign	`string`
campaignEndDate	Campaign End Date	`string`
campaignExternalId	Campaign External ID	`string`
campaignId	Campaign ID	`long`
campaignStartDate	Campaign Start Date	`string`
city	City	`string`
clickThroughUrl	Click-through URL	`string`
cm360TechFeeCurrency	Currency	`string`
companionCreative	Companion Creative	`string`
companionCreativeId	Companion Creative ID	`long`
companionCreativeSize	Companion Creative Pixel Size	`string`
connectionType	Connection Type	`string`
contentCategory	Content Category	`string`
country	Country	`string`
creative	Creative	`string`
creativeEndDate	Creative End Date	`string`
creativeField1	Creative Field 1	`string`
creativeField2	Creative Field 2	`string`
creativeField3	Creative Field 3	`string`
creativeField4	Creative Field 4	`string`
creativeField5	Creative Field 5	`string`
creativeField6	Creative Field 6	`string`
creativeField7	Creative Field 7	`string`
creativeField8	Creative Field 8	`string`
creativeField9	Creative Field 9	`string`
creativeField10	Creative Field 10	`string`
creativeField11	Creative Field 11	`string`
creativeField12	Creative Field 12	`string`
creativeGroup1	Creative Groups 1	`string`
creativeGroup2	Creative Groups 2	`string`
creativeId	Creative ID	`long`
creativeSize	Creative Pixel Size	`string`
creativeStartDate	Creative Start Date	`string`
creativeType	Creative Type	`string`
creativeVersion	Creative Version	`string`
dataSource	Data Source	`string`
date	Date	`string`
digitalContentLabel	Digital Content Label	`string`
dmaRegion	Designated Market Area (DMA)	`string`
domain	Domain	`string`
dv360Advertiser	DV360 Advertiser	`string`
dv360AdvertiserId	DV360 Advertiser ID	`long`
dv360Campaign	DV360 Campaign	`string`
dv360CampaignId	DV360 Campaign ID	`long`
dv360Creative	DV360 Creative	`string`
dv360CreativeId	DV360 Creative ID	`long`
dv360InsertionOrder	DV360 Insertion Order	`string`
dv360InsertionOrderId	DV360 Insertion Order ID	`long`
dv360LineItem	DV360 Line Item	`string`
dv360LineItemId	DV360 Line Item ID	`long`
dv360Partner	DV360 Partner	`string`
dv360PartnerId	DV360 Partner ID	`long`
dv360Site	DV360 Site	`string`
dv360SiteId	DV360 Site ID	`long`
dynamicElement1Field1Value	Feed 1 - Reporting dimension 1 value	`string`
dynamicElement1Field2Value	Feed 1 - Reporting dimension 2 value	`string`
dynamicElement1Field3Value	Feed 1 - Reporting dimension 3 value	`string`
dynamicElement1Field4Value	Feed 1 - Reporting dimension 4 value	`string`
dynamicElement1Field5Value	Feed 1 - Reporting dimension 5 value	`string`
dynamicElement1Field6Value	Feed 1 - Reporting dimension 6 value	`string`
dynamicElement2Field1Value	Feed 2 - Reporting dimension 1 value	`string`
dynamicElement2Field2Value	Feed 2 - Reporting dimension 2 value	`string`
dynamicElement2Field3Value	Feed 2 - Reporting dimension 3 value	`string`
dynamicElement2Field4Value	Feed 2 - Reporting dimension 4 value	`string`
dynamicElement2Field5Value	Feed 2 - Reporting dimension 5 value	`string`
dynamicElement2Field6Value	Feed 2 - Reporting dimension 6 value	`string`
dynamicElement3Field1Value	Feed 3 - Reporting dimension 1 value	`string`
dynamicElement3Field2Value	Feed 3 - Reporting dimension 2 value	`string`
dynamicElement3Field3Value	Feed 3 - Reporting dimension 3 value	`string`
dynamicElement3Field4Value	Feed 3 - Reporting dimension 4 value	`string`
dynamicElement3Field5Value	Feed 3 - Reporting dimension 5 value	`string`
dynamicElement3Field6Value	Feed 3 - Reporting dimension 6 value	`string`
dynamicElement4Field1Value	Feed 4 - Reporting dimension 1 value	`string`
dynamicElement4Field2Value	Feed 4 - Reporting dimension 2 value	`string`
dynamicElement4Field3Value	Feed 4 - Reporting dimension 3 value	`string`
dynamicElement4Field4Value	Feed 4 - Reporting dimension 4 value	`string`
dynamicElement4Field5Value	Feed 4 - Reporting dimension 5 value	`string`
dynamicElement4Field6Value	Feed 4 - Reporting dimension 6 value	`string`
dynamicElement5Field1Value	Feed 5 - Reporting dimension 1 value	`string`
dynamicElement5Field2Value	Feed 5 - Reporting dimension 2 value	`string`
dynamicElement5Field3Value	Feed 5 - Reporting dimension 3 value	`string`
dynamicElement5Field4Value	Feed 5 - Reporting dimension 4 value	`string`
dynamicElement5Field5Value	Feed 5 - Reporting dimension 5 value	`string`
dynamicElement5Field6Value	Feed 5 - Reporting dimension 6 value	`string`
dynamicElement6Field1Value	Feed 6 - Reporting dimension 1 value	`string`
dynamicElement6Field2Value	Feed 6 - Reporting dimension 2 value	`string`
dynamicElement6Field3Value	Feed 6 - Reporting dimension 3 value	`string`
dynamicElement6Field4Value	Feed 6 - Reporting dimension 4 value	`string`
dynamicElement6Field5Value	Feed 6 - Reporting dimension 5 value	`string`
dynamicElement6Field6Value	Feed 6 - Reporting dimension 6 value	`string`
dynamicElement7Field1Value	Feed 7 - Reporting dimension 1 value	`string`
dynamicElement7Field2Value	Feed 7 - Reporting dimension 2 value	`string`
dynamicElement7Field3Value	Feed 7 - Reporting dimension 3 value	`string`
dynamicElement7Field4Value	Feed 7 - Reporting dimension 4 value	`string`
dynamicElement7Field5Value	Feed 7 - Reporting dimension 5 value	`string`
dynamicElement7Field6Value	Feed 7 - Reporting dimension 6 value	`string`
dynamicElement8Field1Value	Feed 8 - Reporting dimension 1 value	`string`
dynamicElement8Field2Value	Feed 8 - Reporting dimension 2 value	`string`
dynamicElement8Field3Value	Feed 8 - Reporting dimension 3 value	`string`
dynamicElement8Field4Value	Feed 8 - Reporting dimension 4 value	`string`
dynamicElement8Field5Value	Feed 8 - Reporting dimension 5 value	`string`
dynamicElement8Field6Value	Feed 8 - Reporting dimension 6 value	`string`
dynamicElement9Field1Value	Feed 9 - Reporting dimension 1 value	`string`
dynamicElement9Field2Value	Feed 9 - Reporting dimension 2 value	`string`
dynamicElement9Field3Value	Feed 9 - Reporting dimension 3 value	`string`
dynamicElement9Field4Value	Feed 9 - Reporting dimension 4 value	`string`
dynamicElement9Field5Value	Feed 9 - Reporting dimension 5 value	`string`
dynamicElement9Field6Value	Feed 9 - Reporting dimension 6 value	`string`
dynamicElement10Field1Value	Feed 10 - Reporting dimension 1 value	`string`
dynamicElement10Field2Value	Feed 10 - Reporting dimension 2 value	`string`
dynamicElement10Field3Value	Feed 10 - Reporting dimension 3 value	`string`
dynamicElement10Field4Value	Feed 10 - Reporting dimension 4 value	`string`
dynamicElement10Field5Value	Feed 10 - Reporting dimension 5 value	`string`
dynamicElement10Field6Value	Feed 10 - Reporting dimension 6 value	`string`
dynamicElement11Field1Value	Feed 11 - Reporting dimension 1 value	`string`
dynamicElement11Field2Value	Feed 11 - Reporting dimension 2 value	`string`
dynamicElement11Field3Value	Feed 11 - Reporting dimension 3 value	`string`
dynamicElement11Field4Value	Feed 11 - Reporting dimension 4 value	`string`
dynamicElement11Field5Value	Feed 11 - Reporting dimension 5 value	`string`
dynamicElement11Field6Value	Feed 11 - Reporting dimension 6 value	`string`
dynamicElement12Field1Value	Feed 12 - Reporting dimension 1 value	`string`
dynamicElement12Field2Value	Feed 12 - Reporting dimension 2 value	`string`
dynamicElement12Field3Value	Feed 12 - Reporting dimension 3 value	`string`
dynamicElement12Field4Value	Feed 12 - Reporting dimension 4 value	`string`
dynamicElement12Field6Value	Feed 12 - Reporting dimension 6 value	`string`
dynamicElement13Field1Value	Feed 13 - Reporting dimension 1 value	`string`
dynamicElement13Field2Value	Feed 13 - Reporting dimension 2 value	`string`
dynamicElement13Field4Value	Feed 13 - Reporting dimension 4 value	`string`
dynamicElement13Field5Value	Feed 13 - Reporting dimension 5 value	`string`
dynamicElement13Field6Value	Feed 13 - Reporting dimension 6 value	`string`
dynamicElement14Field1Value	Feed 14 - Reporting dimension 1 value	`string`
dynamicElement14Field2Value	Feed 14 - Reporting dimension 2 value	`string`
dynamicElement14Field3Value	Feed 14 - Reporting dimension 3 value	`string`
dynamicElement14Field4Value	Feed 14 - Reporting dimension 4 value	`string`
dynamicElement14Field5Value	Feed 14 - Reporting dimension 5 value	`string`
dynamicElement14Field6Value	Feed 14 - Reporting dimension 6 value	`string`
dynamicElement15Field1Value	Feed 15 - Reporting dimension 1 value	`string`
dynamicElement15Field2Value	Feed 15 - Reporting dimension 2 value	`string`
dynamicElement15Field3Value	Feed 15 - Reporting dimension 3 value	`string`
dynamicElement15Field4Value	Feed 15 - Reporting dimension 4 value	`string`
dynamicElement15Field5Value	Feed 15 - Reporting dimension 5 value	`string`
dynamicElement15Field6Value	Feed 15 - Reporting dimension 6 value	`string`
dynamicElement16Field1Value	Feed 16 - Reporting dimension 1 value	`string`
dynamicElement16Field2Value	Feed 16 - Reporting dimension 2 value	`string`
dynamicElement16Field3Value	Feed 16 - Reporting dimension 3 value	`string`
dynamicElement16Field4Value	Feed 16 - Reporting dimension 4 value	`string`
dynamicElement16Field5Value	Feed 16 - Reporting dimension 5 value	`string`
dynamicElement16Field6Value	Feed 16 - Reporting dimension 6 value	`string`
dynamicElement17Field1Value	Feed 17 - Reporting dimension 1 value	`string`
dynamicElement17Field2Value	Feed 17 - Reporting dimension 2 value	`string`
dynamicElement17Field3Value	Feed 17 - Reporting dimension 3 value	`string`
dynamicElement17Field4Value	Feed 17 - Reporting dimension 4 value	`string`
dynamicElement17Field5Value	Feed 17 - Reporting dimension 5 value	`string`
dynamicElement17Field6Value	Feed 17 - Reporting dimension 6 value	`string`
dynamicElement18Field1Value	Feed 18 - Reporting dimension 1 value	`string`
dynamicElement18Field2Value	Feed 18 - Reporting dimension 2 value	`string`
dynamicElement18Field3Value	Feed 18 - Reporting dimension 3 value	`string`
dynamicElement18Field4Value	Feed 18 - Reporting dimension 4 value	`string`
dynamicElement18Field5Value	Feed 18 - Reporting dimension 5 value	`string`
dynamicElement18Field6Value	Feed 18 - Reporting dimension 6 value	`string`
dynamicElement19Field1Value	Feed 19 - Reporting dimension 1 value	`string`
dynamicElement19Field2Value	Feed 19 - Reporting dimension 2 value	`string`
dynamicElement19Field3Value	Feed 19 - Reporting dimension 3 value	`string`
dynamicElement19Field4Value	Feed 19 - Reporting dimension 4 value	`string`
dynamicElement19Field5Value	Feed 19 - Reporting dimension 5 value	`string`
dynamicElement19Field6Value	Feed 19 - Reporting dimension 6 value	`string`
dynamicElement20Field1Value	Feed 20 - Reporting dimension 1 value	`string`
dynamicElement20Field2Value	Feed 20 - Reporting dimension 2 value	`string`
dynamicElement20Field3Value	Feed 20 - Reporting dimension 3 value	`string`
dynamicElement20Field4Value	Feed 20 - Reporting dimension 4 value	`string`
dynamicElement20Field5Value	Feed 20 - Reporting dimension 5 value	`string`
dynamicElement20Field6Value	Feed 20 - Reporting dimension 6 value	`string`
dynamicProfile	Dynamic Profile	`string`
dynamicProfileId	Dynamic Profile Id	`long`
environment	Environment	`string`
eventPlatformType	Attributed Event Platform Type	`string`
exitUrl	Exit URL	`string`
feed1	Dynamic Element 1	`string`
feed1ReportingLabel	Feed 1 - Reporting label	`string`
feed1UniqueId	Feed 1 - Unique ID	`string`
feed2	Dynamic Element 2	`string`
feed2ReportingLabel	Feed 2 - Reporting label	`string`
feed2UniqueId	Feed 2 - Unique ID	`string`
feed3	Dynamic Element 3	`string`
feed3ReportingLabel	Feed 3 - Reporting label	`string`
feed3UniqueId	Feed 3 - Unique ID	`string`
feed4	Dynamic Element 4	`string`
feed4ReportingLabel	Feed 4 - Reporting label	`string`
feed4UniqueId	Feed 4 - Unique ID	`string`
feed5	Dynamic Element 5	`string`
feed5ReportingLabel	Feed 5 - Reporting label	`string`
feed5UniqueId	Feed 5 - Unique ID	`string`
feed6	Dynamic Element 6	`string`
feed6ReportingLabel	Feed 6 - Reporting label	`string`
feed6UniqueId	Feed 6 - Unique ID	`string`
feed7	Dynamic Element 7	`string`
feed7ReportingLabel	Feed 7 - Reporting label	`string`
feed7UniqueId	Feed 7 - Unique ID	`string`
feed8	Dynamic Element 8	`string`
feed8ReportingLabel	Feed 8 - Reporting label	`string`
feed8UniqueId	Feed 8 - Unique ID	`string`
feed9	Dynamic Element 9	`string`
feed9ReportingLabel	Feed 9 - Reporting label	`string`
feed9UniqueId	Feed 9 - Unique ID	`string`
feed10	Dynamic Element 10	`string`
feed10ReportingLabel	Feed 10 - Reporting label	`string`
feed10UniqueId	Feed 10 - Unique ID	`string`
feed11	Dynamic Element 11	`string`
feed11ReportingLabel	Feed 11 - Reporting label	`string`
feed11UniqueId	Feed 11 - Unique ID	`string`
feed12	Dynamic Element 12	`string`
feed12ReportingLabel	Feed 12 - Reporting label	`string`
feed12UniqueId	Feed 12 - Unique ID	`string`
feed13	Dynamic Element 13	`string`
feed13ReportingLabel	Feed 13 - Reporting label	`string`
feed13UniqueId	Feed 13 - Unique ID	`string`
feed14	Dynamic Element 14	`string`
feed14ReportingLabel	Feed 14 - Reporting label	`string`
feed14UniqueId	Feed 14 - Unique ID	`string`
feed15	Dynamic Element 15	`string`
feed15ReportingLabel	Feed 15 - Reporting label	`string`
feed15UniqueId	Feed 15 - Unique ID	`string`
feed16	Dynamic Element 16	`string`
feed16ReportingLabel	Feed 16 - Reporting label	`string`
feed16UniqueId	Feed 16 - Unique ID	`string`
feed17	Dynamic Element 17	`string`
feed17ReportingLabel	Feed 17 - Reporting label	`string`
feed17UniqueId	Feed 17 - Unique ID	`string`
feed18	Dynamic Element 18	`string`
feed18ReportingLabel	Feed 18 - Reporting label	`string`
feed18UniqueId	Feed 18 - Unique ID	`string`
feed19	Dynamic Element 19	`string`
feed19ReportingLabel	Feed 19 - Reporting label	`string`
feed19UniqueId	Feed 19 - Unique ID	`string`
feed20	Dynamic Element 20	`string`
feed20ReportingLabel	Feed 20 - Reporting label	`string`
feed20UniqueId	Feed 20 - Unique ID	`string`
flightBookedCost	Flight Booked Cost	`string`
flightBookedRate	Flight Booked Rate	`string`
flightBookedUnits	Flight Booked Units	`string`
flightEndDate	Flight End Date	`string`
flightStartDate	Flight Start Date	`string`
floodlightConfigId	Floodlight Configuration	`long`
hour	Hour	`string`
impressionCountingMethod	Impression Counting Method	`string`
industryBenchmarkClickRateLast7Days	Industry Benchmark: Click rate (last 7 days)	`string`
industryBenchmarkClickRateLast14Days	Industry Benchmark: Click rate (last 14 days)	`string`
industryBenchmarkClickRateLast30Days	Industry Benchmark: Click rate (last 30 days)	`string`
industryBenchmarkClickRateLast90Days	Industry Benchmark: Click rate (last 90 days)	`string`
industryBenchmarkVideoCompletionRateLast7Days	Industry Benchmark: Video completion rate (last 7 days)	`string`
industryBenchmarkVideoCompletionRateLast14Days	Industry Benchmark: Video completion rate (last 14 days)	`string`
industryBenchmarkVideoCompletionRateLast30Days	Industry Benchmark: Video completion rate (last 30 days)	`string`
industryBenchmarkVideoCompletionRateLast90Days	Industry Benchmark: Video completion rate (last 90 days)	`string`
isYouTubeTv	Is YouTube TV	`string`
keyword	Keyword	`string`
landingPageUrl	Landing Page URL	`string`
measurementSource	Measurement Source	`string`
mediaType	Media Type	`string`
mobileCarrier	Mobile Carrier	`string`
month	Month	`string`
naturalSearchEngineCountry	Natural Search Engine Country	`string`
naturalSearchEngineProperty	Natural Search Engine Property	`string`
naturalSearchLandingPage	Natural Search Landing Page	`string`
naturalSearchLandingPageQueryString	Natural Search Landing Page Query String	`string`
naturalSearchProcessedLandingPage	Natural Search Processed Landing Page	`string`
naturalSearchProcessedLandingPageQueryString	Natural Search Processed Landing Page Query String	`string`
naturalSearchQuery	Natural Search Query	`string`
omSdkAvailable	OM SDK Available	`string`
operatingSystem	Operating System	`string`
operatingSystemVersion	Operating System Version	`string`
packageRoadblock	Package/Roadblock	`string`
packageRoadblockId	Package/Roadblock ID	`long`
packageRoadblockStrategy	Package/Roadblock Strategy	`string`
packageRoadblockTotalBookedUnits	Package/Roadblock Total Booked Units	`string`
paidSearchAd	Paid Search Ad	`string`
paidSearchAdGroup	Paid Search Ad Group	`string`
paidSearchAdGroupId	Paid Search Ad Group ID	`long`
paidSearchAdId	Paid Search Ad ID	`long`
paidSearchAdvertiser	Paid Search Advertiser	`string`
paidSearchAdvertiserId	Paid Search Advertiser ID	`long`
paidSearchAgency	Paid Search Agency	`string`
paidSearchAgencyId	Paid Search Agency ID	`long`
paidSearchCampaign	Paid Search Campaign	`string`
paidSearchCampaignId	Paid Search Campaign ID	`long`
paidSearchEngineAccount	Paid Search Engine Account	`string`
paidSearchEngineAccountCategory	Paid Search Engine Account Category	`string`
paidSearchEngineAccountId	Paid Search Engine Account ID	`long`
paidSearchExternalAdGroupId	Paid Search External Ad Group ID	`long`
paidSearchExternalAdId	Paid Search External Ad ID	`long`
paidSearchExternalCampaignId	Paid Search External Campaign ID	`long`
paidSearchExternalKeywordId	Paid Search External Keyword ID	`long`
paidSearchKeyword	Paid Search Keyword	`string`
paidSearchKeywordId	Paid Search Keyword ID	`long`
paidSearchLandingPageUrl	Paid Search Landing Page URL	`string`
paidSearchMatchType	Paid Search Match Type	`string`
paidSocialAd	Paid Social Ad	`string`
paidSocialAdGroup	Paid Social Ad Group	`string`
paidSocialAdGroupId	Paid Social Ad Group ID	`long`
paidSocialAdId	Paid Social Ad ID	`long`
paidSocialAdvertiser	Paid Social Advertiser	`string`
paidSocialAdvertiserId	Paid Social Advertiser ID	`long`
paidSocialAgency	Paid Social Agency	`string`
paidSocialAgencyId	Paid Social Agency ID	`long`
paidSocialCampaign	Paid Social Campaign	`string`
paidSocialCampaignId	Paid Social Campaign ID	`long`
paidSocialEngineAccount	Paid Social Engine Account	`string`
paidSocialEngineAccountId	Paid Social Engine Account ID	`long`
paidSocialExternalAdGroupId	Paid Social External Ad Group ID	`long`
paidSocialExternalAdId	Paid Social External Ad ID	`long`
paidSocialExternalCampaignId	Paid Social External Campaign ID	`long`
paidSocialExternalEngineAccountId	Paid Social External Engine Account ID	`long`
paymentSource	Payment Source	`string`
placement	Placement	`string`
placementCompatibility	Placement Compatibility	`string`
placementCostStructure	Placement Cost Structure	`string`
placementEndDate	Placement End Date	`string`
placementExternalId	Placement External ID	`string`
placementId	Placement ID	`long`
placementRate	Placement Rate	`string`
placementSize	Placement Pixel Size	`string`
placementStartDate	Placement Start Date	`string`
placementStrategy	Placement Strategy	`string`
placementTagType	Placement Tag Type	`string`
placementTotalBookedUnits	Placement Total Booked Units	`string`
placementTotalPlannedMediaCost	Placement Total Planned Media Cost	`string`
platformType	Platform Type	`string`
playbackMethod	Playback Method	`string`
positionInContent	Position In Content	`string`
publisherTrafficSource	Publisher Traffic Source	`string`
refreshedAd	Refreshed Ad	`string`
renderingId	Rendering ID	`long`
richMediaCustomVariable	Custom Variable	`string`
richMediaEvent	Rich Media Event	`string`
richMediaVideo4asaId	Video 4A's Ad-ID	`string`
richMediaVideoLength	Video Length	`string`
sensitiveCategory	Sensitive Category	`string`
servedPixelDensity	Served Pixel Density	`string`
site	Site (CM360)	`string`
siteDirectory	Site (Site Directory)	`string`
siteDirectoryId	Site ID (Site Directory)	`long`
siteId	Site ID (CM360)	`long`
siteKeyname	Site Keyname	`string`
state	State/Region	`string`
subdomain	Subdomain	`string`
twitterCampaignId	Twitter Campaign ID	`long`
twitterCreativeId	Twitter Creative ID	`long`
twitterCreativeMediaId	Twitter Creative Media ID	`long`
twitterCreativeType	Twitter Creative Type	`string`
twitterImpressionType	Twitter Impression Type	`string`
twitterLineItemId	Twitter Line Item ID	`long`
twitterPlacementType	Twitter Placement Type	`string`
verificationAudibilityComplete	Audibility At Complete	`string`
verificationAudibilityStart	Audibility At Start	`string`
verificationVideoPlayerSize	Video Player Size	`string`
verificationVideoPlayerSizeComplete	Video Player Size at Completion	`string`
verificationVideoPlayerSizeFirstQuartile	Video Player Size at First Quartile	`string`
verificationVideoPlayerSizeMidPoint	Video Player Size at Midpoint	`string`
verificationVideoPlayerSizeStart	Video Player Size at Start	`string`
verificationVideoPlayerSizeThirdQuartile	Video Player Size at Third Quartile	`string`
verificationVideoProminenceScoreDimension	Video Prominence Score	`string`
verificationVideoResized	Video Resized	`string`
vertical	Vertical	`string`
videoContinuousPlay	Video Continuous Play	`string`
week	Week	`string`
zipCode	ZIP/Postal Code	`string`

Standard Report Metrics

API Name	Report Builder Name	Type
actiewViewPercentAdPlayed	Active View: % of Ad Played	`double`
activeViewAudible2SecImpressions	Active View: Audible (Unmuted) for 2 sec Impressions	`long`
activeViewAudibleAndBackgroundImpressions	Active View: Audible and Background Impressions	`long`
activeViewAudibleMeasurableImpressions	Active View: Audible Measurable Impressions	`long`
activeViewAverageViewableTimeSecond	Active View: Average Viewable Time (Seconds)	`double`
activeViewCustomMetricMeasurableImpressions	Active View: Custom Metric Measurable Impressions	`long`
activeViewCustomMetricViewableImpressions	Active View: Custom Metric Viewable Impressions	`long`
activeViewCustomMetricViewableRate	Active View: Custom Metric Viewable Rate	`double`
activeViewEligibleImpressions	Active View: Eligible Impressions	`long`
activeViewGroupmMeasurableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions	`long`
activeViewGroupmTrvMeasurableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions	`long`
activeViewGroupmTrvViewableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions	`long`
activeViewGroupmViewableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions	`long`
activeViewImpressionDistributionNotMeasurable	Active View: Impression Distribution (Not Measurable)	`double`
activeViewImpressionDistributionNotViewable	Active View: Impression Distribution (Not Viewable)	`double`
activeViewImpressionDistributionViewable	Active View: Impression Distribution (Viewable)	`double`
activeViewImpressionsAudibleAndVisibleAtCompletion	Active View: Impressions Audible and Visible at Completion	`long`
activeViewImpressionsVisible10Seconds	Active View: Impressions Visible 10 Seconds	`long`
activeViewMeasurableImpressions	Active View: Measurable Impressions	`long`
activeViewNotMeasurableImpressions	Active View: Not Measurable Impressions	`long`
activeViewNotViewableImpressions	Active View: Not Viewable Impressions	`long`
activeViewPercentAudible2Sec	Active View: % of Audible (Unmuted) for 2 sec Impressions	`double`
activeViewPercentAudible30Sec	Active View: % of Audible (Unmuted) for 30 sec Impressions	`double`
activeViewPercentAudibleAndBackground	Active View: % of Audible and Background Impressions	`double`
activeViewPercentAudibleAndVisibleAtCompletion	Active View: % Audible and Visible at Completion	`double`
activeViewPercentAudibleAndVisibleAtFirstQuartile	Active View: % Audible and Visible at First Quartile	`double`
activeViewPercentAudibleAndVisibleAtMidpoint	Active View: % Audible and Visible at Midpoint	`double`
activeViewPercentAudibleAndVisibleAtStart	Active View: % Audible and Visible at Start	`double`
activeViewPercentAudibleAndVisibleAtThirdQuartile	Active View: % Audible and Visible at Third Quartile	`double`
activeViewPercentAudibleImpressions	Active View: % Audible Impressions	`double`
activeViewPercentBackground	Active View: % In Background	`double`
activeViewPercentCompleteAudible	Active View: % of Complete Audible Impressions	`double`
activeViewPercentEverMuted	Active View: % of Ever Muted	`double`
activeViewPercentFirstQuartileAudible	Active View: % of First Quartile Audible Impressions	`double`
activeViewPercentFullscreen	Active View: % Full-Screen	`double`
activeViewPercentImpressionsAudibleAndFullyOnscreen	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate	`double`
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate	`double`
activeViewPercentImpressionsAudibleAndVisibleAtCompletion	Active View: % of Completed Impressions Audible and Visible	`double`
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartile	Active View: % of First Quartile Impressions Audible and Visible	`double`
activeViewPercentImpressionsAudibleAndVisibleAtMidpoint	Active View: % of Midpoint Impressions Audible and Visible	`double`
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartile	Active View: % of Third Quartile Impressions Audible and Visible	`double`
activeViewPercentImpressionsVisibleAtCompletion	Active View: % of Completed Impressions Visible	`double`
activeViewPercentImpressionsVisibleAtFirstQuartile	Active View: % of First Quartile Impressions Visible	`double`
activeViewPercentImpressionsVisibleAtMidpoint	Active View: % of Midpoint Impressions Visible	`double`
activeViewPercentImpressionsVisibleAtThirdQuartile	Active View: % of Third Quartile Impressions Visible	`double`
activeViewPercentMidpointAudible	Active View: % of Midpoint Audible Impressions	`double`
activeViewPercentPlayTimeAudible	Active View: % Play Time Audible	`double`
activeViewPercentPlayTimeAudibleAndVisible	Active View: % Play Time Audible and Visible	`double`
activeViewPercentPlayTimeVisible	Active View: % Play Time Visible	`double`
activeViewPercentThirdQuartileAudible	Active View: % of Third Quartile Audible Impressions	`double`
activeViewPercentVisible10Seconds	Active View: % Visible 10 Seconds	`double`
activeViewPercentVisibleAtCompletion	Active View: % Visible at Completion	`double`
activeViewPercentVisibleAtFirstQuartile	Active View: % Visible at First Quartile	`double`
activeViewPercentVisibleAtMidpoint	Active View: % Visible at Midpoint	`double`
activeViewPercentVisibleAtStart	Active View: % Visible at Start	`double`
activeViewPercentVisibleAtThirdQuartile	Active View: % Visible at Third Quartile	`double`
activeViewPercentageMeasurableImpressions	Active View: % Measurable Impressions	`double`
activeViewPercentageViewableImpressions	Active View: % Viewable Impressions	`double`
activeViewViewableImpressions	Active View: Viewable Impressions	`long`
activityClickThroughConversions	Click-through Conversions	`double`
activityClickThroughRevenue	Click-through Revenue	`double`
activityDeliveryStatus	Activity Delivery Status	`double`
activityPerClick	Activity Per Click	`double`
activityPerThousandImpressions	Activity Per Thousand Impressions	`double`
activityViewThroughConversions	View-through Conversions	`double`
activityViewThroughRevenue	View-through Revenue	`double`
audioCompanionClicks	Audio Companion Clicks	`long`
audioCompanionImpressions	Audio Companion Views	`long`
beginToRenderEligibleImpressions	Begin to Render Eligible Impressions	`long`
beginToRenderImpressions	Begin to Render Impressions	`long`
billableEventsCm3	CM360 Billable Events	`long`
bookedActivities	Booked Activities	`double`
bookedClicks	Booked Clicks	`double`
bookedImpressions	Booked Impressions	`double`
bookedViewableImpressions	Booked Viewable Impressions	`double`
clickDeliveryStatus	Click Delivery Status	`double`
clickRate	Click Rate	`double`
clicks	Clicks	`string`
cm360TechFeeAdServing	CM360 Tech Fee: Ad Serving	`double`
cm360TechFeeAdvancedAdServingAudio	CM360 Tech Fee: Advanced Ad Serving (Audio)	`double`
cm360TechFeeAdvancedAdServingDisplay	CM360 Tech Fee: Advanced Ad Serving (Display)	`double`
cm360TechFeeAdvancedAdServingVideo	CM360 Tech Fee: Advanced Ad Serving (Video)	`double`
cm360TechFeeAdvancedDisplayAdServing	CM360 Tech Fee: Advanced Display Ad Serving	`double`
cm360TechFeeAudioAdServing	CM360 Tech Fee: Audio Ad Serving	`double`
cm360TechFeeDisplayAdServing	CM360 Tech Fee: Display Ad Serving	`double`
cm360TechFeeTotalFee	CM360 Tech Fee: Total Fee	`double`
cm360TechFeeTrackingAdClicks	CM360 Tech Fee: Tracking Ad Clicks	`double`
cm360TechFeeTrackingAdImpressions	CM360 Tech Fee: Tracking Ad Impressions	`double`
cm360TechFeeVideoAdServing	CM360 Tech Fee: Video Ad Serving	`double`
cookieUnconsentedClicks	Cookie Unconsented Clicks	`long`
cookieUnconsentedImpressions	Cookie Unconsented Impressions	`long`
costPerActivity	Cost Per Activity	`double`
costPerClick	Cost Per Click	`double`
costPerRevenue	Cost Per Revenue	`double`
downloadedImpressions	Downloaded Impressions	`long`
dv360Cost	DV360 Cost (Account Currency)	`double`
dv360CostUsd	DV360 Cost USD	`double`
effectiveCpm	Effective CPM	`double`
generalInvalidTrafficActiveViewAudibleImpressions	General Invalid Traffic (GIVT) Active View Audible Impressions	`long`
generalInvalidTrafficActiveViewEligibleImpressions	General Invalid Traffic (GIVT) Active View Eligible Impressions	`long`
generalInvalidTrafficActiveViewMeasurableImpressions	General Invalid Traffic (GIVT) Active View Measurable Impressions	`long`
generalInvalidTrafficActiveViewViewableImpressions	General Invalid Traffic (GIVT) Active View Viewable Impressions	`long`
generalInvalidTrafficBeginToRenderImpressions	General Invalid Traffic (GIVT) Begin to Render Impressions	`long`
generalInvalidTrafficClicks	General Invalid Traffic (GIVT) Clicks	`long`
generalInvalidTrafficImpressions	General Invalid Traffic (GIVT) Impressions	`long`
generalInvalidTrafficTrackedAds	General Invalid Traffic (GIVT) Tracked Ads	`long`
impressionDeliveryStatus	Impression Delivery Status	`double`
impressions	Impressions	`string`
inactiveImpressions	Inactive Impressions	`long`
invalidActiveViewAudibleImpressions	Invalid Active View Audible Impressions	`long`
invalidActiveViewEligibleImpressions	Invalid Active View Eligible Impressions	`long`
invalidActiveViewMeasurableImpressions	Invalid Active View Measurable Impressions	`long`
invalidActiveViewViewableImpressions	Invalid Active View Viewable Impressions	`long`
invalidBeginToRenderImpressions	Invalid Begin to Render Impressions	`long`
invalidClicks	Invalid Clicks	`long`
invalidImpressions	Invalid Impressions	`long`
invalidTrackedAds	Invalid Tracked Ads	`long`
mediaCost	Media Cost	`double`
naturalSearchActions	Natural Search Actions	`double`
naturalSearchClicks	Natural Search Clicks	`long`
naturalSearchRevenue	Natural Search Revenue	`double`
naturalSearchTransactions	Natural Search Transactions	`double`
paidSearchActionConversionPercentage	Floodlight: Paid Search Action Conversion Percentage	`double`
paidSearchActions	Paid Search Actions	`double`
paidSearchAverageCostPerAction	Floodlight: Paid Search Average Cost Per Action	`double`
paidSearchAverageCostPerTransaction	Floodlight: Paid Search Average Cost Per Transaction	`double`
paidSearchAverageDfaTransactionAmount	Floodlight: Paid Search Average CM360 Transaction Amount	`double`
paidSearchClickRate	Paid Search Click Rate	`double`
paidSearchClicks	Paid Search Clicks	`long`
paidSearchCost	Paid Search Cost	`double`
paidSearchImpressions	Paid Search Impressions	`long`
paidSearchRevenue	Paid Search Revenue	`double`
paidSearchSpendPerTransactionRevenue	Floodlight: Paid Search Spend Per Transaction Revenue	`double`
paidSearchTransactionConversionPercentage	Floodlight: Paid Search Transaction Conversion Percentage	`double`
paidSearchTransactionRevenuePerSpend	Floodlight: Paid Search Transaction Revenue Per Spend	`double`
paidSearchTransactions	Paid Search Transactions	`double`
paidSearchVisits	Paid Search Visits	`long`
paidSocialClicks	Paid Social Clicks	`long`
paidSocialCost	Paid Social Cost	`double`
paidSocialImpressions	Paid Social Impressions	`long`
percentInvalidClicks	% Invalid Clicks	`double`
percentInvalidImpressions	% Invalid Impressions	`double`
plannedMediaCost	Planned Media Cost	`double`
provisionalImpressions	Provisional Impressions	`long`
revenuePerClick	Revenue Per Click	`double`
revenuePerThousandImpressions	Revenue Per Thousand Impressions	`double`
richMediaAudioCompletions	Audio Completions	`long`
richMediaAudioFirstQuartileCompletes	Audio First Quartile Completions	`long`
richMediaAudioMidpoints	Audio Midpoints	`long`
richMediaAudioMutes	Audio Mutes	`long`
richMediaAudioPauses	Audio Pauses	`long`
richMediaAudioPlays	Audio Plays	`long`
richMediaAudioReplays	Audio Replays	`long`
richMediaAudioThirdQuartileCompletes	Audio Third Quartile Completions	`long`
richMediaAudioUnmutes	Audio Unmutes	`long`
richMediaAverageDisplayTime	Average Display Time	`double`
richMediaAverageExpansionTime	Average Expansion Time	`double`
richMediaAverageFullScreenViewTime	Full-Screen Average View Time	`double`
richMediaAverageInteractionTime	Average Interaction Time	`double`
richMediaAverageVideoViewTime	Video Average View Time	`double`
richMediaBackupImages	Backup Image	`long`
richMediaClickRate	Rich Media Click Rate	`double`
richMediaClicks	Rich Media Clicks	`long`
richMediaCodeServes	Code Serves	`long`
richMediaCustomAverageTime	Average Time	`double`
richMediaCustomCounters	Counters	`long`
richMediaCustomExits	Exits	`long`
richMediaCustomTimers	Timers	`long`
richMediaCustomVariableCount1	Custom Variable Count 1	`long`
richMediaCustomVariableCount2	Custom Variable Count 2	`long`
richMediaDisplayTime	Total Display Time	`long`
richMediaEngagements	Rich Media Engagements	`long`
richMediaEventCounters	Event Counters	`long`
richMediaEventTimers	Event Timers	`double`
richMediaExpansionTime	Expansion Time	`long`
richMediaExpansions	Expansions	`long`
richMediaFullScreenImpressions	Full-Screen Impressions	`long`
richMediaFullScreenVideoCompletes	Full-Screen Video Completions	`long`
richMediaFullScreenVideoPlays	Full-Screen Video Plays	`long`
richMediaHtml5Impressions	HTML5 Impressions	`long`
richMediaImpressions	Rich Media Impressions	`long`
richMediaInteractionRate	Interaction Rate	`double`
richMediaInteractionTime	Total Interaction Time	`long`
richMediaInteractions	Total Interactions	`long`
richMediaInteractiveImpressions	Interactive Impressions	`long`
richMediaManualCloses	Manual Closes	`long`
richMediaScrolls	Rich Media Scrolls	`long`
richMediaTrueViewViews	TrueView Views	`long`
richMediaVideoCompanionClicks	Video Companion Clicks	`long`
richMediaVideoCompletions	Video Completions	`long`
richMediaVideoFirstQuartileCompletes	Video First Quartile Completions	`long`
richMediaVideoFullScreens	Video Full-Screen	`long`
richMediaVideoInteractionRate	Video Interaction Rate	`double`
richMediaVideoInteractions	Video Interactions	`long`
richMediaVideoMidpoints	Video Midpoints	`long`
richMediaVideoMutes	Video Mutes	`long`
richMediaVideoPauses	Video Pauses	`long`
richMediaVideoPlays	Video Plays	`long`
richMediaVideoProgressEvents	Video Progress Events	`long`
richMediaVideoQrCodeScans	QR scans	`long`
richMediaVideoReplays	Video Replays	`long`
richMediaVideoSkips	Video Skips	`long`
richMediaVideoStops	Video Stops	`long`
richMediaVideoThirdQuartileCompletes	Video Third Quartile Completions	`long`
richMediaVideoUnmutes	Video Unmutes	`long`
richMediaVideoViewRate	Video View Rate	`double`
richMediaVideoViews	Video Views	`long`
roadblockImpressions	Roadblock Impressions	`long`
socialEngagementRate	Social Engagement Rate	`double`
socialFollows	Follows	`long`
socialLeadSubmissions	Twitter Leads Generated	`long`
socialLikes	Likes	`long`
socialOfferAccepts	Twitter Offers Accepted	`long`
socialOtherInteractions	Other Social Interactions	`long`
socialReplies	Replies	`long`
socialSharesExternal	Shares (External)	`long`
socialSharesInternal	Shares (Internal)	`long`
socialTotalEngagements	Total Social Engagements	`long`
totalConversions	Total Conversions	`double`
totalConversionsRevenue	Total Revenue	`double`
trackedAds	Tracked Ads	`long`
twitterAppClicks	Twitter App Install Clicks	`long`
twitterBuyNowCardClicks	Twitter Buy Now Clicks	`long`
twitterBuyNowPurchaseSuccessfuls	Twitter Buy Now Purchases	`long`
twitterUrlClicks	Twitter URL Clicks	`long`
twitterVideo50PercentInViewFor2Seconds	Twitter: Video 50% In View For 2 Seconds	`long`
twitterVideo100PercentInViewFor3Seconds	Twitter: Video 100% In View For 3 Seconds	`long`
vendorBlockedAds	Vendor Blocked Ads	`long`
verificationBlockedImpressions	Blocked Impressions	`long`
verificationBlockedPercentage	Blocked Percentage	`double`
verificationClassifiedImpressions	Classified Impressions	`long`
verificationMeasurableImpressionsForAudio	Measurable Impressions For Audio	`long`
verificationMeasurableImpressionsForVideoPlayerLocation	Measurable Impressions For Video Player Location	`long`
verificationMeasurableImpressionsForVideoPlayerSize	Measurable Impressions For Video Player Size	`long`
verificationPercentageMeasurableImpressionsForAudio	Percentage Of Measurable Impressions For Audio	`double`
verificationPercentageMeasurableImpressionsForVideoPlayerLocation	Percentage Of Measurable Impressions For Video Player Location	`double`
verificationPercentageMeasurableImpressionsForVideoPlayerSize	Percentage Of Measurable Impressions For Video Player Size	`double`
verificationPublisherProblems	Publisher Problems	`long`
verificationReportingProblems	Reporting Problems	`long`
verificationSensitiveCategoryImpressions	Sensitive Category Impressions	`long`
verificationServingProblems	Serving Problems	`long`
verificationVerifiableImpressions	Verifiable Impressions	`long`
verificationVideoMutedAtStart	Video Muted At Start	`long`
verificationVideoPlayerHdSizeImpressions	HD Video Player Size Impressions	`long`
verificationVideoPlayerLargeSizeImpressions	Large Video Player Size Impressions	`long`
verificationVideoPlayerLocationAvgPixelsFromLeft	Video Player Location Avg Pixels From Left	`long`
verificationVideoPlayerLocationAvgPixelsFromTop	Video Player Location Avg Pixels From Top	`long`
verificationVideoPlayerSizeAvgHeight	Video Player Size Avg Height	`long`
verificationVideoPlayerSizeAvgWidth	Video Player Size Avg Width	`long`
verificationVideoPlayerSmallSizeImpressions	Small Video Player Size Impressions	`long`
verificationVideoProminenceScore	Video Prominence Score	`double`
verificationWarnings	Warnings	`long`
videoCompanionClicks	Companion Clicks	`long`
videoCompanionImpressions	Companion Views	`long`

Standard Report Filters

API Name	Report Builder Name	Type
activity	Activity	`string`
activityGroup	Activity Group	`string`
ad	Ad	`string`
adStatus	Ad Status	`string`
adType	Ad Type	`string`
advertiser	Advertiser	`string`
advertiserGroup	Advertiser Group	`string`
attributedEventConnectionType	Attributed Event Connection Type	`string`
attributedEventEnvironment	Attributed Event Environment	`string`
attributionModelConfig	Attribution Model	`string`
billingProfileName	Billing Profile Name	`string`
browserPlatform	Browser/Platform	`string`
campaign	Campaign	`string`
campaignEndDate	Campaign End Date	`string`
campaignExternalId	Campaign External ID	`string`
campaignStartDate	Campaign Start Date	`string`
city	City	`string`
clickThroughUrl	Click-through URL	`string`
cm360TechFeeCurrency	Currency	`string`
connectionType	Connection Type	`string`
contentCategory	Content Category	`string`
country	Country	`string`
creative	Creative	`string`
creativeEndDate	Creative End Date	`string`
creativeField1	Creative Field 1	`string`
creativeField2	Creative Field 2	`string`
creativeField3	Creative Field 3	`string`
creativeField4	Creative Field 4	`string`
creativeField5	Creative Field 5	`string`
creativeField6	Creative Field 6	`string`
creativeField7	Creative Field 7	`string`
creativeField8	Creative Field 8	`string`
creativeField9	Creative Field 9	`string`
creativeField10	Creative Field 10	`string`
creativeField11	Creative Field 11	`string`
creativeField12	Creative Field 12	`string`
creativeGroup1	Creative Groups 1	`string`
creativeGroup2	Creative Groups 2	`string`
creativeSize	Creative Pixel Size	`string`
creativeStartDate	Creative Start Date	`string`
creativeType	Creative Type	`string`
digitalContentLabel	Digital Content Label	`string`
dmaRegion	Designated Market Area (DMA)	`string`
domain	Domain	`string`
environment	Environment	`string`
floodlightConfigId	Floodlight Configuration	`long`
hour	Hour	`string`
impressionCountingMethod	Impression Counting Method	`string`
measurementSource	Measurement Source	`string`
mediaType	Media Type	`string`
mobileCarrier	Mobile Carrier	`string`
naturalSearchEngineCountry	Natural Search Engine Country	`string`
naturalSearchEngineProperty	Natural Search Engine Property	`string`
naturalSearchLandingPage	Natural Search Landing Page	`string`
naturalSearchLandingPageQueryString	Natural Search Landing Page Query String	`string`
naturalSearchProcessedLandingPage	Natural Search Processed Landing Page	`string`
naturalSearchProcessedLandingPageQueryString	Natural Search Processed Landing Page Query String	`string`
naturalSearchQuery	Natural Search Query	`string`
operatingSystem	Operating System	`string`
packageRoadblockStrategy	Package/Roadblock Strategy	`string`
packageRoadblockTotalBookedUnits	Package/Roadblock Total Booked Units	`string`
paidSearchAd	Paid Search Ad	`string`
paidSearchAdGroup	Paid Search Ad Group	`string`
paidSearchAdvertiser	Paid Search Advertiser	`string`
paidSearchAgency	Paid Search Agency	`string`
paidSearchCampaign	Paid Search Campaign	`string`
paidSearchEngineAccount	Paid Search Engine Account	`string`
paidSearchKeyword	Paid Search Keyword	`string`
paidSearchLandingPageUrl	Paid Search Landing Page URL	`string`
paymentSource	Payment Source	`string`
placement	Placement	`string`
placementCompatibility	Placement Compatibility	`string`
placementCostStructure	Placement Cost Structure	`string`
placementExternalId	Placement External ID	`string`
placementSize	Placement Pixel Size	`string`
placementStrategy	Placement Strategy	`string`
placementTagType	Placement Tag Type	`string`
placementTotalBookedUnits	Placement Total Booked Units	`string`
platformType	Platform Type	`string`
positionInContent	Position In Content	`string`
refreshedAd	Refreshed Ad	`string`
renderingId	Rendering ID	`long`
sensitiveCategory	Sensitive Category	`string`
site	Site (CM360)	`string`
siteDirectory	Site (Site Directory)	`string`
state	State/Region	`string`
subdomain	Subdomain	`string`
verificationAudibilityComplete	Audibility At Complete	`string`
verificationAudibilityStart	Audibility At Start	`string`
verificationVideoPlayerSizeComplete	Video Player Size at Completion	`string`
verificationVideoPlayerSizeFirstQuartile	Video Player Size at First Quartile	`string`
verificationVideoPlayerSizeMidPoint	Video Player Size at Midpoint	`string`
verificationVideoPlayerSizeStart	Video Player Size at Start	`string`
verificationVideoPlayerSizeThirdQuartile	Video Player Size at Third Quartile	`string`
verificationVideoResized	Video Resized	`string`
videoContinuousPlay	Video Continuous Play	`string`

Activity Filters

API Name	Report Builder Name	Type
activity	Activity	`string`
activityGroup	Activity Group	`string`

Activity Metrics

API Name	Report Builder Name	Type
activityClickThroughConversions	Click-through Conversions	`double`
activityClickThroughRevenue	Click-through Revenue	`double`
activityViewThroughConversions	View-through Conversions	`double`
activityViewThroughRevenue	View-through Revenue	`double`
naturalSearchActions	Natural Search Actions	`double`
naturalSearchRevenue	Natural Search Revenue	`double`
naturalSearchTransactions	Natural Search Transactions	`double`
paidSearchActionConversionPercentage	Floodlight: Paid Search Action Conversion Percentage	`double`
paidSearchActions	Paid Search Actions	`double`
paidSearchAverageCostPerAction	Floodlight: Paid Search Average Cost Per Action	`double`
paidSearchAverageCostPerTransaction	Floodlight: Paid Search Average Cost Per Transaction	`double`
paidSearchAverageDfaTransactionAmount	Floodlight: Paid Search Average CM360 Transaction Amount	`double`
paidSearchRevenue	Paid Search Revenue	`double`
paidSearchSpendPerTransactionRevenue	Floodlight: Paid Search Spend Per Transaction Revenue	`double`
paidSearchTransactionConversionPercentage	Floodlight: Paid Search Transaction Conversion Percentage	`double`
paidSearchTransactionRevenuePerSpend	Floodlight: Paid Search Transaction Revenue Per Spend	`double`
paidSearchTransactions	Paid Search Transactions	`double`
totalConversions	Total Conversions	`double`
totalConversionsRevenue	Total Revenue	`double`

Custom Rich Media Filters

In the custom rich media section you can specify dimension values from the following dimension:

API Name	Report Builder Name	Type
richMediaEventTypeIdAndName	Rich Media Event	`string`

Reach Report Dimensions

API Name	Report Builder Name	Type
advertiser (required)	Advertiser	`string`
ad	Ad	`string`
adId	Ad ID	`long`
adStatus	Ad Status	`string`
adType	Ad Type	`string`
advertiserGroup	Advertiser Group	`string`
advertiserId	Advertiser ID	`long`
browserPlatform	Browser/Platform	`string`
campaign	Campaign	`string`
campaignEndDate	Campaign End Date	`string`
campaignExternalId	Campaign External ID	`string`
campaignId	Campaign ID	`long`
campaignStartDate	Campaign Start Date	`string`
city	City	`string`
connectionType	Connection Type	`string`
contentCategory	Content Category	`string`
country	Country	`string`
date	Date	`string`
dmaRegion	Designated Market Area (DMA)	`string`
floodlightConfigId	Floodlight Configuration	`long`
frequency	Frequency	`string`
hour	Hour	`string`
mobileCarrier	Mobile Carrier	`string`
month	Month	`string`
operatingSystem	Operating System	`string`
operatingSystemVersion	Operating System Version	`string`
packageRoadblock	Package/Roadblock	`string`
packageRoadblockId	Package/Roadblock ID	`long`
packageRoadblockStrategy	Package/Roadblock Strategy	`string`
packageRoadblockTotalBookedUnits	Package/Roadblock Total Booked Units	`string`
paymentSource	Payment Source	`string`
placement	Placement	`string`
placementCompatibility	Placement Compatibility	`string`
placementCostStructure	Placement Cost Structure	`string`
placementEndDate	Placement End Date	`string`
placementExternalId	Placement External ID	`string`
placementId	Placement ID	`long`
placementRate	Placement Rate	`string`
placementStartDate	Placement Start Date	`string`
placementStrategy	Placement Strategy	`string`
placementTotalBookedUnits	Placement Total Booked Units	`string`
placementTotalPlannedMediaCost	Placement Total Planned Media Cost	`string`
platformType	Platform Type	`string`
site	Site (CM360)	`string`
siteId	Site ID (CM360)	`long`
siteKeyname	Site Keyname	`string`
week	Week	`string`

Reach Report Metrics

API Name	Report Builder Name	Type
actiewViewPercentAdPlayed	Active View: % of Ad Played	`double`
activeViewAudible2SecImpressions	Active View: Audible (Unmuted) for 2 sec Impressions	`long`
activeViewAudibleAndBackgroundImpressions	Active View: Audible and Background Impressions	`long`
activeViewAudibleMeasurableImpressions	Active View: Audible Measurable Impressions	`long`
activeViewAverageViewableTimeSecond	Active View: Average Viewable Time (Seconds)	`double`
activeViewCustomMetricMeasurableImpressions	Active View: Custom Metric Measurable Impressions	`long`
activeViewCustomMetricViewableImpressions	Active View: Custom Metric Viewable Impressions	`long`
activeViewCustomMetricViewableRate	Active View: Custom Metric Viewable Rate	`double`
activeViewEligibleImpressions	Active View: Eligible Impressions	`long`
activeViewGroupmMeasurableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions	`long`
activeViewGroupmTrvMeasurableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions	`long`
activeViewGroupmTrvViewableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions	`long`
activeViewGroupmViewableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions	`long`
activeViewImpressionDistributionNotMeasurable	Active View: Impression Distribution (Not Measurable)	`double`
activeViewImpressionDistributionNotViewable	Active View: Impression Distribution (Not Viewable)	`double`
activeViewImpressionDistributionViewable	Active View: Impression Distribution (Viewable)	`double`
activeViewImpressionsAudibleAndVisibleAtCompletion	Active View: Impressions Audible and Visible at Completion	`long`
activeViewImpressionsVisible10Seconds	Active View: Impressions Visible 10 Seconds	`long`
activeViewMeasurableImpressions	Active View: Measurable Impressions	`long`
activeViewNotMeasurableImpressions	Active View: Not Measurable Impressions	`long`
activeViewNotViewableImpressions	Active View: Not Viewable Impressions	`long`
activeViewPercentAudible2Sec	Active View: % of Audible (Unmuted) for 2 sec Impressions	`double`
activeViewPercentAudible30Sec	Active View: % of Audible (Unmuted) for 30 sec Impressions	`double`
activeViewPercentAudibleAndBackground	Active View: % of Audible and Background Impressions	`double`
activeViewPercentAudibleAndVisibleAtCompletion	Active View: % Audible and Visible at Completion	`double`
activeViewPercentAudibleAndVisibleAtFirstQuartile	Active View: % Audible and Visible at First Quartile	`double`
activeViewPercentAudibleAndVisibleAtMidpoint	Active View: % Audible and Visible at Midpoint	`double`
activeViewPercentAudibleAndVisibleAtStart	Active View: % Audible and Visible at Start	`double`
activeViewPercentAudibleAndVisibleAtThirdQuartile	Active View: % Audible and Visible at Third Quartile	`double`
activeViewPercentAudibleImpressions	Active View: % Audible Impressions	`double`
activeViewPercentBackground	Active View: % In Background	`double`
activeViewPercentCompleteAudible	Active View: % of Complete Audible Impressions	`double`
activeViewPercentEverMuted	Active View: % of Ever Muted	`double`
activeViewPercentFirstQuartileAudible	Active View: % of First Quartile Audible Impressions	`double`
activeViewPercentFullscreen	Active View: % Full-Screen	`double`
activeViewPercentImpressionsAudibleAndFullyOnscreen	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate	`double`
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate	`double`
activeViewPercentImpressionsAudibleAndVisibleAtCompletion	Active View: % of Completed Impressions Audible and Visible	`double`
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartile	Active View: % of First Quartile Impressions Audible and Visible	`double`
activeViewPercentImpressionsAudibleAndVisibleAtMidpoint	Active View: % of Midpoint Impressions Audible and Visible	`double`
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartile	Active View: % of Third Quartile Impressions Audible and Visible	`double`
activeViewPercentImpressionsVisibleAtCompletion	Active View: % of Completed Impressions Visible	`double`
activeViewPercentImpressionsVisibleAtFirstQuartile	Active View: % of First Quartile Impressions Visible	`double`
activeViewPercentImpressionsVisibleAtMidpoint	Active View: % of Midpoint Impressions Visible	`double`
activeViewPercentImpressionsVisibleAtThirdQuartile	Active View: % of Third Quartile Impressions Visible	`double`
activeViewPercentMidpointAudible	Active View: % of Midpoint Audible Impressions	`double`
activeViewPercentPlayTimeAudible	Active View: % Play Time Audible	`double`
activeViewPercentPlayTimeAudibleAndVisible	Active View: % Play Time Audible and Visible	`double`
activeViewPercentPlayTimeVisible	Active View: % Play Time Visible	`double`
activeViewPercentThirdQuartileAudible	Active View: % of Third Quartile Audible Impressions	`double`
activeViewPercentVisible10Seconds	Active View: % Visible 10 Seconds	`double`
activeViewPercentVisibleAtCompletion	Active View: % Visible at Completion	`double`
activeViewPercentVisibleAtFirstQuartile	Active View: % Visible at First Quartile	`double`
activeViewPercentVisibleAtMidpoint	Active View: % Visible at Midpoint	`double`
activeViewPercentVisibleAtStart	Active View: % Visible at Start	`double`
activeViewPercentVisibleAtThirdQuartile	Active View: % Visible at Third Quartile	`double`
activeViewPercentageMeasurableImpressions	Active View: % Measurable Impressions	`double`
activeViewPercentageViewableImpressions	Active View: % Viewable Impressions	`double`
activeViewViewableImpressionCookieReach	Active View: Viewable Impression Cookie Reach	`long`
activeViewViewableImpressions	Active View: Viewable Impressions	`long`
activityClickThroughConversions	Click-through Conversions	`double`
activityClickThroughRevenue	Click-through Revenue	`double`
activityDeliveryStatus	Activity Delivery Status	`double`
activityPerClick	Activity Per Click	`double`
activityPerThousandImpressions	Activity Per Thousand Impressions	`double`
activityViewThroughConversions	View-through Conversions	`double`
activityViewThroughRevenue	View-through Revenue	`double`
beginToRenderEligibleImpressions	Begin to Render Eligible Impressions	`long`
beginToRenderImpressions	Begin to Render Impressions	`long`
billableEventsCm3	CM360 Billable Events	`long`
bookedActivities	Booked Activities	`double`
bookedClicks	Booked Clicks	`double`
bookedImpressions	Booked Impressions	`double`
bookedViewableImpressions	Booked Viewable Impressions	`double`
clickDeliveryStatus	Click Delivery Status	`double`
clickRate	Click Rate	`double`
clicks	Clicks	`string`
cookieReachAverageImpressionFrequency	Cookie Reach: Average Impression Frequency	`double`
cookieReachClickReach	Cookie Reach: Click Reach	`long`
cookieReachImpressionReach	Cookie Reach: Impression Reach	`long`
cookieReachIncrementalClickReach	Cookie Reach: Incremental Click Reach	`long`
cookieReachIncrementalImpressionReach	Cookie Reach: Incremental Impression Reach	`long`
cookieReachIncrementalTotalReach	Cookie Reach: Incremental Total Reach	`long`
cookieReachTotalReach	Cookie Reach: Total Reach	`long`
cookieUnconsentedClicks	Cookie Unconsented Clicks	`long`
cookieUnconsentedImpressions	Cookie Unconsented Impressions	`long`
costPerActivity	Cost Per Activity	`double`
costPerClick	Cost Per Click	`double`
costPerRevenue	Cost Per Revenue	`double`
downloadedImpressions	Downloaded Impressions	`long`
dv360Cost	DV360 Cost (Account Currency)	`double`
dv360CostUsd	DV360 Cost USD	`double`
effectiveCpm	Effective CPM	`double`
impressionDeliveryStatus	Impression Delivery Status	`double`
impressions	Impressions	`string`
impressionsCoviewed	Impressions (Co-Viewed)	`string`
mediaCost	Media Cost	`double`
naturalSearchActions	Natural Search Actions	`double`
naturalSearchClicks	Natural Search Clicks	`long`
naturalSearchRevenue	Natural Search Revenue	`double`
naturalSearchTransactions	Natural Search Transactions	`double`
paidSearchActionConversionPercentage	Floodlight: Paid Search Action Conversion Percentage	`double`
paidSearchActions	Paid Search Actions	`double`
paidSearchAverageCostPerAction	Floodlight: Paid Search Average Cost Per Action	`double`
paidSearchAverageCostPerTransaction	Floodlight: Paid Search Average Cost Per Transaction	`double`
paidSearchAverageDfaTransactionAmount	Floodlight: Paid Search Average CM360 Transaction Amount	`double`
paidSearchClickRate	Paid Search Click Rate	`double`
paidSearchClicks	Paid Search Clicks	`long`
paidSearchCost	Paid Search Cost	`double`
paidSearchImpressions	Paid Search Impressions	`long`
paidSearchRevenue	Paid Search Revenue	`double`
paidSearchSpendPerTransactionRevenue	Floodlight: Paid Search Spend Per Transaction Revenue	`double`
paidSearchTransactionConversionPercentage	Floodlight: Paid Search Transaction Conversion Percentage	`double`
paidSearchTransactionRevenuePerSpend	Floodlight: Paid Search Transaction Revenue Per Spend	`double`
paidSearchTransactions	Paid Search Transactions	`double`
paidSearchVisits	Paid Search Visits	`long`
plannedMediaCost	Planned Media Cost	`double`
provisionalImpressions	Provisional Impressions	`long`
revenuePerClick	Revenue Per Click	`double`
revenuePerThousandImpressions	Revenue Per Thousand Impressions	`double`
richMediaAverageDisplayTime	Average Display Time	`double`
richMediaAverageExpansionTime	Average Expansion Time	`double`
richMediaAverageFullScreenViewTime	Full-Screen Average View Time	`double`
richMediaAverageInteractionTime	Average Interaction Time	`double`
richMediaAverageVideoViewTime	Video Average View Time	`double`
richMediaBackupImages	Backup Image	`long`
richMediaClickRate	Rich Media Click Rate	`double`
richMediaClicks	Rich Media Clicks	`long`
richMediaCodeServes	Code Serves	`long`
richMediaCustomAverageTime	Average Time	`double`
richMediaCustomCounters	Counters	`long`
richMediaCustomExits	Exits	`long`
richMediaCustomTimers	Timers	`long`
richMediaDisplayTime	Total Display Time	`long`
richMediaEngagements	Rich Media Engagements	`long`
richMediaEventCounters	Event Counters	`long`
richMediaEventTimers	Event Timers	`double`
richMediaExpansionTime	Expansion Time	`long`
richMediaExpansions	Expansions	`long`
richMediaFullScreenImpressions	Full-Screen Impressions	`long`
richMediaFullScreenVideoCompletes	Full-Screen Video Completions	`long`
richMediaFullScreenVideoPlays	Full-Screen Video Plays	`long`
richMediaHtml5Impressions	HTML5 Impressions	`long`
richMediaImpressions	Rich Media Impressions	`long`
richMediaInteractionRate	Interaction Rate	`double`
richMediaInteractionTime	Total Interaction Time	`long`
richMediaInteractions	Total Interactions	`long`
richMediaInteractiveImpressions	Interactive Impressions	`long`
richMediaManualCloses	Manual Closes	`long`
richMediaScrolls	Rich Media Scrolls	`long`
richMediaTrueViewViews	TrueView Views	`long`
richMediaVideoCompanionClicks	Video Companion Clicks	`long`
richMediaVideoCompletions	Video Completions	`long`
richMediaVideoFirstQuartileCompletes	Video First Quartile Completions	`long`
richMediaVideoFullScreens	Video Full-Screen	`long`
richMediaVideoInteractionRate	Video Interaction Rate	`double`
richMediaVideoInteractions	Video Interactions	`long`
richMediaVideoMidpoints	Video Midpoints	`long`
richMediaVideoMutes	Video Mutes	`long`
richMediaVideoPauses	Video Pauses	`long`
richMediaVideoPlays	Video Plays	`long`
richMediaVideoProgressEvents	Video Progress Events	`long`
richMediaVideoReplays	Video Replays	`long`
richMediaVideoSkips	Video Skips	`long`
richMediaVideoStops	Video Stops	`long`
richMediaVideoThirdQuartileCompletes	Video Third Quartile Completions	`long`
richMediaVideoUnmutes	Video Unmutes	`long`
richMediaVideoViewRate	Video View Rate	`double`
richMediaVideoViews	Video Views	`long`
roadblockImpressions	Roadblock Impressions	`long`
socialEngagementRate	Social Engagement Rate	`double`
socialFollows	Follows	`long`
socialLeadSubmissions	Twitter Leads Generated	`long`
socialLikes	Likes	`long`
socialOfferAccepts	Twitter Offers Accepted	`long`
socialOtherInteractions	Other Social Interactions	`long`
socialReplies	Replies	`long`
socialSharesExternal	Shares (External)	`long`
socialSharesInternal	Shares (Internal)	`long`
socialTotalEngagements	Total Social Engagements	`long`
totalConversions	Total Conversions	`double`
totalConversionsRevenue	Total Revenue	`double`
trackedAds	Tracked Ads	`long`
twitterAppClicks	Twitter App Install Clicks	`long`
twitterBuyNowCardClicks	Twitter Buy Now Clicks	`long`
twitterBuyNowPurchaseSuccessfuls	Twitter Buy Now Purchases	`long`
twitterUrlClicks	Twitter URL Clicks	`long`
twitterVideo50PercentInViewFor2Seconds	Twitter: Video 50% In View For 2 Seconds	`long`
twitterVideo100PercentInViewFor3Seconds	Twitter: Video 100% In View For 3 Seconds	`long`
uniqueReachAverageImpressionFrequency	Unique Reach: Average Impression Frequency	`string`
uniqueReachAverageImpressionFrequencyCoviewed	Unique Reach: Average Impression Frequency (Co-Viewed)	`string`
uniqueReachAverageViewableImpressionFrequency	Unique Reach: Average Viewable Impression Frequency	`string`
uniqueReachClickReach	Unique Reach: Click Reach	`string`
uniqueReachDuplicateClickReach	Unique Reach: Duplicate Click Reach	`string`
uniqueReachDuplicateClickReachPercent	Unique Reach: Duplicate Click Reach Percent	`string`
uniqueReachDuplicateImpressionReach	Unique Reach: Duplicate Impression Reach	`string`
uniqueReachDuplicateImpressionReachPercent	Unique Reach: Duplicate Impression Reach Percent	`string`
uniqueReachDuplicateTotalReach	Unique Reach: Duplicate Total Reach	`string`
uniqueReachDuplicateTotalReachPercent	Unique Reach: Duplicate Total Reach Percent	`string`
uniqueReachDuplicateViewableImpressionReach	Unique Reach: Duplicate Viewable Impression Reach	`string`
uniqueReachDuplicateViewableImpressionReachPercent	Unique Reach: Duplicate Viewable Impression Reach Percent	`string`
uniqueReachExclusiveClickReach	Unique Reach: Exclusive Click Reach	`string`
uniqueReachExclusiveClickReachPercent	Unique Reach: Exclusive Click Reach Percent	`string`
uniqueReachExclusiveImpressionReach	Unique Reach: Exclusive Impression Reach	`string`
uniqueReachExclusiveImpressionReachPercent	Unique Reach: Exclusive Impression Reach Percent	`string`
uniqueReachExclusiveTotalReach	Unique Reach: Exclusive Total Reach	`string`
uniqueReachExclusiveTotalReachPercent	Unique Reach: Exclusive Total Reach Percent	`string`
uniqueReachExclusiveViewableImpressionReach	Unique Reach: Exclusive Viewable Impression Reach	`string`
uniqueReachExclusiveViewableImpressionReachPercent	Unique Reach: Exclusive Viewable Impression Reach Percent	`string`
uniqueReachImpressionReach	Unique Reach: Impression Reach	`string`
uniqueReachImpressionReachCoviewed	Unique Reach: Impression Reach (Co-Viewed)	`string`
uniqueReachIncrementalClickReach	Unique Reach: Incremental Click Reach	`string`
uniqueReachIncrementalImpressionReach	Unique Reach: Incremental Impression Reach	`string`
uniqueReachIncrementalTotalReach	Unique Reach: Incremental Total Reach	`string`
uniqueReachIncrementalViewableImpressionReach	Unique Reach: Incremental Viewable Impression Reach	`string`
uniqueReachTotalReach	Unique Reach: Total Reach	`string`
uniqueReachTotalReachCoviewed	Unique Reach: Total Reach (Co-Viewed)	`string`
uniqueReachViewableImpressionReach	Unique Reach: Viewable Impression Reach	`string`
verificationBlockedImpressions	Blocked Impressions	`long`
verificationBlockedPercentage	Blocked Percentage	`double`
verificationClassifiedImpressions	Classified Impressions	`long`
verificationMeasurableImpressionsForAudio	Measurable Impressions For Audio	`long`
verificationMeasurableImpressionsForVideoPlayerLocation	Measurable Impressions For Video Player Location	`long`
verificationMeasurableImpressionsForVideoPlayerSize	Measurable Impressions For Video Player Size	`long`
verificationPercentageMeasurableImpressionsForAudio	Percentage Of Measurable Impressions For Audio	`double`
verificationPercentageMeasurableImpressionsForVideoPlayerLocation	Percentage Of Measurable Impressions For Video Player Location	`double`
verificationPercentageMeasurableImpressionsForVideoPlayerSize	Percentage Of Measurable Impressions For Video Player Size	`double`
verificationPublisherProblems	Publisher Problems	`long`
verificationReportingProblems	Reporting Problems	`long`
verificationSensitiveCategoryImpressions	Sensitive Category Impressions	`long`
verificationServingProblems	Serving Problems	`long`
verificationVerifiableImpressions	Verifiable Impressions	`long`
verificationVideoMutedAtStart	Video Muted At Start	`long`
verificationVideoPlayerHdSizeImpressions	HD Video Player Size Impressions	`long`
verificationVideoPlayerLargeSizeImpressions	Large Video Player Size Impressions	`long`
verificationVideoPlayerLocationAvgPixelsFromLeft	Video Player Location Avg Pixels From Left	`long`
verificationVideoPlayerLocationAvgPixelsFromTop	Video Player Location Avg Pixels From Top	`long`
verificationVideoPlayerSizeAvgHeight	Video Player Size Avg Height	`long`
verificationVideoPlayerSizeAvgWidth	Video Player Size Avg Width	`long`
verificationVideoPlayerSmallSizeImpressions	Small Video Player Size Impressions	`long`
verificationVideoProminenceScore	Video Prominence Score	`double`
verificationWarnings	Warnings	`long`
videoCompanionClicks	Companion Clicks	`long`
videoCompanionImpressions	Companion Views	`long`

Reach by Frequency Metrics

API Name	Report Builder Name	Type
activeViewViewableImpressionCookieReach	Active View: Viewable Impression Cookie Reach	`long`
cookieReachAverageImpressionFrequency	Cookie Reach: Average Impression Frequency	`double`
cookieReachClickReach	Cookie Reach: Click Reach	`long`
cookieReachImpressionReach	Cookie Reach: Impression Reach	`long`
cookieReachIncrementalClickReach	Cookie Reach: Incremental Click Reach	`long`
cookieReachIncrementalImpressionReach	Cookie Reach: Incremental Impression Reach	`long`
cookieReachIncrementalTotalReach	Cookie Reach: Incremental Total Reach	`long`
cookieReachTotalReach	Cookie Reach: Total Reach	`long`
uniqueReachClickReach	Unique Reach: Click Reach	`string`
uniqueReachImpressionReach	Unique Reach: Impression Reach	`string`
uniqueReachImpressionReachCoviewed	Unique Reach: Impression Reach (Co-Viewed)	`string`
uniqueReachTotalReach	Unique Reach: Total Reach	`string`
uniqueReachTotalReachCoviewed	Unique Reach: Total Reach (Co-Viewed)	`string`
uniqueReachViewableImpressionReach	Unique Reach: Viewable Impression Reach	`string`

Reach Report Filters

API Name	Report Builder Name	Type
ad	Ad	`string`
adType	Ad Type	`string`
advertiser	Advertiser	`string`
browserPlatform	Browser/Platform	`string`
campaign	Campaign	`string`
city	City	`string`
connectionType	Connection Type	`string`
country	Country	`string`
dmaRegion	Designated Market Area (DMA)	`string`
frequency	Frequency	`string`
hour	Hour	`string`
mobileCarrier	Mobile Carrier	`string`
operatingSystem	Operating System	`string`
placement	Placement	`string`
platformType	Platform Type	`string`
site	Site (CM360)	`string`

Cross-media Reach Report Dimensions

API Name	Report Builder Name	Type
campaign (required)	Campaign	`string`
country (required)	Country	`string`
tvCampaign (required)	TV Campaign	`string`
advertiser	Advertiser	`string`
advertiserGroup	Advertiser Group	`string`
advertiserId	Advertiser ID	`long`
campaignEndDate	Campaign End Date	`string`
campaignExternalId	Campaign External ID	`string`
campaignId	Campaign ID	`long`
campaignStartDate	Campaign Start Date	`string`
contentCategory	Content Category	`string`
flightBookedCost	Flight Booked Cost	`string`
flightBookedRate	Flight Booked Rate	`string`
flightBookedUnits	Flight Booked Units	`string`
flightEndDate	Flight End Date	`string`
flightStartDate	Flight Start Date	`string`
floodlightConfigId	Floodlight Configuration	`long`
frequency	Frequency	`string`
packageRoadblock	Package/Roadblock	`string`
packageRoadblockId	Package/Roadblock ID	`long`
packageRoadblockStrategy	Package/Roadblock Strategy	`string`
packageRoadblockTotalBookedUnits	Package/Roadblock Total Booked Units	`string`
paymentSource	Payment Source	`string`
placement	Placement	`string`
placementCompatibility	Placement Compatibility	`string`
placementCostStructure	Placement Cost Structure	`string`
placementEndDate	Placement End Date	`string`
placementExternalId	Placement External ID	`string`
placementId	Placement ID	`long`
placementRate	Placement Rate	`string`
placementSize	Placement Pixel Size	`string`
placementStartDate	Placement Start Date	`string`
placementStrategy	Placement Strategy	`string`
placementTotalBookedUnits	Placement Total Booked Units	`string`
placementTotalPlannedMediaCost	Placement Total Planned Media Cost	`string`
site	Site (CM360)	`string`
siteDirectory	Site (Site Directory)	`string`
siteDirectoryId	Site ID (Site Directory)	`long`
siteId	Site ID (CM360)	`long`
siteKeyname	Site Keyname	`string`

Cross-media Reach Report Metrics

API Name	Report Builder Name	Type
impressionsCoviewed	Impressions (Co-Viewed)	`string`
tvCampaignAverageImpressionFrequency	Unique Reach: Average TV Campaign Impression Frequency	`string`
tvCampaignExclusiveCrossMediaReach	Unique Reach: TV Campaign Exclusive Cross Media Reach	`string`
tvCampaignImpressions	Unique Reach: TV Campaign Impressions	`string`
tvCampaignReach	Unique Reach: TV Campaign Reach	`string`
uniqueReachAddedCrossMediaImpressionReachCoviewed	Unique Reach: Added Cross Media Impression Reach (Co-Viewed)	`string`
uniqueReachAverageImpressionFrequencyCoviewed	Unique Reach: Average Impression Frequency (Co-Viewed)	`string`
uniqueReachAverageOverallCrossMediaImpressionFrequencyCoviewed	Unique Reach: Average Overall Cross Media Impression Frequency (Co-Viewed)	`string`
uniqueReachDuplicateCrossMediaImpressionReachCoviewed	Unique Reach: Duplicate Cross Media Impression Reach (Co-Viewed)	`string`
uniqueReachExclusiveCrossMediaImpressionReachCoviewed	Unique Reach: Exclusive Cross Media Impression Reach (Co-Viewed)	`string`
uniqueReachImpressionReachCoviewed	Unique Reach: Impression Reach (Co-Viewed)	`string`
uniqueReachOverallCrossMediaImpressionReachCoviewed	Unique Reach: Overall Cross Media Impression Reach (Co-Viewed)	`string`

Cross-media Reach Report Filters

API Name	Report Builder Name	Type
campaign (required)	Campaign	`string`
tvCampaignDateWindow (required)	TV Campaign Date Window	`long`
tvCampaignId (required)	TV Campaign ID	`string`
tvCampaignStartDate (required)	TV Campaign Start Date	`long`
advertiser	Advertiser	`string`
advertiserGroup	Advertiser Group	`string`
advertiserId	Advertiser ID	`long`
campaignEndDate	Campaign End Date	`string`
campaignExternalId	Campaign External ID	`string`
campaignId	Campaign ID	`long`
campaignStartDate	Campaign Start Date	`string`
contentCategory	Content Category	`string`
floodlightConfigId	Floodlight Configuration	`long`
frequency	Frequency	`string`
packageRoadblockId	Package/Roadblock ID	`long`
packageRoadblockStrategy	Package/Roadblock Strategy	`string`
packageRoadblockTotalBookedUnits	Package/Roadblock Total Booked Units	`string`
paymentSource	Payment Source	`string`
placement	Placement	`string`
placementCompatibility	Placement Compatibility	`string`
placementCostStructure	Placement Cost Structure	`string`
placementExternalId	Placement External ID	`string`
placementId	Placement ID	`long`
placementSize	Placement Pixel Size	`string`
placementStrategy	Placement Strategy	`string`
placementTotalBookedUnits	Placement Total Booked Units	`string`
platformType	Platform Type	`string`
site	Site (CM360)	`string`
siteDirectory	Site (Site Directory)	`string`
siteDirectoryId	Site ID (Site Directory)	`long`
siteId	Site ID (CM360)	`long`

Conversion Dimensions

API Name	Report Builder Name	Type
conversionId (required)	Conversion ID	`string`
activity	Activity	`string`
activityGroup	Activity Group	`string`
activityGroupId	Activity Group ID	`long`
activityId	Activity ID	`long`
activityTime	Activity Date/Time	`string`
browserPlatform	Browser/Platform	`string`
channelMix	Channel Mix	`string`
city	City	`string`
clickCount	Click Count	`long`
connectionType	Connection Type	`string`
conversionReferrer	Conversion Referrer	`string`
conversionUrl	Conversion URL	`string`
country	Country	`string`
daysSinceAttributedInteraction	Days Since Attributed Interaction	`long`
daysSinceFirstInteraction	Days Since First Interaction	`long`
dmaRegion	Designated Market Area (DMA)	`string`
floodlightAttributionType	Floodlight Attribution Type	`string`
floodlightConfigId	Floodlight Configuration	`long`
hoursSinceAttributedInteraction	Hours Since Attributed Interaction	`long`
hoursSinceFirstInteraction	Hours Since First Interaction	`long`
impressionCount	Impression Count	`long`
interactionCountClickTracker	Interaction Count: Click Tracker	`long`
interactionCountMobileStaticImage	Interaction Count: Mobile Static Image	`long`
interactionCountMobileVideo	Interaction Count: Mobile Video	`long`
interactionCountNaturalSearch	Interaction Count: Natural Search	`long`
interactionCountPaidSearch	Interaction Count: Paid Search	`long`
interactionCountStaticImage	Interaction Count: Static Image	`long`
interactionCountVideo	Interaction Count: Video	`long`
mobileCarrier	Mobile Carrier	`string`
numValue	NUM Value	`string`
operatingSystem	Operating System	`string`
operatingSystemVersion	Operating System Version	`string`
ordValue	ORD Value	`string`
pathLength	Path Length	`long`
pathType	Path Type	`string`
platformType	Platform Type	`string`
recalculatedAttributionType	Recalculated Attribution Type	`string`
state	State/Region	`string`
tranValue	TRAN Value	`string`
uValue	U Value	`string`
zipCode	ZIP/Postal Code	`string`

Per Interaction Dimensions

API Name	Report Builder Name	Type
interactionNumber (required)	Interaction Number	`long`
interactionTime (required)	Interaction Date/Time	`string`
ad	Ad	`string`
adId	Ad ID	`long`
adType	Ad Type	`string`
advertiser	Advertiser	`string`
advertiserGroup	Advertiser Group	`string`
advertiserId	Advertiser ID	`long`
asset	Asset	`string`
assetCategory	Asset Category	`string`
assetId	Asset ID	`long`
assetOrientation	Asset Orientation	`string`
audienceTargeted	Audience Targeted	`string`
campaign	Campaign	`string`
campaignEndDate	Campaign End Date	`string`
campaignId	Campaign ID	`long`
campaignStartDate	Campaign Start Date	`string`
clickThroughUrl	Click-through URL	`string`
creative	Creative	`string`
creativeGroup1	Creative Groups 1	`string`
creativeGroup2	Creative Groups 2	`string`
creativeId	Creative ID	`long`
creativeSize	Creative Pixel Size	`string`
creativeType	Creative Type	`string`
creativeVersion	Creative Version	`string`
dynamicProfile	Dynamic Profile	`string`
dynamicProfileId	Dynamic Profile Id	`long`
feed1	Dynamic Element 1	`string`
feed1ReportingDimension1	Feed 1 - Reporting dimension 1	`string`
feed1ReportingDimension2	Feed 1 - Reporting dimension 2	`string`
feed1ReportingDimension3	Feed 1 - Reporting dimension 3	`string`
feed1ReportingLabel	Feed 1 - Reporting label	`string`
feed1UniqueId	Feed 1 - Unique ID	`string`
feed2	Dynamic Element 2	`string`
feed2ReportingDimension1	Feed 2 - Reporting dimension 1	`string`
feed2ReportingDimension2	Feed 2 - Reporting dimension 2	`string`
feed2ReportingDimension3	Feed 2 - Reporting dimension 3	`string`
feed2ReportingLabel	Feed 2 - Reporting label	`string`
feed2UniqueId	Feed 2 - Unique ID	`string`
feed3	Dynamic Element 3	`string`
feed3ReportingDimension1	Feed 3 - Reporting dimension 1	`string`
feed3ReportingDimension2	Feed 3 - Reporting dimension 2	`string`
feed3ReportingDimension3	Feed 3 - Reporting dimension 3	`string`
feed3ReportingLabel	Feed 3 - Reporting label	`string`
feed3UniqueId	Feed 3 - Unique ID	`string`
feed4	Dynamic Element 4	`string`
feed4ReportingDimension1	Feed 4 - Reporting dimension 1	`string`
feed4ReportingDimension2	Feed 4 - Reporting dimension 2	`string`
feed4ReportingDimension3	Feed 4 - Reporting dimension 3	`string`
feed4ReportingLabel	Feed 4 - Reporting label	`string`
feed4UniqueId	Feed 4 - Unique ID	`string`
feed5	Dynamic Element 5	`string`
feed5ReportingDimension1	Feed 5 - Reporting dimension 1	`string`
feed5ReportingDimension2	Feed 5 - Reporting dimension 2	`string`
feed5ReportingDimension3	Feed 5 - Reporting dimension 3	`string`
feed5ReportingLabel	Feed 5 - Reporting label	`string`
feed5UniqueId	Feed 5 - Unique ID	`string`
floodlightAttributedInteraction	Floodlight Attributed Interaction	`string`
interactionChannel	Interaction Channel	`string`
interactionType	Interaction Type	`string`
naturalSearchEngineCountry	Natural Search Engine Country	`string`
naturalSearchEngineProperty	Natural Search Engine Property	`string`
naturalSearchEngineUrl	Natural Search Engine URL	`string`
naturalSearchLandingPage	Natural Search Landing Page	`string`
naturalSearchLandingPageQueryString	Natural Search Landing Page Query String	`string`
naturalSearchProcessedLandingPage	Natural Search Processed Landing Page	`string`
naturalSearchProcessedLandingPageQueryString	Natural Search Processed Landing Page Query String	`string`
naturalSearchQuery	Natural Search Query	`string`
packageRoadblock	Package/Roadblock	`string`
packageRoadblockId	Package/Roadblock ID	`long`
packageRoadblockStrategy	Package/Roadblock Strategy	`string`
paidSearchAd	Paid Search Ad	`string`
paidSearchAdGroup	Paid Search Ad Group	`string`
paidSearchAdGroupId	Paid Search Ad Group ID	`long`
paidSearchAdId	Paid Search Ad ID	`long`
paidSearchAdvertiser	Paid Search Advertiser	`string`
paidSearchAdvertiserId	Paid Search Advertiser ID	`long`
paidSearchAgency	Paid Search Agency	`string`
paidSearchAgencyId	Paid Search Agency ID	`long`
paidSearchBidStrategy	Paid Search Bid Strategy	`string`
paidSearchBidStrategyId	Paid Search Bid Strategy ID	`long`
paidSearchCampaign	Paid Search Campaign	`string`
paidSearchCampaignId	Paid Search Campaign ID	`long`
paidSearchEngineAccount	Paid Search Engine Account	`string`
paidSearchEngineAccountCategory	Paid Search Engine Account Category	`string`
paidSearchEngineAccountId	Paid Search Engine Account ID	`long`
paidSearchExternalAdGroupId	Paid Search External Ad Group ID	`long`
paidSearchExternalAdId	Paid Search External Ad ID	`long`
paidSearchExternalCampaignId	Paid Search External Campaign ID	`long`
paidSearchExternalKeywordId	Paid Search External Keyword ID	`long`
paidSearchKeyword	Paid Search Keyword	`string`
paidSearchKeywordId	Paid Search Keyword ID	`long`
paidSearchLabels	Paid Search Labels	`string`
paidSearchLandingPageUrl	Paid Search Landing Page URL	`string`
paidSearchLegacyKeywordId	Paid Search Legacy Keyword ID	`long`
paidSearchMatchType	Paid Search Match Type	`string`
paidSocialAd	Paid Social Ad	`string`
paidSocialAdGroup	Paid Social Ad Group	`string`
paidSocialAdGroupId	Paid Social Ad Group ID	`long`
paidSocialAdId	Paid Social Ad ID	`long`
paidSocialAdvertiser	Paid Social Advertiser	`string`
paidSocialAdvertiserId	Paid Social Advertiser ID	`long`
paidSocialAgency	Paid Social Agency	`string`
paidSocialAgencyId	Paid Social Agency ID	`long`
paidSocialCampaign	Paid Social Campaign	`string`
paidSocialCampaignId	Paid Social Campaign ID	`long`
paidSocialEngineAccount	Paid Social Engine Account	`string`
paidSocialEngineAccountId	Paid Social Engine Account ID	`long`
paidSocialExternalAdGroupId	Paid Social External Ad Group ID	`long`
paidSocialExternalAdId	Paid Social External Ad ID	`long`
paidSocialExternalCampaignId	Paid Social External Campaign ID	`long`
paidSocialExternalEngineAccountId	Paid Social External Engine Account ID	`long`
placement	Placement	`string`
placementEndDate	Placement End Date	`string`
placementId	Placement ID	`long`
placementSize	Placement Pixel Size	`string`
placementStartDate	Placement Start Date	`string`
recalculatedAttributedInteraction	Recalculated Attributed Interaction	`string`
renderingId	Rendering ID	`long`
richMediaVideoLength	Video Length	`string`
site	Site (CM360)	`string`
siteDirectory	Site (Site Directory)	`string`
siteDirectoryId	Site ID (Site Directory)	`long`
siteId	Site ID (CM360)	`long`
siteKeyname	Site Keyname	`string`
twitterImpressionId	Twitter Impression ID	`long`
withinFloodlightLookbackWindow	Within Floodlight Lookback Window	`string`

Path To Conversion Report Metrics

API Name	Report Builder Name	Type
totalConversions	Total Conversions	`double`
totalConversionsRevenue	Total Revenue	`double`

Path To Conversion Report Custom Floodlight Variables

API Name	Report Builder Name	Type
floodlightVariableDimension1	Custom Floodlight Variable 1	`string`
floodlightVariableDimension2	Custom Floodlight Variable 2	`string`
floodlightVariableDimension3	Custom Floodlight Variable 3	`string`
floodlightVariableDimension4	Custom Floodlight Variable 4	`string`
floodlightVariableDimension5	Custom Floodlight Variable 5	`string`
floodlightVariableDimension6	Custom Floodlight Variable 6	`string`
floodlightVariableDimension7	Custom Floodlight Variable 7	`string`
floodlightVariableDimension8	Custom Floodlight Variable 8	`string`
floodlightVariableDimension9	Custom Floodlight Variable 9	`string`
floodlightVariableDimension10	Custom Floodlight Variable 10	`string`
floodlightVariableDimension11	Custom Floodlight Variable 11	`string`
floodlightVariableDimension12	Custom Floodlight Variable 12	`string`
floodlightVariableDimension13	Custom Floodlight Variable 13	`string`
floodlightVariableDimension14	Custom Floodlight Variable 14	`string`
floodlightVariableDimension15	Custom Floodlight Variable 15	`string`
floodlightVariableDimension16	Custom Floodlight Variable 16	`string`
floodlightVariableDimension17	Custom Floodlight Variable 17	`string`
floodlightVariableDimension18	Custom Floodlight Variable 18	`string`
floodlightVariableDimension19	Custom Floodlight Variable 19	`string`
floodlightVariableDimension20	Custom Floodlight Variable 20	`string`
floodlightVariableDimension21	Custom Floodlight Variable 21	`string`
floodlightVariableDimension22	Custom Floodlight Variable 22	`string`
floodlightVariableDimension23	Custom Floodlight Variable 23	`string`
floodlightVariableDimension24	Custom Floodlight Variable 24	`string`
floodlightVariableDimension25	Custom Floodlight Variable 25	`string`
floodlightVariableDimension26	Custom Floodlight Variable 26	`string`
floodlightVariableDimension27	Custom Floodlight Variable 27	`string`
floodlightVariableDimension28	Custom Floodlight Variable 28	`string`
floodlightVariableDimension29	Custom Floodlight Variable 29	`string`
floodlightVariableDimension30	Custom Floodlight Variable 30	`string`
floodlightVariableDimension31	Custom Floodlight Variable 31	`string`
floodlightVariableDimension32	Custom Floodlight Variable 32	`string`
floodlightVariableDimension33	Custom Floodlight Variable 33	`string`
floodlightVariableDimension34	Custom Floodlight Variable 34	`string`
floodlightVariableDimension35	Custom Floodlight Variable 35	`string`
floodlightVariableDimension36	Custom Floodlight Variable 36	`string`
floodlightVariableDimension37	Custom Floodlight Variable 37	`string`
floodlightVariableDimension38	Custom Floodlight Variable 38	`string`
floodlightVariableDimension39	Custom Floodlight Variable 39	`string`
floodlightVariableDimension40	Custom Floodlight Variable 40	`string`
floodlightVariableDimension41	Custom Floodlight Variable 41	`string`
floodlightVariableDimension42	Custom Floodlight Variable 42	`string`
floodlightVariableDimension43	Custom Floodlight Variable 43	`string`
floodlightVariableDimension44	Custom Floodlight Variable 44	`string`
floodlightVariableDimension45	Custom Floodlight Variable 45	`string`
floodlightVariableDimension46	Custom Floodlight Variable 46	`string`
floodlightVariableDimension47	Custom Floodlight Variable 47	`string`
floodlightVariableDimension48	Custom Floodlight Variable 48	`string`
floodlightVariableDimension49	Custom Floodlight Variable 49	`string`
floodlightVariableDimension50	Custom Floodlight Variable 50	`string`
floodlightVariableDimension51	Custom Floodlight Variable 51	`string`
floodlightVariableDimension52	Custom Floodlight Variable 52	`string`
floodlightVariableDimension53	Custom Floodlight Variable 53	`string`
floodlightVariableDimension54	Custom Floodlight Variable 54	`string`
floodlightVariableDimension55	Custom Floodlight Variable 55	`string`
floodlightVariableDimension56	Custom Floodlight Variable 56	`string`
floodlightVariableDimension57	Custom Floodlight Variable 57	`string`
floodlightVariableDimension58	Custom Floodlight Variable 58	`string`
floodlightVariableDimension59	Custom Floodlight Variable 59	`string`
floodlightVariableDimension60	Custom Floodlight Variable 60	`string`
floodlightVariableDimension61	Custom Floodlight Variable 61	`string`
floodlightVariableDimension62	Custom Floodlight Variable 62	`string`
floodlightVariableDimension63	Custom Floodlight Variable 63	`string`
floodlightVariableDimension64	Custom Floodlight Variable 64	`string`
floodlightVariableDimension65	Custom Floodlight Variable 65	`string`
floodlightVariableDimension66	Custom Floodlight Variable 66	`string`
floodlightVariableDimension67	Custom Floodlight Variable 67	`string`
floodlightVariableDimension68	Custom Floodlight Variable 68	`string`
floodlightVariableDimension69	Custom Floodlight Variable 69	`string`
floodlightVariableDimension70	Custom Floodlight Variable 70	`string`
floodlightVariableDimension71	Custom Floodlight Variable 71	`string`
floodlightVariableDimension72	Custom Floodlight Variable 72	`string`
floodlightVariableDimension73	Custom Floodlight Variable 73	`string`
floodlightVariableDimension74	Custom Floodlight Variable 74	`string`
floodlightVariableDimension75	Custom Floodlight Variable 75	`string`
floodlightVariableDimension76	Custom Floodlight Variable 76	`string`
floodlightVariableDimension77	Custom Floodlight Variable 77	`string`
floodlightVariableDimension78	Custom Floodlight Variable 78	`string`
floodlightVariableDimension79	Custom Floodlight Variable 79	`string`
floodlightVariableDimension80	Custom Floodlight Variable 80	`string`
floodlightVariableDimension81	Custom Floodlight Variable 81	`string`
floodlightVariableDimension82	Custom Floodlight Variable 82	`string`
floodlightVariableDimension83	Custom Floodlight Variable 83	`string`
floodlightVariableDimension84	Custom Floodlight Variable 84	`string`
floodlightVariableDimension85	Custom Floodlight Variable 85	`string`
floodlightVariableDimension86	Custom Floodlight Variable 86	`string`
floodlightVariableDimension87	Custom Floodlight Variable 87	`string`
floodlightVariableDimension88	Custom Floodlight Variable 88	`string`
floodlightVariableDimension89	Custom Floodlight Variable 89	`string`
floodlightVariableDimension90	Custom Floodlight Variable 90	`string`
floodlightVariableDimension91	Custom Floodlight Variable 91	`string`
floodlightVariableDimension92	Custom Floodlight Variable 92	`string`
floodlightVariableDimension93	Custom Floodlight Variable 93	`string`
floodlightVariableDimension94	Custom Floodlight Variable 94	`string`
floodlightVariableDimension95	Custom Floodlight Variable 95	`string`
floodlightVariableDimension96	Custom Floodlight Variable 96	`string`
floodlightVariableDimension97	Custom Floodlight Variable 97	`string`
floodlightVariableDimension98	Custom Floodlight Variable 98	`string`
floodlightVariableDimension99	Custom Floodlight Variable 99	`string`
floodlightVariableDimension100	Custom Floodlight Variable 100	`string`

Floodlight Report Dimensions

API Name	Report Builder Name	Type
activity	Activity	`string`
activityGroup	Activity Group	`string`
activityGroupId	Activity Group ID	`long`
activityId	Activity ID	`long`
activityTime	Activity Date/Time	`string`
ad	Ad	`string`
adId	Ad ID	`long`
adType	Ad Type	`string`
advertiser	Advertiser	`string`
advertiserGroup	Advertiser Group	`string`
advertiserId	Advertiser ID	`long`
asset	Asset	`string`
assetCategory	Asset Category	`string`
assetId	Asset ID	`long`
assetOrientation	Asset Orientation	`string`
audienceTargeted	Audience Targeted	`string`
browserPlatform	Browser/Platform	`string`
campaign	Campaign	`string`
campaignEndDate	Campaign End Date	`string`
campaignId	Campaign ID	`long`
campaignStartDate	Campaign Start Date	`string`
channelMix	Channel Mix	`string`
city	City	`string`
clickCount	Click Count	`long`
clickThroughUrl	Click-through URL	`string`
connectionType	Connection Type	`string`
conversionReferrer	Conversion Referrer	`string`
conversionUrl	Conversion URL	`string`
country	Country	`string`
creative	Creative	`string`
creativeGroup1	Creative Groups 1	`string`
creativeGroup2	Creative Groups 2	`string`
creativeId	Creative ID	`long`
creativeSize	Creative Pixel Size	`string`
creativeType	Creative Type	`string`
creativeVersion	Creative Version	`string`
dataSource	Data Source	`string`
date	Date	`string`
daysSinceAttributedInteraction	Days Since Attributed Interaction	`long`
daysSinceFirstInteraction	Days Since First Interaction	`long`
dmaRegion	Designated Market Area (DMA)	`string`
dynamicProfile	Dynamic Profile	`string`
dynamicProfileId	Dynamic Profile Id	`long`
feed1	Dynamic Element 1	`string`
feed1ReportingDimension1	Feed 1 - Reporting dimension 1	`string`
feed1ReportingDimension2	Feed 1 - Reporting dimension 2	`string`
feed1ReportingDimension3	Feed 1 - Reporting dimension 3	`string`
feed1ReportingLabel	Feed 1 - Reporting label	`string`
feed1UniqueId	Feed 1 - Unique ID	`string`
feed2	Dynamic Element 2	`string`
feed2ReportingDimension1	Feed 2 - Reporting dimension 1	`string`
feed2ReportingDimension2	Feed 2 - Reporting dimension 2	`string`
feed2ReportingDimension3	Feed 2 - Reporting dimension 3	`string`
feed2ReportingLabel	Feed 2 - Reporting label	`string`
feed2UniqueId	Feed 2 - Unique ID	`string`
feed3	Dynamic Element 3	`string`
feed3ReportingDimension1	Feed 3 - Reporting dimension 1	`string`
feed3ReportingDimension2	Feed 3 - Reporting dimension 2	`string`
feed3ReportingDimension3	Feed 3 - Reporting dimension 3	`string`
feed3ReportingLabel	Feed 3 - Reporting label	`string`
feed3UniqueId	Feed 3 - Unique ID	`string`
feed4	Dynamic Element 4	`string`
feed4ReportingDimension1	Feed 4 - Reporting dimension 1	`string`
feed4ReportingDimension2	Feed 4 - Reporting dimension 2	`string`
feed4ReportingDimension3	Feed 4 - Reporting dimension 3	`string`
feed4ReportingLabel	Feed 4 - Reporting label	`string`
feed4UniqueId	Feed 4 - Unique ID	`string`
feed5	Dynamic Element 5	`string`
feed5ReportingDimension1	Feed 5 - Reporting dimension 1	`string`
feed5ReportingDimension2	Feed 5 - Reporting dimension 2	`string`
feed5ReportingDimension3	Feed 5 - Reporting dimension 3	`string`
feed5ReportingLabel	Feed 5 - Reporting label	`string`
feed5UniqueId	Feed 5 - Unique ID	`string`
floodlightAttributionType	Floodlight Attribution Type	`string`
floodlightConfigId	Floodlight Configuration	`long`
floodlightVariableDimension1	Custom Floodlight Variable 1	`string`
floodlightVariableDimension2	Custom Floodlight Variable 2	`string`
floodlightVariableDimension3	Custom Floodlight Variable 3	`string`
floodlightVariableDimension4	Custom Floodlight Variable 4	`string`
floodlightVariableDimension5	Custom Floodlight Variable 5	`string`
floodlightVariableDimension6	Custom Floodlight Variable 6	`string`
floodlightVariableDimension7	Custom Floodlight Variable 7	`string`
floodlightVariableDimension8	Custom Floodlight Variable 8	`string`
floodlightVariableDimension9	Custom Floodlight Variable 9	`string`
floodlightVariableDimension10	Custom Floodlight Variable 10	`string`
floodlightVariableDimension11	Custom Floodlight Variable 11	`string`
floodlightVariableDimension12	Custom Floodlight Variable 12	`string`
floodlightVariableDimension13	Custom Floodlight Variable 13	`string`
floodlightVariableDimension14	Custom Floodlight Variable 14	`string`
floodlightVariableDimension15	Custom Floodlight Variable 15	`string`
floodlightVariableDimension16	Custom Floodlight Variable 16	`string`
floodlightVariableDimension17	Custom Floodlight Variable 17	`string`
floodlightVariableDimension18	Custom Floodlight Variable 18	`string`
floodlightVariableDimension19	Custom Floodlight Variable 19	`string`
floodlightVariableDimension20	Custom Floodlight Variable 20	`string`
floodlightVariableDimension21	Custom Floodlight Variable 21	`string`
floodlightVariableDimension22	Custom Floodlight Variable 22	`string`
floodlightVariableDimension23	Custom Floodlight Variable 23	`string`
floodlightVariableDimension24	Custom Floodlight Variable 24	`string`
floodlightVariableDimension25	Custom Floodlight Variable 25	`string`
floodlightVariableDimension26	Custom Floodlight Variable 26	`string`
floodlightVariableDimension27	Custom Floodlight Variable 27	`string`
floodlightVariableDimension28	Custom Floodlight Variable 28	`string`
floodlightVariableDimension29	Custom Floodlight Variable 29	`string`
floodlightVariableDimension30	Custom Floodlight Variable 30	`string`
floodlightVariableDimension31	Custom Floodlight Variable 31	`string`
floodlightVariableDimension32	Custom Floodlight Variable 32	`string`
floodlightVariableDimension33	Custom Floodlight Variable 33	`string`
floodlightVariableDimension34	Custom Floodlight Variable 34	`string`
floodlightVariableDimension35	Custom Floodlight Variable 35	`string`
floodlightVariableDimension36	Custom Floodlight Variable 36	`string`
floodlightVariableDimension37	Custom Floodlight Variable 37	`string`
floodlightVariableDimension38	Custom Floodlight Variable 38	`string`
floodlightVariableDimension39	Custom Floodlight Variable 39	`string`
floodlightVariableDimension40	Custom Floodlight Variable 40	`string`
floodlightVariableDimension41	Custom Floodlight Variable 41	`string`
floodlightVariableDimension42	Custom Floodlight Variable 42	`string`
floodlightVariableDimension43	Custom Floodlight Variable 43	`string`
floodlightVariableDimension44	Custom Floodlight Variable 44	`string`
floodlightVariableDimension45	Custom Floodlight Variable 45	`string`
floodlightVariableDimension46	Custom Floodlight Variable 46	`string`
floodlightVariableDimension47	Custom Floodlight Variable 47	`string`
floodlightVariableDimension48	Custom Floodlight Variable 48	`string`
floodlightVariableDimension49	Custom Floodlight Variable 49	`string`
floodlightVariableDimension50	Custom Floodlight Variable 50	`string`
floodlightVariableDimension51	Custom Floodlight Variable 51	`string`
floodlightVariableDimension52	Custom Floodlight Variable 52	`string`
floodlightVariableDimension53	Custom Floodlight Variable 53	`string`
floodlightVariableDimension54	Custom Floodlight Variable 54	`string`
floodlightVariableDimension55	Custom Floodlight Variable 55	`string`
floodlightVariableDimension56	Custom Floodlight Variable 56	`string`
floodlightVariableDimension57	Custom Floodlight Variable 57	`string`
floodlightVariableDimension58	Custom Floodlight Variable 58	`string`
floodlightVariableDimension59	Custom Floodlight Variable 59	`string`
floodlightVariableDimension60	Custom Floodlight Variable 60	`string`
floodlightVariableDimension61	Custom Floodlight Variable 61	`string`
floodlightVariableDimension62	Custom Floodlight Variable 62	`string`
floodlightVariableDimension63	Custom Floodlight Variable 63	`string`
floodlightVariableDimension64	Custom Floodlight Variable 64	`string`
floodlightVariableDimension65	Custom Floodlight Variable 65	`string`
floodlightVariableDimension66	Custom Floodlight Variable 66	`string`
floodlightVariableDimension67	Custom Floodlight Variable 67	`string`
floodlightVariableDimension68	Custom Floodlight Variable 68	`string`
floodlightVariableDimension69	Custom Floodlight Variable 69	`string`
floodlightVariableDimension70	Custom Floodlight Variable 70	`string`
floodlightVariableDimension71	Custom Floodlight Variable 71	`string`
floodlightVariableDimension72	Custom Floodlight Variable 72	`string`
floodlightVariableDimension73	Custom Floodlight Variable 73	`string`
floodlightVariableDimension74	Custom Floodlight Variable 74	`string`
floodlightVariableDimension75	Custom Floodlight Variable 75	`string`
floodlightVariableDimension76	Custom Floodlight Variable 76	`string`
floodlightVariableDimension77	Custom Floodlight Variable 77	`string`
floodlightVariableDimension78	Custom Floodlight Variable 78	`string`
floodlightVariableDimension79	Custom Floodlight Variable 79	`string`
floodlightVariableDimension80	Custom Floodlight Variable 80	`string`
floodlightVariableDimension81	Custom Floodlight Variable 81	`string`
floodlightVariableDimension82	Custom Floodlight Variable 82	`string`
floodlightVariableDimension83	Custom Floodlight Variable 83	`string`
floodlightVariableDimension84	Custom Floodlight Variable 84	`string`
floodlightVariableDimension85	Custom Floodlight Variable 85	`string`
floodlightVariableDimension86	Custom Floodlight Variable 86	`string`
floodlightVariableDimension87	Custom Floodlight Variable 87	`string`
floodlightVariableDimension88	Custom Floodlight Variable 88	`string`
floodlightVariableDimension89	Custom Floodlight Variable 89	`string`
floodlightVariableDimension90	Custom Floodlight Variable 90	`string`
floodlightVariableDimension91	Custom Floodlight Variable 91	`string`
floodlightVariableDimension92	Custom Floodlight Variable 92	`string`
floodlightVariableDimension93	Custom Floodlight Variable 93	`string`
floodlightVariableDimension94	Custom Floodlight Variable 94	`string`
floodlightVariableDimension95	Custom Floodlight Variable 95	`string`
floodlightVariableDimension96	Custom Floodlight Variable 96	`string`
floodlightVariableDimension97	Custom Floodlight Variable 97	`string`
floodlightVariableDimension98	Custom Floodlight Variable 98	`string`
floodlightVariableDimension99	Custom Floodlight Variable 99	`string`
floodlightVariableDimension100	Custom Floodlight Variable 100	`string`
hour	Hour	`string`
hoursSinceAttributedInteraction	Hours Since Attributed Interaction	`long`
hoursSinceFirstInteraction	Hours Since First Interaction	`long`
impressionCount	Impression Count	`long`
interactionChannel	Interaction Channel	`string`
interactionCountClickTracker	Interaction Count: Click Tracker	`long`
interactionCountMobileStaticImage	Interaction Count: Mobile Static Image	`long`
interactionCountMobileVideo	Interaction Count: Mobile Video	`long`
interactionCountNaturalSearch	Interaction Count: Natural Search	`long`
interactionCountPaidSearch	Interaction Count: Paid Search	`long`
interactionCountStaticImage	Interaction Count: Static Image	`long`
interactionCountVideo	Interaction Count: Video	`long`
interactionType	Interaction Type	`string`
mobileCarrier	Mobile Carrier	`string`
month	Month	`string`
naturalSearchEngineCountry	Natural Search Engine Country	`string`
naturalSearchEngineProperty	Natural Search Engine Property	`string`
naturalSearchEngineUrl	Natural Search Engine URL	`string`
naturalSearchLandingPage	Natural Search Landing Page	`string`
naturalSearchLandingPageQueryString	Natural Search Landing Page Query String	`string`
naturalSearchProcessedLandingPage	Natural Search Processed Landing Page	`string`
naturalSearchProcessedLandingPageQueryString	Natural Search Processed Landing Page Query String	`string`
naturalSearchQuery	Natural Search Query	`string`
numValue	NUM Value	`string`
operatingSystem	Operating System	`string`
operatingSystemVersion	Operating System Version	`string`
ordValue	ORD Value	`string`
packageRoadblock	Package/Roadblock	`string`
packageRoadblockId	Package/Roadblock ID	`long`
packageRoadblockStrategy	Package/Roadblock Strategy	`string`
paidSearchAd	Paid Search Ad	`string`
paidSearchAdGroup	Paid Search Ad Group	`string`
paidSearchAdGroupId	Paid Search Ad Group ID	`long`
paidSearchAdId	Paid Search Ad ID	`long`
paidSearchAdvertiser	Paid Search Advertiser	`string`
paidSearchAdvertiserId	Paid Search Advertiser ID	`long`
paidSearchAgency	Paid Search Agency	`string`
paidSearchAgencyId	Paid Search Agency ID	`long`
paidSearchBidStrategy	Paid Search Bid Strategy	`string`
paidSearchBidStrategyId	Paid Search Bid Strategy ID	`long`
paidSearchCampaign	Paid Search Campaign	`string`
paidSearchCampaignId	Paid Search Campaign ID	`long`
paidSearchEngineAccount	Paid Search Engine Account	`string`
paidSearchEngineAccountCategory	Paid Search Engine Account Category	`string`
paidSearchEngineAccountId	Paid Search Engine Account ID	`long`
paidSearchExternalAdGroupId	Paid Search External Ad Group ID	`long`
paidSearchExternalAdId	Paid Search External Ad ID	`long`
paidSearchExternalCampaignId	Paid Search External Campaign ID	`long`
paidSearchExternalKeywordId	Paid Search External Keyword ID	`long`
paidSearchKeyword	Paid Search Keyword	`string`
paidSearchKeywordId	Paid Search Keyword ID	`long`
paidSearchLabels	Paid Search Labels	`string`
paidSearchLandingPageUrl	Paid Search Landing Page URL	`string`
paidSearchLegacyKeywordId	Paid Search Legacy Keyword ID	`long`
paidSearchMatchType	Paid Search Match Type	`string`
paidSocialAd	Paid Social Ad	`string`
paidSocialAdGroup	Paid Social Ad Group	`string`
paidSocialAdGroupId	Paid Social Ad Group ID	`long`
paidSocialAdId	Paid Social Ad ID	`long`
paidSocialAdvertiser	Paid Social Advertiser	`string`
paidSocialAdvertiserId	Paid Social Advertiser ID	`long`
paidSocialAgency	Paid Social Agency	`string`
paidSocialAgencyId	Paid Social Agency ID	`long`
paidSocialCampaign	Paid Social Campaign	`string`
paidSocialCampaignId	Paid Social Campaign ID	`long`
paidSocialEngineAccount	Paid Social Engine Account	`string`
paidSocialEngineAccountId	Paid Social Engine Account ID	`long`
paidSocialExternalAdGroupId	Paid Social External Ad Group ID	`long`
paidSocialExternalAdId	Paid Social External Ad ID	`long`
paidSocialExternalCampaignId	Paid Social External Campaign ID	`long`
paidSocialExternalEngineAccountId	Paid Social External Engine Account ID	`long`
pathLength	Path Length	`long`
pathType	Path Type	`string`
placement	Placement	`string`
placementEndDate	Placement End Date	`string`
placementId	Placement ID	`long`
placementSize	Placement Pixel Size	`string`
placementStartDate	Placement Start Date	`string`
platformType	Platform Type	`string`
renderingId	Rendering ID	`long`
richMediaVideoLength	Video Length	`string`
site	Site (CM360)	`string`
siteDirectory	Site (Site Directory)	`string`
siteDirectoryId	Site ID (Site Directory)	`long`
siteId	Site ID (CM360)	`long`
siteKeyname	Site Keyname	`string`
state	State/Region	`string`
tranValue	TRAN Value	`string`
uValue	U Value	`string`
week	Week	`string`
zipCode	ZIP/Postal Code	`string`

Floodlight Report Metrics

API Name	Report Builder Name	Type
activityClickThroughConversions	Click-through Conversions	`double`
activityClickThroughRevenue	Click-through Revenue	`double`
activityViewThroughConversions	View-through Conversions	`double`
activityViewThroughRevenue	View-through Revenue	`double`
cookieConsentedFloodlightImpressions	Cookie Consented Floodlight Impressions	`long`
cookieUnconsentedFloodlightImpressions	Cookie Unconsented Floodlight Impressions	`long`
duplicateFloodlightImpressions	Duplicate Consented Floodlight Impressions	`long`
floodlightImpressions	Floodlight Impressions	`long`
floodlightVariableMetric1	Custom Floodlight Variable 1	`double`
floodlightVariableMetric2	Custom Floodlight Variable 2	`double`
floodlightVariableMetric3	Custom Floodlight Variable 3	`double`
floodlightVariableMetric4	Custom Floodlight Variable 4	`double`
floodlightVariableMetric5	Custom Floodlight Variable 5	`double`
floodlightVariableMetric6	Custom Floodlight Variable 6	`double`
floodlightVariableMetric7	Custom Floodlight Variable 7	`double`
floodlightVariableMetric8	Custom Floodlight Variable 8	`double`
floodlightVariableMetric9	Custom Floodlight Variable 9	`double`
floodlightVariableMetric10	Custom Floodlight Variable 10	`double`
floodlightVariableMetric11	Custom Floodlight Variable 11	`double`
floodlightVariableMetric12	Custom Floodlight Variable 12	`double`
floodlightVariableMetric13	Custom Floodlight Variable 13	`double`
floodlightVariableMetric14	Custom Floodlight Variable 14	`double`
floodlightVariableMetric15	Custom Floodlight Variable 15	`double`
floodlightVariableMetric16	Custom Floodlight Variable 16	`double`
floodlightVariableMetric17	Custom Floodlight Variable 17	`double`
floodlightVariableMetric18	Custom Floodlight Variable 18	`double`
floodlightVariableMetric19	Custom Floodlight Variable 19	`double`
floodlightVariableMetric20	Custom Floodlight Variable 20	`double`
floodlightVariableMetric21	Custom Floodlight Variable 21	`double`
floodlightVariableMetric22	Custom Floodlight Variable 22	`double`
floodlightVariableMetric23	Custom Floodlight Variable 23	`double`
floodlightVariableMetric24	Custom Floodlight Variable 24	`double`
floodlightVariableMetric25	Custom Floodlight Variable 25	`double`
floodlightVariableMetric26	Custom Floodlight Variable 26	`double`
floodlightVariableMetric27	Custom Floodlight Variable 27	`double`
floodlightVariableMetric28	Custom Floodlight Variable 28	`double`
floodlightVariableMetric29	Custom Floodlight Variable 29	`double`
floodlightVariableMetric30	Custom Floodlight Variable 30	`double`
floodlightVariableMetric31	Custom Floodlight Variable 31	`double`
floodlightVariableMetric32	Custom Floodlight Variable 32	`double`
floodlightVariableMetric33	Custom Floodlight Variable 33	`double`
floodlightVariableMetric34	Custom Floodlight Variable 34	`double`
floodlightVariableMetric35	Custom Floodlight Variable 35	`double`
floodlightVariableMetric36	Custom Floodlight Variable 36	`double`
floodlightVariableMetric37	Custom Floodlight Variable 37	`double`
floodlightVariableMetric38	Custom Floodlight Variable 38	`double`
floodlightVariableMetric39	Custom Floodlight Variable 39	`double`
floodlightVariableMetric40	Custom Floodlight Variable 40	`double`
floodlightVariableMetric41	Custom Floodlight Variable 41	`double`
floodlightVariableMetric42	Custom Floodlight Variable 42	`double`
floodlightVariableMetric43	Custom Floodlight Variable 43	`double`
floodlightVariableMetric44	Custom Floodlight Variable 44	`double`
floodlightVariableMetric45	Custom Floodlight Variable 45	`double`
floodlightVariableMetric46	Custom Floodlight Variable 46	`double`
floodlightVariableMetric47	Custom Floodlight Variable 47	`double`
floodlightVariableMetric48	Custom Floodlight Variable 48	`double`
floodlightVariableMetric49	Custom Floodlight Variable 49	`double`
floodlightVariableMetric50	Custom Floodlight Variable 50	`double`
floodlightVariableMetric51	Custom Floodlight Variable 51	`double`
floodlightVariableMetric52	Custom Floodlight Variable 52	`double`
floodlightVariableMetric53	Custom Floodlight Variable 53	`double`
floodlightVariableMetric54	Custom Floodlight Variable 54	`double`
floodlightVariableMetric55	Custom Floodlight Variable 55	`double`
floodlightVariableMetric56	Custom Floodlight Variable 56	`double`
floodlightVariableMetric57	Custom Floodlight Variable 57	`double`
floodlightVariableMetric58	Custom Floodlight Variable 58	`double`
floodlightVariableMetric59	Custom Floodlight Variable 59	`double`
floodlightVariableMetric60	Custom Floodlight Variable 60	`double`
floodlightVariableMetric61	Custom Floodlight Variable 61	`double`
floodlightVariableMetric62	Custom Floodlight Variable 62	`double`
floodlightVariableMetric63	Custom Floodlight Variable 63	`double`
floodlightVariableMetric64	Custom Floodlight Variable 64	`double`
floodlightVariableMetric65	Custom Floodlight Variable 65	`double`
floodlightVariableMetric66	Custom Floodlight Variable 66	`double`
floodlightVariableMetric67	Custom Floodlight Variable 67	`double`
floodlightVariableMetric68	Custom Floodlight Variable 68	`double`
floodlightVariableMetric69	Custom Floodlight Variable 69	`double`
floodlightVariableMetric70	Custom Floodlight Variable 70	`double`
floodlightVariableMetric71	Custom Floodlight Variable 71	`double`
floodlightVariableMetric72	Custom Floodlight Variable 72	`double`
floodlightVariableMetric73	Custom Floodlight Variable 73	`double`
floodlightVariableMetric74	Custom Floodlight Variable 74	`double`
floodlightVariableMetric75	Custom Floodlight Variable 75	`double`
floodlightVariableMetric76	Custom Floodlight Variable 76	`double`
floodlightVariableMetric77	Custom Floodlight Variable 77	`double`
floodlightVariableMetric78	Custom Floodlight Variable 78	`double`
floodlightVariableMetric79	Custom Floodlight Variable 79	`double`
floodlightVariableMetric80	Custom Floodlight Variable 80	`double`
floodlightVariableMetric81	Custom Floodlight Variable 81	`double`
floodlightVariableMetric82	Custom Floodlight Variable 82	`double`
floodlightVariableMetric83	Custom Floodlight Variable 83	`double`
floodlightVariableMetric84	Custom Floodlight Variable 84	`double`
floodlightVariableMetric85	Custom Floodlight Variable 85	`double`
floodlightVariableMetric86	Custom Floodlight Variable 86	`double`
floodlightVariableMetric87	Custom Floodlight Variable 87	`double`
floodlightVariableMetric88	Custom Floodlight Variable 88	`double`
floodlightVariableMetric89	Custom Floodlight Variable 89	`double`
floodlightVariableMetric90	Custom Floodlight Variable 90	`double`
floodlightVariableMetric91	Custom Floodlight Variable 91	`double`
floodlightVariableMetric92	Custom Floodlight Variable 92	`double`
floodlightVariableMetric93	Custom Floodlight Variable 93	`double`
floodlightVariableMetric94	Custom Floodlight Variable 94	`double`
floodlightVariableMetric95	Custom Floodlight Variable 95	`double`
floodlightVariableMetric96	Custom Floodlight Variable 96	`double`
floodlightVariableMetric97	Custom Floodlight Variable 97	`double`
floodlightVariableMetric98	Custom Floodlight Variable 98	`double`
floodlightVariableMetric99	Custom Floodlight Variable 99	`double`
floodlightVariableMetric100	Custom Floodlight Variable 100	`double`
lastClickAttributedTransactionCount	Click-through Transaction Count	`double`
lastImpressionAttributedTransactionCount	View-through Transaction Count	`double`
totalConversions	Total Conversions	`double`
totalConversionsRevenue	Total Revenue	`double`
transactionCount	Transaction Count	`long`

Floodlight Report Filters

API Name	Report Builder Name	Type
activity	Activity	`string`
activityGroup	Activity Group	`string`
ad	Ad	`string`
adType	Ad Type	`string`
advertiser	Advertiser	`string`
advertiserGroup	Advertiser Group	`string`
browserPlatform	Browser/Platform	`string`
campaign	Campaign	`string`
campaignEndDate	Campaign End Date	`string`
campaignStartDate	Campaign Start Date	`string`
city	City	`string`
clickThroughUrl	Click-through URL	`string`
connectionType	Connection Type	`string`
country	Country	`string`
creative	Creative	`string`
creativeGroup1	Creative Groups 1	`string`
creativeGroup2	Creative Groups 2	`string`
creativeSize	Creative Pixel Size	`string`
creativeType	Creative Type	`string`
dmaRegion	Designated Market Area (DMA)	`string`
floodlightAttributionType	Floodlight Attribution Type	`string`
mobileCarrier	Mobile Carrier	`string`
operatingSystem	Operating System	`string`
packageRoadblockStrategy	Package/Roadblock Strategy	`string`
placement	Placement	`string`
placementSize	Placement Pixel Size	`string`
platformType	Platform Type	`string`
renderingId	Rendering ID	`long`
site	Site (CM360)	`string`
siteDirectory	Site (Site Directory)	`string`
state	State/Region	`string`

Dimensions, Metrics, and Filters Stay organized with collections Save and categorize content based on your preferences.

AI-generated Key Takeaways

Standard Report Dimensions

Standard Report Metrics

Standard Report Filters

Activity Filters

Activity Metrics

Custom Rich Media Filters

Reach Report Dimensions

Reach Report Metrics

Reach by Frequency Metrics

Reach Report Filters

Cross-media Reach Report Dimensions

Cross-media Reach Report Metrics

Cross-media Reach Report Filters

Conversion Dimensions

Per Interaction Dimensions

Path To Conversion Report Metrics

Path To Conversion Report Custom Floodlight Variables

Floodlight Report Dimensions

Floodlight Report Metrics

Floodlight Report Filters

Dimensions, Metrics, and Filters