Dimensions, Metrics, and Filters

AI-generated Key Takeaways

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• The Campaign Manager 360 API provides access to a comprehensive set of dimensions, metrics, and filters for report building.

• Standard Reports utilize various dimensions for reporting attributes and metrics for performance indicators.

• Different report types such as Reach, Cross-media Reach, Conversion, Path To Conversion, and Floodlight reports offer specific dimensions, metrics, and filters tailored to their analysis.

• Custom Floodlight Variables are available as both dimensions and metrics within Floodlight reports for tailored tracking.

The Campaign Manager 360 API supports all of the dimensions, metrics, and filters provided by the DDM Report Builder. Refer to the DCM Help Centerto learn more about these fields.

A complete list of API-supported dimensions, metrics, and filters is provided in the sections below. A mapping from API name to DDM Report Builder name and type is provided for informational purposes only. These values may vary by region and are subject to change without notice.

Standard Report Dimensions

API Name	Report Builder Name	Type
activeViewCustomMetricId	Active View: Custom Metric ID	long
activeViewCustomMetricName	Active View: Custom Metric Name	string
activity	Activity	string
activityGroup	Activity Group	string
activityGroupId	Activity Group ID	long
activityId	Activity ID	long
ad	Ad	string
adId	Ad ID	long
adStatus	Ad Status	string
adType	Ad Type	string
advertiser	Advertiser	string
advertiserGroup	Advertiser Group	string
advertiserId	Advertiser ID	long
app	App	string
appId	App ID	string
asset	Asset	string
assetCategory	Asset Category	string
assetId	Asset ID	long
assetOrientation	Asset Orientation	string
attributedEventConnectionType	Attributed Event Connection Type	string
attributedEventEnvironment	Attributed Event Environment	string
audienceTargeted	Audience Targeted	string
billingProfileId	Billing Profile ID	long
billingProfileName	Billing Profile Name	string
browserPlatform	Browser/Platform	string
campaign	Campaign	string
campaignEndDate	Campaign End Date	string
campaignExternalId	Campaign External ID	string
campaignId	Campaign ID	long
campaignStartDate	Campaign Start Date	string
city	City	string
clickThroughUrl	Click-through URL	string
cm360TechFeeCurrency	Currency	string
companionCreative	Companion Creative	string
companionCreativeId	Companion Creative ID	long
companionCreativeSize	Companion Creative Pixel Size	string
connectionType	Connection Type	string
contentCategory	Content Category	string
country	Country	string
creative	Creative	string
creativeEndDate	Creative End Date	string
creativeField1	Creative Field 1	string
creativeField2	Creative Field 2	string
creativeField3	Creative Field 3	string
creativeField4	Creative Field 4	string
creativeField5	Creative Field 5	string
creativeField6	Creative Field 6	string
creativeField7	Creative Field 7	string
creativeField8	Creative Field 8	string
creativeField9	Creative Field 9	string
creativeField10	Creative Field 10	string
creativeField11	Creative Field 11	string
creativeField12	Creative Field 12	string
creativeGroup1	Creative Groups 1	string
creativeGroup2	Creative Groups 2	string
creativeId	Creative ID	long
creativeSize	Creative Pixel Size	string
creativeStartDate	Creative Start Date	string
creativeType	Creative Type	string
creativeVersion	Creative Version	string
dataSource	Data Source	string
date	Date	string
digitalContentLabel	Digital Content Label	string
dmaRegion	Designated Market Area (DMA)	string
domain	Domain	string
dv360Advertiser	DV360 Advertiser	string
dv360AdvertiserId	DV360 Advertiser ID	long
dv360Campaign	DV360 Campaign	string
dv360CampaignId	DV360 Campaign ID	long
dv360Creative	DV360 Creative	string
dv360CreativeId	DV360 Creative ID	long
dv360InsertionOrder	DV360 Insertion Order	string
dv360InsertionOrderId	DV360 Insertion Order ID	long
dv360LineItem	DV360 Line Item	string
dv360LineItemId	DV360 Line Item ID	long
dv360Partner	DV360 Partner	string
dv360PartnerId	DV360 Partner ID	long
dv360Site	DV360 Site	string
dv360SiteId	DV360 Site ID	long
dynamicElement1Field1Value	Feed 1 - Reporting dimension 1 value	string
dynamicElement1Field2Value	Feed 1 - Reporting dimension 2 value	string
dynamicElement1Field3Value	Feed 1 - Reporting dimension 3 value	string
dynamicElement1Field4Value	Feed 1 - Reporting dimension 4 value	string
dynamicElement1Field5Value	Feed 1 - Reporting dimension 5 value	string
dynamicElement1Field6Value	Feed 1 - Reporting dimension 6 value	string
dynamicElement2Field1Value	Feed 2 - Reporting dimension 1 value	string
dynamicElement2Field2Value	Feed 2 - Reporting dimension 2 value	string
dynamicElement2Field3Value	Feed 2 - Reporting dimension 3 value	string
dynamicElement2Field4Value	Feed 2 - Reporting dimension 4 value	string
dynamicElement2Field5Value	Feed 2 - Reporting dimension 5 value	string
dynamicElement2Field6Value	Feed 2 - Reporting dimension 6 value	string
dynamicElement3Field1Value	Feed 3 - Reporting dimension 1 value	string
dynamicElement3Field2Value	Feed 3 - Reporting dimension 2 value	string
dynamicElement3Field3Value	Feed 3 - Reporting dimension 3 value	string
dynamicElement3Field4Value	Feed 3 - Reporting dimension 4 value	string
dynamicElement3Field5Value	Feed 3 - Reporting dimension 5 value	string
dynamicElement3Field6Value	Feed 3 - Reporting dimension 6 value	string
dynamicElement4Field1Value	Feed 4 - Reporting dimension 1 value	string
dynamicElement4Field2Value	Feed 4 - Reporting dimension 2 value	string
dynamicElement4Field3Value	Feed 4 - Reporting dimension 3 value	string
dynamicElement4Field4Value	Feed 4 - Reporting dimension 4 value	string
dynamicElement4Field5Value	Feed 4 - Reporting dimension 5 value	string
dynamicElement4Field6Value	Feed 4 - Reporting dimension 6 value	string
dynamicElement5Field1Value	Feed 5 - Reporting dimension 1 value	string
dynamicElement5Field2Value	Feed 5 - Reporting dimension 2 value	string
dynamicElement5Field3Value	Feed 5 - Reporting dimension 3 value	string
dynamicElement5Field4Value	Feed 5 - Reporting dimension 4 value	string
dynamicElement5Field5Value	Feed 5 - Reporting dimension 5 value	string
dynamicElement5Field6Value	Feed 5 - Reporting dimension 6 value	string
dynamicElement6Field1Value	Feed 6 - Reporting dimension 1 value	string
dynamicElement6Field2Value	Feed 6 - Reporting dimension 2 value	string
dynamicElement6Field3Value	Feed 6 - Reporting dimension 3 value	string
dynamicElement6Field4Value	Feed 6 - Reporting dimension 4 value	string
dynamicElement6Field5Value	Feed 6 - Reporting dimension 5 value	string
dynamicElement6Field6Value	Feed 6 - Reporting dimension 6 value	string
dynamicElement7Field1Value	Feed 7 - Reporting dimension 1 value	string
dynamicElement7Field2Value	Feed 7 - Reporting dimension 2 value	string
dynamicElement7Field3Value	Feed 7 - Reporting dimension 3 value	string
dynamicElement7Field4Value	Feed 7 - Reporting dimension 4 value	string
dynamicElement7Field5Value	Feed 7 - Reporting dimension 5 value	string
dynamicElement7Field6Value	Feed 7 - Reporting dimension 6 value	string
dynamicElement8Field1Value	Feed 8 - Reporting dimension 1 value	string
dynamicElement8Field2Value	Feed 8 - Reporting dimension 2 value	string
dynamicElement8Field3Value	Feed 8 - Reporting dimension 3 value	string
dynamicElement8Field4Value	Feed 8 - Reporting dimension 4 value	string
dynamicElement8Field5Value	Feed 8 - Reporting dimension 5 value	string
dynamicElement8Field6Value	Feed 8 - Reporting dimension 6 value	string
dynamicElement9Field1Value	Feed 9 - Reporting dimension 1 value	string
dynamicElement9Field2Value	Feed 9 - Reporting dimension 2 value	string
dynamicElement9Field3Value	Feed 9 - Reporting dimension 3 value	string
dynamicElement9Field4Value	Feed 9 - Reporting dimension 4 value	string
dynamicElement9Field5Value	Feed 9 - Reporting dimension 5 value	string
dynamicElement9Field6Value	Feed 9 - Reporting dimension 6 value	string
dynamicElement10Field1Value	Feed 10 - Reporting dimension 1 value	string
dynamicElement10Field2Value	Feed 10 - Reporting dimension 2 value	string
dynamicElement10Field3Value	Feed 10 - Reporting dimension 3 value	string
dynamicElement10Field4Value	Feed 10 - Reporting dimension 4 value	string
dynamicElement10Field5Value	Feed 10 - Reporting dimension 5 value	string
dynamicElement10Field6Value	Feed 10 - Reporting dimension 6 value	string
dynamicElement11Field1Value	Feed 11 - Reporting dimension 1 value	string
dynamicElement11Field2Value	Feed 11 - Reporting dimension 2 value	string
dynamicElement11Field3Value	Feed 11 - Reporting dimension 3 value	string
dynamicElement11Field4Value	Feed 11 - Reporting dimension 4 value	string
dynamicElement11Field5Value	Feed 11 - Reporting dimension 5 value	string
dynamicElement11Field6Value	Feed 11 - Reporting dimension 6 value	string
dynamicElement12Field1Value	Feed 12 - Reporting dimension 1 value	string
dynamicElement12Field2Value	Feed 12 - Reporting dimension 2 value	string
dynamicElement12Field3Value	Feed 12 - Reporting dimension 3 value	string
dynamicElement12Field4Value	Feed 12 - Reporting dimension 4 value	string
dynamicElement12Field6Value	Feed 12 - Reporting dimension 6 value	string
dynamicElement13Field1Value	Feed 13 - Reporting dimension 1 value	string
dynamicElement13Field2Value	Feed 13 - Reporting dimension 2 value	string
dynamicElement13Field4Value	Feed 13 - Reporting dimension 4 value	string
dynamicElement13Field5Value	Feed 13 - Reporting dimension 5 value	string
dynamicElement13Field6Value	Feed 13 - Reporting dimension 6 value	string
dynamicElement14Field1Value	Feed 14 - Reporting dimension 1 value	string
dynamicElement14Field2Value	Feed 14 - Reporting dimension 2 value	string
dynamicElement14Field3Value	Feed 14 - Reporting dimension 3 value	string
dynamicElement14Field4Value	Feed 14 - Reporting dimension 4 value	string
dynamicElement14Field5Value	Feed 14 - Reporting dimension 5 value	string
dynamicElement14Field6Value	Feed 14 - Reporting dimension 6 value	string
dynamicElement15Field1Value	Feed 15 - Reporting dimension 1 value	string
dynamicElement15Field2Value	Feed 15 - Reporting dimension 2 value	string
dynamicElement15Field3Value	Feed 15 - Reporting dimension 3 value	string
dynamicElement15Field4Value	Feed 15 - Reporting dimension 4 value	string
dynamicElement15Field5Value	Feed 15 - Reporting dimension 5 value	string
dynamicElement15Field6Value	Feed 15 - Reporting dimension 6 value	string
dynamicElement16Field1Value	Feed 16 - Reporting dimension 1 value	string
dynamicElement16Field2Value	Feed 16 - Reporting dimension 2 value	string
dynamicElement16Field3Value	Feed 16 - Reporting dimension 3 value	string
dynamicElement16Field4Value	Feed 16 - Reporting dimension 4 value	string
dynamicElement16Field5Value	Feed 16 - Reporting dimension 5 value	string
dynamicElement16Field6Value	Feed 16 - Reporting dimension 6 value	string
dynamicElement17Field1Value	Feed 17 - Reporting dimension 1 value	string
dynamicElement17Field2Value	Feed 17 - Reporting dimension 2 value	string
dynamicElement17Field3Value	Feed 17 - Reporting dimension 3 value	string
dynamicElement17Field4Value	Feed 17 - Reporting dimension 4 value	string
dynamicElement17Field5Value	Feed 17 - Reporting dimension 5 value	string
dynamicElement17Field6Value	Feed 17 - Reporting dimension 6 value	string
dynamicElement18Field1Value	Feed 18 - Reporting dimension 1 value	string
dynamicElement18Field2Value	Feed 18 - Reporting dimension 2 value	string
dynamicElement18Field3Value	Feed 18 - Reporting dimension 3 value	string
dynamicElement18Field4Value	Feed 18 - Reporting dimension 4 value	string
dynamicElement18Field5Value	Feed 18 - Reporting dimension 5 value	string
dynamicElement18Field6Value	Feed 18 - Reporting dimension 6 value	string
dynamicElement19Field1Value	Feed 19 - Reporting dimension 1 value	string
dynamicElement19Field2Value	Feed 19 - Reporting dimension 2 value	string
dynamicElement19Field3Value	Feed 19 - Reporting dimension 3 value	string
dynamicElement19Field4Value	Feed 19 - Reporting dimension 4 value	string
dynamicElement19Field5Value	Feed 19 - Reporting dimension 5 value	string
dynamicElement19Field6Value	Feed 19 - Reporting dimension 6 value	string
dynamicElement20Field1Value	Feed 20 - Reporting dimension 1 value	string
dynamicElement20Field2Value	Feed 20 - Reporting dimension 2 value	string
dynamicElement20Field3Value	Feed 20 - Reporting dimension 3 value	string
dynamicElement20Field4Value	Feed 20 - Reporting dimension 4 value	string
dynamicElement20Field5Value	Feed 20 - Reporting dimension 5 value	string
dynamicElement20Field6Value	Feed 20 - Reporting dimension 6 value	string
dynamicProfile	Dynamic Profile	string
dynamicProfileId	Dynamic Profile Id	long
environment	Environment	string
eventPlatformType	Attributed Event Platform Type	string
exitUrl	Exit URL	string
feed1	Dynamic Element 1	string
feed1ReportingLabel	Feed 1 - Reporting label	string
feed1UniqueId	Feed 1 - Unique ID	string
feed2	Dynamic Element 2	string
feed2ReportingLabel	Feed 2 - Reporting label	string
feed2UniqueId	Feed 2 - Unique ID	string
feed3	Dynamic Element 3	string
feed3ReportingLabel	Feed 3 - Reporting label	string
feed3UniqueId	Feed 3 - Unique ID	string
feed4	Dynamic Element 4	string
feed4ReportingLabel	Feed 4 - Reporting label	string
feed4UniqueId	Feed 4 - Unique ID	string
feed5	Dynamic Element 5	string
feed5ReportingLabel	Feed 5 - Reporting label	string
feed5UniqueId	Feed 5 - Unique ID	string
feed6	Dynamic Element 6	string
feed6ReportingLabel	Feed 6 - Reporting label	string
feed6UniqueId	Feed 6 - Unique ID	string
feed7	Dynamic Element 7	string
feed7ReportingLabel	Feed 7 - Reporting label	string
feed7UniqueId	Feed 7 - Unique ID	string
feed8	Dynamic Element 8	string
feed8ReportingLabel	Feed 8 - Reporting label	string
feed8UniqueId	Feed 8 - Unique ID	string
feed9	Dynamic Element 9	string
feed9ReportingLabel	Feed 9 - Reporting label	string
feed9UniqueId	Feed 9 - Unique ID	string
feed10	Dynamic Element 10	string
feed10ReportingLabel	Feed 10 - Reporting label	string
feed10UniqueId	Feed 10 - Unique ID	string
feed11	Dynamic Element 11	string
feed11ReportingLabel	Feed 11 - Reporting label	string
feed11UniqueId	Feed 11 - Unique ID	string
feed12	Dynamic Element 12	string
feed12ReportingLabel	Feed 12 - Reporting label	string
feed12UniqueId	Feed 12 - Unique ID	string
feed13	Dynamic Element 13	string
feed13ReportingLabel	Feed 13 - Reporting label	string
feed13UniqueId	Feed 13 - Unique ID	string
feed14	Dynamic Element 14	string
feed14ReportingLabel	Feed 14 - Reporting label	string
feed14UniqueId	Feed 14 - Unique ID	string
feed15	Dynamic Element 15	string
feed15ReportingLabel	Feed 15 - Reporting label	string
feed15UniqueId	Feed 15 - Unique ID	string
feed16	Dynamic Element 16	string
feed16ReportingLabel	Feed 16 - Reporting label	string
feed16UniqueId	Feed 16 - Unique ID	string
feed17	Dynamic Element 17	string
feed17ReportingLabel	Feed 17 - Reporting label	string
feed17UniqueId	Feed 17 - Unique ID	string
feed18	Dynamic Element 18	string
feed18ReportingLabel	Feed 18 - Reporting label	string
feed18UniqueId	Feed 18 - Unique ID	string
feed19	Dynamic Element 19	string
feed19ReportingLabel	Feed 19 - Reporting label	string
feed19UniqueId	Feed 19 - Unique ID	string
feed20	Dynamic Element 20	string
feed20ReportingLabel	Feed 20 - Reporting label	string
feed20UniqueId	Feed 20 - Unique ID	string
flightBookedCost	Flight Booked Cost	string
flightBookedRate	Flight Booked Rate	string
flightBookedUnits	Flight Booked Units	string
flightEndDate	Flight End Date	string
flightStartDate	Flight Start Date	string
floodlightConfigId	Floodlight Configuration	long
hour	Hour	string
impressionCountingMethod	Impression Counting Method	string
industryBenchmarkClickRateLast7Days	Industry Benchmark: Click rate (last 7 days)	string
industryBenchmarkClickRateLast14Days	Industry Benchmark: Click rate (last 14 days)	string
industryBenchmarkClickRateLast30Days	Industry Benchmark: Click rate (last 30 days)	string
industryBenchmarkClickRateLast90Days	Industry Benchmark: Click rate (last 90 days)	string
industryBenchmarkVideoCompletionRateLast7Days	Industry Benchmark: Video completion rate (last 7 days)	string
industryBenchmarkVideoCompletionRateLast14Days	Industry Benchmark: Video completion rate (last 14 days)	string
industryBenchmarkVideoCompletionRateLast30Days	Industry Benchmark: Video completion rate (last 30 days)	string
industryBenchmarkVideoCompletionRateLast90Days	Industry Benchmark: Video completion rate (last 90 days)	string
isYouTubeTv	Is YouTube TV	string
keyword	Keyword	string
landingPageUrl	Landing Page URL	string
measurementSource	Measurement Source	string
mediaType	Media Type	string
mobileCarrier	Mobile Carrier	string
month	Month	string
naturalSearchEngineCountry	Natural Search Engine Country	string
naturalSearchEngineProperty	Natural Search Engine Property	string
naturalSearchLandingPage	Natural Search Landing Page	string
naturalSearchLandingPageQueryString	Natural Search Landing Page Query String	string
naturalSearchProcessedLandingPage	Natural Search Processed Landing Page	string
naturalSearchProcessedLandingPageQueryString	Natural Search Processed Landing Page Query String	string
naturalSearchQuery	Natural Search Query	string
omSdkAvailable	OM SDK Available	string
operatingSystem	Operating System	string
operatingSystemVersion	Operating System Version	string
packageRoadblock	Package/Roadblock	string
packageRoadblockId	Package/Roadblock ID	long
packageRoadblockStrategy	Package/Roadblock Strategy	string
packageRoadblockTotalBookedUnits	Package/Roadblock Total Booked Units	string
paidSearchAd	Paid Search Ad	string
paidSearchAdGroup	Paid Search Ad Group	string
paidSearchAdGroupId	Paid Search Ad Group ID	long
paidSearchAdId	Paid Search Ad ID	long
paidSearchAdvertiser	Paid Search Advertiser	string
paidSearchAdvertiserId	Paid Search Advertiser ID	long
paidSearchAgency	Paid Search Agency	string
paidSearchAgencyId	Paid Search Agency ID	long
paidSearchCampaign	Paid Search Campaign	string
paidSearchCampaignId	Paid Search Campaign ID	long
paidSearchEngineAccount	Paid Search Engine Account	string
paidSearchEngineAccountCategory	Paid Search Engine Account Category	string
paidSearchEngineAccountId	Paid Search Engine Account ID	long
paidSearchExternalAdGroupId	Paid Search External Ad Group ID	long
paidSearchExternalAdId	Paid Search External Ad ID	long
paidSearchExternalCampaignId	Paid Search External Campaign ID	long
paidSearchExternalKeywordId	Paid Search External Keyword ID	long
paidSearchKeyword	Paid Search Keyword	string
paidSearchKeywordId	Paid Search Keyword ID	long
paidSearchLandingPageUrl	Paid Search Landing Page URL	string
paidSearchMatchType	Paid Search Match Type	string
paidSocialAd	Paid Social Ad	string
paidSocialAdGroup	Paid Social Ad Group	string
paidSocialAdGroupId	Paid Social Ad Group ID	long
paidSocialAdId	Paid Social Ad ID	long
paidSocialAdvertiser	Paid Social Advertiser	string
paidSocialAdvertiserId	Paid Social Advertiser ID	long
paidSocialAgency	Paid Social Agency	string
paidSocialAgencyId	Paid Social Agency ID	long
paidSocialCampaign	Paid Social Campaign	string
paidSocialCampaignId	Paid Social Campaign ID	long
paidSocialEngineAccount	Paid Social Engine Account	string
paidSocialEngineAccountId	Paid Social Engine Account ID	long
paidSocialExternalAdGroupId	Paid Social External Ad Group ID	long
paidSocialExternalAdId	Paid Social External Ad ID	long
paidSocialExternalCampaignId	Paid Social External Campaign ID	long
paidSocialExternalEngineAccountId	Paid Social External Engine Account ID	long
paymentSource	Payment Source	string
placement	Placement	string
placementCompatibility	Placement Compatibility	string
placementCostStructure	Placement Cost Structure	string
placementEndDate	Placement End Date	string
placementExternalId	Placement External ID	string
placementId	Placement ID	long
placementRate	Placement Rate	string
placementSize	Placement Pixel Size	string
placementStartDate	Placement Start Date	string
placementStrategy	Placement Strategy	string
placementTagType	Placement Tag Type	string
placementTotalBookedUnits	Placement Total Booked Units	string
placementTotalPlannedMediaCost	Placement Total Planned Media Cost	string
platformType	Platform Type	string
playbackMethod	Playback Method	string
positionInContent	Position In Content	string
publisherTrafficSource	Publisher Traffic Source	string
refreshedAd	Refreshed Ad	string
renderingId	Rendering ID	long
richMediaCustomVariable	Custom Variable	string
richMediaEvent	Rich Media Event	string
richMediaVideo4asaId	Video 4A's Ad-ID	string
richMediaVideoLength	Video Length	string
sensitiveCategory	Sensitive Category	string
servedPixelDensity	Served Pixel Density	string
site	Site (CM360)	string
siteDirectory	Site (Site Directory)	string
siteDirectoryId	Site ID (Site Directory)	long
siteId	Site ID (CM360)	long
siteKeyname	Site Keyname	string
state	State/Region	string
subdomain	Subdomain	string
twitterCampaignId	Twitter Campaign ID	long
twitterCreativeId	Twitter Creative ID	long
twitterCreativeMediaId	Twitter Creative Media ID	long
twitterCreativeType	Twitter Creative Type	string
twitterImpressionType	Twitter Impression Type	string
twitterLineItemId	Twitter Line Item ID	long
twitterPlacementType	Twitter Placement Type	string
verificationAudibilityComplete	Audibility At Complete	string
verificationAudibilityStart	Audibility At Start	string
verificationVideoPlayerSize	Video Player Size	string
verificationVideoPlayerSizeComplete	Video Player Size at Completion	string
verificationVideoPlayerSizeFirstQuartile	Video Player Size at First Quartile	string
verificationVideoPlayerSizeMidPoint	Video Player Size at Midpoint	string
verificationVideoPlayerSizeStart	Video Player Size at Start	string
verificationVideoPlayerSizeThirdQuartile	Video Player Size at Third Quartile	string
verificationVideoProminenceScoreDimension	Video Prominence Score	string
verificationVideoResized	Video Resized	string
vertical	Vertical	string
videoContinuousPlay	Video Continuous Play	string
week	Week	string
zipCode	ZIP/Postal Code	string

Standard Report Metrics

API Name	Report Builder Name	Type
actiewViewPercentAdPlayed	Active View: % of Ad Played	double
activeViewAudible2SecImpressions	Active View: Audible (Unmuted) for 2 sec Impressions	long
activeViewAudibleAndBackgroundImpressions	Active View: Audible and Background Impressions	long
activeViewAudibleMeasurableImpressions	Active View: Audible Measurable Impressions	long
activeViewAverageViewableTimeSecond	Active View: Average Viewable Time (Seconds)	double
activeViewCustomMetricMeasurableImpressions	Active View: Custom Metric Measurable Impressions	long
activeViewCustomMetricViewableImpressions	Active View: Custom Metric Viewable Impressions	long
activeViewCustomMetricViewableRate	Active View: Custom Metric Viewable Rate	double
activeViewEligibleImpressions	Active View: Eligible Impressions	long
activeViewGroupmMeasurableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions	long
activeViewGroupmTrvMeasurableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions	long
activeViewGroupmTrvViewableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions	long
activeViewGroupmViewableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions	long
activeViewImpressionDistributionNotMeasurable	Active View: Impression Distribution (Not Measurable)	double
activeViewImpressionDistributionNotViewable	Active View: Impression Distribution (Not Viewable)	double
activeViewImpressionDistributionViewable	Active View: Impression Distribution (Viewable)	double
activeViewImpressionsAudibleAndVisibleAtCompletion	Active View: Impressions Audible and Visible at Completion	long
activeViewImpressionsVisible10Seconds	Active View: Impressions Visible 10 Seconds	long
activeViewMeasurableImpressions	Active View: Measurable Impressions	long
activeViewNotMeasurableImpressions	Active View: Not Measurable Impressions	long
activeViewNotViewableImpressions	Active View: Not Viewable Impressions	long
activeViewPercentAudible2Sec	Active View: % of Audible (Unmuted) for 2 sec Impressions	double
activeViewPercentAudible30Sec	Active View: % of Audible (Unmuted) for 30 sec Impressions	double
activeViewPercentAudibleAndBackground	Active View: % of Audible and Background Impressions	double
activeViewPercentAudibleAndVisibleAtCompletion	Active View: % Audible and Visible at Completion	double
activeViewPercentAudibleAndVisibleAtFirstQuartile	Active View: % Audible and Visible at First Quartile	double
activeViewPercentAudibleAndVisibleAtMidpoint	Active View: % Audible and Visible at Midpoint	double
activeViewPercentAudibleAndVisibleAtStart	Active View: % Audible and Visible at Start	double
activeViewPercentAudibleAndVisibleAtThirdQuartile	Active View: % Audible and Visible at Third Quartile	double
activeViewPercentAudibleImpressions	Active View: % Audible Impressions	double
activeViewPercentBackground	Active View: % In Background	double
activeViewPercentCompleteAudible	Active View: % of Complete Audible Impressions	double
activeViewPercentEverMuted	Active View: % of Ever Muted	double
activeViewPercentFirstQuartileAudible	Active View: % of First Quartile Audible Impressions	double
activeViewPercentFullscreen	Active View: % Full-Screen	double
activeViewPercentImpressionsAudibleAndFullyOnscreen	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate	double
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate	double
activeViewPercentImpressionsAudibleAndVisibleAtCompletion	Active View: % of Completed Impressions Audible and Visible	double
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartile	Active View: % of First Quartile Impressions Audible and Visible	double
activeViewPercentImpressionsAudibleAndVisibleAtMidpoint	Active View: % of Midpoint Impressions Audible and Visible	double
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartile	Active View: % of Third Quartile Impressions Audible and Visible	double
activeViewPercentImpressionsVisibleAtCompletion	Active View: % of Completed Impressions Visible	double
activeViewPercentImpressionsVisibleAtFirstQuartile	Active View: % of First Quartile Impressions Visible	double
activeViewPercentImpressionsVisibleAtMidpoint	Active View: % of Midpoint Impressions Visible	double
activeViewPercentImpressionsVisibleAtThirdQuartile	Active View: % of Third Quartile Impressions Visible	double
activeViewPercentMidpointAudible	Active View: % of Midpoint Audible Impressions	double
activeViewPercentPlayTimeAudible	Active View: % Play Time Audible	double
activeViewPercentPlayTimeAudibleAndVisible	Active View: % Play Time Audible and Visible	double
activeViewPercentPlayTimeVisible	Active View: % Play Time Visible	double
activeViewPercentThirdQuartileAudible	Active View: % of Third Quartile Audible Impressions	double
activeViewPercentVisible10Seconds	Active View: % Visible 10 Seconds	double
activeViewPercentVisibleAtCompletion	Active View: % Visible at Completion	double
activeViewPercentVisibleAtFirstQuartile	Active View: % Visible at First Quartile	double
activeViewPercentVisibleAtMidpoint	Active View: % Visible at Midpoint	double
activeViewPercentVisibleAtStart	Active View: % Visible at Start	double
activeViewPercentVisibleAtThirdQuartile	Active View: % Visible at Third Quartile	double
activeViewPercentageMeasurableImpressions	Active View: % Measurable Impressions	double
activeViewPercentageViewableImpressions	Active View: % Viewable Impressions	double
activeViewViewableImpressions	Active View: Viewable Impressions	long
activityClickThroughConversions	Click-through Conversions	double
activityClickThroughRevenue	Click-through Revenue	double
activityDeliveryStatus	Activity Delivery Status	double
activityPerClick	Activity Per Click	double
activityPerThousandImpressions	Activity Per Thousand Impressions	double
activityViewThroughConversions	View-through Conversions	double
activityViewThroughRevenue	View-through Revenue	double
audioCompanionClicks	Audio Companion Clicks	long
audioCompanionImpressions	Audio Companion Views	long
beginToRenderEligibleImpressions	Begin to Render Eligible Impressions	long
beginToRenderImpressions	Begin to Render Impressions	long
billableEventsCm3	CM360 Billable Events	long
bookedActivities	Booked Activities	double
bookedClicks	Booked Clicks	double
bookedImpressions	Booked Impressions	double
bookedViewableImpressions	Booked Viewable Impressions	double
clickDeliveryStatus	Click Delivery Status	double
clickRate	Click Rate	double
clicks	Clicks	string
cm360TechFeeAdServing	CM360 Tech Fee: Ad Serving	double
cm360TechFeeAdvancedAdServingAudio	CM360 Tech Fee: Advanced Ad Serving (Audio)	double
cm360TechFeeAdvancedAdServingDisplay	CM360 Tech Fee: Advanced Ad Serving (Display)	double
cm360TechFeeAdvancedAdServingVideo	CM360 Tech Fee: Advanced Ad Serving (Video)	double
cm360TechFeeAdvancedDisplayAdServing	CM360 Tech Fee: Advanced Display Ad Serving	double
cm360TechFeeAudioAdServing	CM360 Tech Fee: Audio Ad Serving	double
cm360TechFeeDisplayAdServing	CM360 Tech Fee: Display Ad Serving	double
cm360TechFeeTotalFee	CM360 Tech Fee: Total Fee	double
cm360TechFeeTrackingAdClicks	CM360 Tech Fee: Tracking Ad Clicks	double
cm360TechFeeTrackingAdImpressions	CM360 Tech Fee: Tracking Ad Impressions	double
cm360TechFeeVideoAdServing	CM360 Tech Fee: Video Ad Serving	double
cookieUnconsentedClicks	Cookie Unconsented Clicks	long
cookieUnconsentedImpressions	Cookie Unconsented Impressions	long
costPerActivity	Cost Per Activity	double
costPerClick	Cost Per Click	double
costPerRevenue	Cost Per Revenue	double
downloadedImpressions	Downloaded Impressions	long
dv360Cost	DV360 Cost (Account Currency)	double
dv360CostUsd	DV360 Cost USD	double
effectiveCpm	Effective CPM	double
generalInvalidTrafficActiveViewAudibleImpressions	General Invalid Traffic (GIVT) Active View Audible Impressions	long
generalInvalidTrafficActiveViewEligibleImpressions	General Invalid Traffic (GIVT) Active View Eligible Impressions	long
generalInvalidTrafficActiveViewMeasurableImpressions	General Invalid Traffic (GIVT) Active View Measurable Impressions	long
generalInvalidTrafficActiveViewViewableImpressions	General Invalid Traffic (GIVT) Active View Viewable Impressions	long
generalInvalidTrafficBeginToRenderImpressions	General Invalid Traffic (GIVT) Begin to Render Impressions	long
generalInvalidTrafficClicks	General Invalid Traffic (GIVT) Clicks	long
generalInvalidTrafficImpressions	General Invalid Traffic (GIVT) Impressions	long
generalInvalidTrafficTrackedAds	General Invalid Traffic (GIVT) Tracked Ads	long
impressionDeliveryStatus	Impression Delivery Status	double
impressions	Impressions	string
inactiveImpressions	Inactive Impressions	long
invalidActiveViewAudibleImpressions	Invalid Active View Audible Impressions	long
invalidActiveViewEligibleImpressions	Invalid Active View Eligible Impressions	long
invalidActiveViewMeasurableImpressions	Invalid Active View Measurable Impressions	long
invalidActiveViewViewableImpressions	Invalid Active View Viewable Impressions	long
invalidBeginToRenderImpressions	Invalid Begin to Render Impressions	long
invalidClicks	Invalid Clicks	long
invalidImpressions	Invalid Impressions	long
invalidTrackedAds	Invalid Tracked Ads	long
mediaCost	Media Cost	double
naturalSearchActions	Natural Search Actions	double
naturalSearchClicks	Natural Search Clicks	long
naturalSearchRevenue	Natural Search Revenue	double
naturalSearchTransactions	Natural Search Transactions	double
paidSearchActionConversionPercentage	Floodlight: Paid Search Action Conversion Percentage	double
paidSearchActions	Paid Search Actions	double
paidSearchAverageCostPerAction	Floodlight: Paid Search Average Cost Per Action	double
paidSearchAverageCostPerTransaction	Floodlight: Paid Search Average Cost Per Transaction	double
paidSearchAverageDfaTransactionAmount	Floodlight: Paid Search Average CM360 Transaction Amount	double
paidSearchClickRate	Paid Search Click Rate	double
paidSearchClicks	Paid Search Clicks	long
paidSearchCost	Paid Search Cost	double
paidSearchImpressions	Paid Search Impressions	long
paidSearchRevenue	Paid Search Revenue	double
paidSearchSpendPerTransactionRevenue	Floodlight: Paid Search Spend Per Transaction Revenue	double
paidSearchTransactionConversionPercentage	Floodlight: Paid Search Transaction Conversion Percentage	double
paidSearchTransactionRevenuePerSpend	Floodlight: Paid Search Transaction Revenue Per Spend	double
paidSearchTransactions	Paid Search Transactions	double
paidSearchVisits	Paid Search Visits	long
paidSocialClicks	Paid Social Clicks	long
paidSocialCost	Paid Social Cost	double
paidSocialImpressions	Paid Social Impressions	long
percentInvalidClicks	% Invalid Clicks	double
percentInvalidImpressions	% Invalid Impressions	double
plannedMediaCost	Planned Media Cost	double
provisionalImpressions	Provisional Impressions	long
revenuePerClick	Revenue Per Click	double
revenuePerThousandImpressions	Revenue Per Thousand Impressions	double
richMediaAudioCompletions	Audio Completions	long
richMediaAudioFirstQuartileCompletes	Audio First Quartile Completions	long
richMediaAudioMidpoints	Audio Midpoints	long
richMediaAudioMutes	Audio Mutes	long
richMediaAudioPauses	Audio Pauses	long
richMediaAudioPlays	Audio Plays	long
richMediaAudioReplays	Audio Replays	long
richMediaAudioThirdQuartileCompletes	Audio Third Quartile Completions	long
richMediaAudioUnmutes	Audio Unmutes	long
richMediaAverageDisplayTime	Average Display Time	double
richMediaAverageExpansionTime	Average Expansion Time	double
richMediaAverageFullScreenViewTime	Full-Screen Average View Time	double
richMediaAverageInteractionTime	Average Interaction Time	double
richMediaAverageVideoViewTime	Video Average View Time	double
richMediaBackupImages	Backup Image	long
richMediaClickRate	Rich Media Click Rate	double
richMediaClicks	Rich Media Clicks	long
richMediaCodeServes	Code Serves	long
richMediaCustomAverageTime	Average Time	double
richMediaCustomCounters	Counters	long
richMediaCustomExits	Exits	long
richMediaCustomTimers	Timers	long
richMediaCustomVariableCount1	Custom Variable Count 1	long
richMediaCustomVariableCount2	Custom Variable Count 2	long
richMediaDisplayTime	Total Display Time	long
richMediaEngagements	Rich Media Engagements	long
richMediaEventCounters	Event Counters	long
richMediaEventTimers	Event Timers	double
richMediaExpansionTime	Expansion Time	long
richMediaExpansions	Expansions	long
richMediaFullScreenImpressions	Full-Screen Impressions	long
richMediaFullScreenVideoCompletes	Full-Screen Video Completions	long
richMediaFullScreenVideoPlays	Full-Screen Video Plays	long
richMediaHtml5Impressions	HTML5 Impressions	long
richMediaImpressions	Rich Media Impressions	long
richMediaInteractionRate	Interaction Rate	double
richMediaInteractionTime	Total Interaction Time	long
richMediaInteractions	Total Interactions	long
richMediaInteractiveImpressions	Interactive Impressions	long
richMediaManualCloses	Manual Closes	long
richMediaScrolls	Rich Media Scrolls	long
richMediaTrueViewViews	TrueView Views	long
richMediaVideoCompanionClicks	Video Companion Clicks	long
richMediaVideoCompletions	Video Completions	long
richMediaVideoFirstQuartileCompletes	Video First Quartile Completions	long
richMediaVideoFullScreens	Video Full-Screen	long
richMediaVideoInteractionRate	Video Interaction Rate	double
richMediaVideoInteractions	Video Interactions	long
richMediaVideoMidpoints	Video Midpoints	long
richMediaVideoMutes	Video Mutes	long
richMediaVideoPauses	Video Pauses	long
richMediaVideoPlays	Video Plays	long
richMediaVideoProgressEvents	Video Progress Events	long
richMediaVideoQrCodeScans	QR scans	long
richMediaVideoReplays	Video Replays	long
richMediaVideoSkips	Video Skips	long
richMediaVideoStops	Video Stops	long
richMediaVideoThirdQuartileCompletes	Video Third Quartile Completions	long
richMediaVideoUnmutes	Video Unmutes	long
richMediaVideoViewRate	Video View Rate	double
richMediaVideoViews	Video Views	long
roadblockImpressions	Roadblock Impressions	long
socialEngagementRate	Social Engagement Rate	double
socialFollows	Follows	long
socialLeadSubmissions	Twitter Leads Generated	long
socialLikes	Likes	long
socialOfferAccepts	Twitter Offers Accepted	long
socialOtherInteractions	Other Social Interactions	long
socialReplies	Replies	long
socialSharesExternal	Shares (External)	long
socialSharesInternal	Shares (Internal)	long
socialTotalEngagements	Total Social Engagements	long
totalConversions	Total Conversions	double
totalConversionsRevenue	Total Revenue	double
trackedAds	Tracked Ads	long
twitterAppClicks	Twitter App Install Clicks	long
twitterBuyNowCardClicks	Twitter Buy Now Clicks	long
twitterBuyNowPurchaseSuccessfuls	Twitter Buy Now Purchases	long
twitterUrlClicks	Twitter URL Clicks	long
twitterVideo50PercentInViewFor2Seconds	Twitter: Video 50% In View For 2 Seconds	long
twitterVideo100PercentInViewFor3Seconds	Twitter: Video 100% In View For 3 Seconds	long
vendorBlockedAds	Vendor Blocked Ads	long
verificationBlockedImpressions	Blocked Impressions	long
verificationBlockedPercentage	Blocked Percentage	double
verificationClassifiedImpressions	Classified Impressions	long
verificationMeasurableImpressionsForAudio	Measurable Impressions For Audio	long
verificationMeasurableImpressionsForVideoPlayerLocation	Measurable Impressions For Video Player Location	long
verificationMeasurableImpressionsForVideoPlayerSize	Measurable Impressions For Video Player Size	long
verificationPercentageMeasurableImpressionsForAudio	Percentage Of Measurable Impressions For Audio	double
verificationPercentageMeasurableImpressionsForVideoPlayerLocation	Percentage Of Measurable Impressions For Video Player Location	double
verificationPercentageMeasurableImpressionsForVideoPlayerSize	Percentage Of Measurable Impressions For Video Player Size	double
verificationPublisherProblems	Publisher Problems	long
verificationReportingProblems	Reporting Problems	long
verificationSensitiveCategoryImpressions	Sensitive Category Impressions	long
verificationServingProblems	Serving Problems	long
verificationVerifiableImpressions	Verifiable Impressions	long
verificationVideoMutedAtStart	Video Muted At Start	long
verificationVideoPlayerHdSizeImpressions	HD Video Player Size Impressions	long
verificationVideoPlayerLargeSizeImpressions	Large Video Player Size Impressions	long
verificationVideoPlayerLocationAvgPixelsFromLeft	Video Player Location Avg Pixels From Left	long
verificationVideoPlayerLocationAvgPixelsFromTop	Video Player Location Avg Pixels From Top	long
verificationVideoPlayerSizeAvgHeight	Video Player Size Avg Height	long
verificationVideoPlayerSizeAvgWidth	Video Player Size Avg Width	long
verificationVideoPlayerSmallSizeImpressions	Small Video Player Size Impressions	long
verificationVideoProminenceScore	Video Prominence Score	double
verificationWarnings	Warnings	long
videoCompanionClicks	Companion Clicks	long
videoCompanionImpressions	Companion Views	long

Standard Report Filters

API Name	Report Builder Name	Type
activity	Activity	string
activityGroup	Activity Group	string
ad	Ad	string
adStatus	Ad Status	string
adType	Ad Type	string
advertiser	Advertiser	string
advertiserGroup	Advertiser Group	string
attributedEventConnectionType	Attributed Event Connection Type	string
attributedEventEnvironment	Attributed Event Environment	string
attributionModelConfig	Attribution Model	string
billingProfileName	Billing Profile Name	string
browserPlatform	Browser/Platform	string
campaign	Campaign	string
campaignEndDate	Campaign End Date	string
campaignExternalId	Campaign External ID	string
campaignStartDate	Campaign Start Date	string
city	City	string
clickThroughUrl	Click-through URL	string
cm360TechFeeCurrency	Currency	string
connectionType	Connection Type	string
contentCategory	Content Category	string
country	Country	string
creative	Creative	string
creativeEndDate	Creative End Date	string
creativeField1	Creative Field 1	string
creativeField2	Creative Field 2	string
creativeField3	Creative Field 3	string
creativeField4	Creative Field 4	string
creativeField5	Creative Field 5	string
creativeField6	Creative Field 6	string
creativeField7	Creative Field 7	string
creativeField8	Creative Field 8	string
creativeField9	Creative Field 9	string
creativeField10	Creative Field 10	string
creativeField11	Creative Field 11	string
creativeField12	Creative Field 12	string
creativeGroup1	Creative Groups 1	string
creativeGroup2	Creative Groups 2	string
creativeSize	Creative Pixel Size	string
creativeStartDate	Creative Start Date	string
creativeType	Creative Type	string
digitalContentLabel	Digital Content Label	string
dmaRegion	Designated Market Area (DMA)	string
domain	Domain	string
environment	Environment	string
floodlightConfigId	Floodlight Configuration	long
hour	Hour	string
impressionCountingMethod	Impression Counting Method	string
measurementSource	Measurement Source	string
mediaType	Media Type	string
mobileCarrier	Mobile Carrier	string
naturalSearchEngineCountry	Natural Search Engine Country	string
naturalSearchEngineProperty	Natural Search Engine Property	string
naturalSearchLandingPage	Natural Search Landing Page	string
naturalSearchLandingPageQueryString	Natural Search Landing Page Query String	string
naturalSearchProcessedLandingPage	Natural Search Processed Landing Page	string
naturalSearchProcessedLandingPageQueryString	Natural Search Processed Landing Page Query String	string
naturalSearchQuery	Natural Search Query	string
operatingSystem	Operating System	string
packageRoadblockStrategy	Package/Roadblock Strategy	string
packageRoadblockTotalBookedUnits	Package/Roadblock Total Booked Units	string
paidSearchAd	Paid Search Ad	string
paidSearchAdGroup	Paid Search Ad Group	string
paidSearchAdvertiser	Paid Search Advertiser	string
paidSearchAgency	Paid Search Agency	string
paidSearchCampaign	Paid Search Campaign	string
paidSearchEngineAccount	Paid Search Engine Account	string
paidSearchKeyword	Paid Search Keyword	string
paidSearchLandingPageUrl	Paid Search Landing Page URL	string
paymentSource	Payment Source	string
placement	Placement	string
placementCompatibility	Placement Compatibility	string
placementCostStructure	Placement Cost Structure	string
placementExternalId	Placement External ID	string
placementSize	Placement Pixel Size	string
placementStrategy	Placement Strategy	string
placementTagType	Placement Tag Type	string
placementTotalBookedUnits	Placement Total Booked Units	string
platformType	Platform Type	string
positionInContent	Position In Content	string
refreshedAd	Refreshed Ad	string
renderingId	Rendering ID	long
sensitiveCategory	Sensitive Category	string
site	Site (CM360)	string
siteDirectory	Site (Site Directory)	string
state	State/Region	string
subdomain	Subdomain	string
verificationAudibilityComplete	Audibility At Complete	string
verificationAudibilityStart	Audibility At Start	string
verificationVideoPlayerSizeComplete	Video Player Size at Completion	string
verificationVideoPlayerSizeFirstQuartile	Video Player Size at First Quartile	string
verificationVideoPlayerSizeMidPoint	Video Player Size at Midpoint	string
verificationVideoPlayerSizeStart	Video Player Size at Start	string
verificationVideoPlayerSizeThirdQuartile	Video Player Size at Third Quartile	string
verificationVideoResized	Video Resized	string
videoContinuousPlay	Video Continuous Play	string

Activity Filters

API Name	Report Builder Name	Type
activity	Activity	string
activityGroup	Activity Group	string

Activity Metrics

API Name	Report Builder Name	Type
activityClickThroughConversions	Click-through Conversions	double
activityClickThroughRevenue	Click-through Revenue	double
activityViewThroughConversions	View-through Conversions	double
activityViewThroughRevenue	View-through Revenue	double
naturalSearchActions	Natural Search Actions	double
naturalSearchRevenue	Natural Search Revenue	double
naturalSearchTransactions	Natural Search Transactions	double
paidSearchActionConversionPercentage	Floodlight: Paid Search Action Conversion Percentage	double
paidSearchActions	Paid Search Actions	double
paidSearchAverageCostPerAction	Floodlight: Paid Search Average Cost Per Action	double
paidSearchAverageCostPerTransaction	Floodlight: Paid Search Average Cost Per Transaction	double
paidSearchAverageDfaTransactionAmount	Floodlight: Paid Search Average CM360 Transaction Amount	double
paidSearchRevenue	Paid Search Revenue	double
paidSearchSpendPerTransactionRevenue	Floodlight: Paid Search Spend Per Transaction Revenue	double
paidSearchTransactionConversionPercentage	Floodlight: Paid Search Transaction Conversion Percentage	double
paidSearchTransactionRevenuePerSpend	Floodlight: Paid Search Transaction Revenue Per Spend	double
paidSearchTransactions	Paid Search Transactions	double
totalConversions	Total Conversions	double
totalConversionsRevenue	Total Revenue	double

Custom Rich Media Filters

In the custom rich media section you can specify dimension values from the following dimension:

API Name	Report Builder Name	Type
richMediaEventTypeIdAndName	Rich Media Event	string

Reach Report Dimensions

API Name	Report Builder Name	Type
advertiser (required)	Advertiser	string
ad	Ad	string
adId	Ad ID	long
adStatus	Ad Status	string
adType	Ad Type	string
advertiserGroup	Advertiser Group	string
advertiserId	Advertiser ID	long
browserPlatform	Browser/Platform	string
campaign	Campaign	string
campaignEndDate	Campaign End Date	string
campaignExternalId	Campaign External ID	string
campaignId	Campaign ID	long
campaignStartDate	Campaign Start Date	string
city	City	string
connectionType	Connection Type	string
contentCategory	Content Category	string
country	Country	string
date	Date	string
dmaRegion	Designated Market Area (DMA)	string
floodlightConfigId	Floodlight Configuration	long
frequency	Frequency	string
hour	Hour	string
mobileCarrier	Mobile Carrier	string
month	Month	string
operatingSystem	Operating System	string
operatingSystemVersion	Operating System Version	string
packageRoadblock	Package/Roadblock	string
packageRoadblockId	Package/Roadblock ID	long
packageRoadblockStrategy	Package/Roadblock Strategy	string
packageRoadblockTotalBookedUnits	Package/Roadblock Total Booked Units	string
paymentSource	Payment Source	string
placement	Placement	string
placementCompatibility	Placement Compatibility	string
placementCostStructure	Placement Cost Structure	string
placementEndDate	Placement End Date	string
placementExternalId	Placement External ID	string
placementId	Placement ID	long
placementRate	Placement Rate	string
placementStartDate	Placement Start Date	string
placementStrategy	Placement Strategy	string
placementTotalBookedUnits	Placement Total Booked Units	string
placementTotalPlannedMediaCost	Placement Total Planned Media Cost	string
platformType	Platform Type	string
site	Site (CM360)	string
siteId	Site ID (CM360)	long
siteKeyname	Site Keyname	string
week	Week	string

Reach Report Metrics

API Name	Report Builder Name	Type
actiewViewPercentAdPlayed	Active View: % of Ad Played	double
activeViewAudible2SecImpressions	Active View: Audible (Unmuted) for 2 sec Impressions	long
activeViewAudibleAndBackgroundImpressions	Active View: Audible and Background Impressions	long
activeViewAudibleMeasurableImpressions	Active View: Audible Measurable Impressions	long
activeViewAverageViewableTimeSecond	Active View: Average Viewable Time (Seconds)	double
activeViewCustomMetricMeasurableImpressions	Active View: Custom Metric Measurable Impressions	long
activeViewCustomMetricViewableImpressions	Active View: Custom Metric Viewable Impressions	long
activeViewCustomMetricViewableRate	Active View: Custom Metric Viewable Rate	double
activeViewEligibleImpressions	Active View: Eligible Impressions	long
activeViewGroupmMeasurableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions	long
activeViewGroupmTrvMeasurableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions	long
activeViewGroupmTrvViewableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions	long
activeViewGroupmViewableImpressions	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions	long
activeViewImpressionDistributionNotMeasurable	Active View: Impression Distribution (Not Measurable)	double
activeViewImpressionDistributionNotViewable	Active View: Impression Distribution (Not Viewable)	double
activeViewImpressionDistributionViewable	Active View: Impression Distribution (Viewable)	double
activeViewImpressionsAudibleAndVisibleAtCompletion	Active View: Impressions Audible and Visible at Completion	long
activeViewImpressionsVisible10Seconds	Active View: Impressions Visible 10 Seconds	long
activeViewMeasurableImpressions	Active View: Measurable Impressions	long
activeViewNotMeasurableImpressions	Active View: Not Measurable Impressions	long
activeViewNotViewableImpressions	Active View: Not Viewable Impressions	long
activeViewPercentAudible2Sec	Active View: % of Audible (Unmuted) for 2 sec Impressions	double
activeViewPercentAudible30Sec	Active View: % of Audible (Unmuted) for 30 sec Impressions	double
activeViewPercentAudibleAndBackground	Active View: % of Audible and Background Impressions	double
activeViewPercentAudibleAndVisibleAtCompletion	Active View: % Audible and Visible at Completion	double
activeViewPercentAudibleAndVisibleAtFirstQuartile	Active View: % Audible and Visible at First Quartile	double
activeViewPercentAudibleAndVisibleAtMidpoint	Active View: % Audible and Visible at Midpoint	double
activeViewPercentAudibleAndVisibleAtStart	Active View: % Audible and Visible at Start	double
activeViewPercentAudibleAndVisibleAtThirdQuartile	Active View: % Audible and Visible at Third Quartile	double
activeViewPercentAudibleImpressions	Active View: % Audible Impressions	double
activeViewPercentBackground	Active View: % In Background	double
activeViewPercentCompleteAudible	Active View: % of Complete Audible Impressions	double
activeViewPercentEverMuted	Active View: % of Ever Muted	double
activeViewPercentFirstQuartileAudible	Active View: % of First Quartile Audible Impressions	double
activeViewPercentFullscreen	Active View: % Full-Screen	double
activeViewPercentImpressionsAudibleAndFullyOnscreen	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate	double
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate	double
activeViewPercentImpressionsAudibleAndVisibleAtCompletion	Active View: % of Completed Impressions Audible and Visible	double
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartile	Active View: % of First Quartile Impressions Audible and Visible	double
activeViewPercentImpressionsAudibleAndVisibleAtMidpoint	Active View: % of Midpoint Impressions Audible and Visible	double
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartile	Active View: % of Third Quartile Impressions Audible and Visible	double
activeViewPercentImpressionsVisibleAtCompletion	Active View: % of Completed Impressions Visible	double
activeViewPercentImpressionsVisibleAtFirstQuartile	Active View: % of First Quartile Impressions Visible	double
activeViewPercentImpressionsVisibleAtMidpoint	Active View: % of Midpoint Impressions Visible	double
activeViewPercentImpressionsVisibleAtThirdQuartile	Active View: % of Third Quartile Impressions Visible	double
activeViewPercentMidpointAudible	Active View: % of Midpoint Audible Impressions	double
activeViewPercentPlayTimeAudible	Active View: % Play Time Audible	double
activeViewPercentPlayTimeAudibleAndVisible	Active View: % Play Time Audible and Visible	double
activeViewPercentPlayTimeVisible	Active View: % Play Time Visible	double
activeViewPercentThirdQuartileAudible	Active View: % of Third Quartile Audible Impressions	double
activeViewPercentVisible10Seconds	Active View: % Visible 10 Seconds	double
activeViewPercentVisibleAtCompletion	Active View: % Visible at Completion	double
activeViewPercentVisibleAtFirstQuartile	Active View: % Visible at First Quartile	double
activeViewPercentVisibleAtMidpoint	Active View: % Visible at Midpoint	double
activeViewPercentVisibleAtStart	Active View: % Visible at Start	double
activeViewPercentVisibleAtThirdQuartile	Active View: % Visible at Third Quartile	double
activeViewPercentageMeasurableImpressions	Active View: % Measurable Impressions	double
activeViewPercentageViewableImpressions	Active View: % Viewable Impressions	double
activeViewViewableImpressionCookieReach	Active View: Viewable Impression Cookie Reach	long
activeViewViewableImpressions	Active View: Viewable Impressions	long
activityClickThroughConversions	Click-through Conversions	double
activityClickThroughRevenue	Click-through Revenue	double
activityDeliveryStatus	Activity Delivery Status	double
activityPerClick	Activity Per Click	double
activityPerThousandImpressions	Activity Per Thousand Impressions	double
activityViewThroughConversions	View-through Conversions	double
activityViewThroughRevenue	View-through Revenue	double
beginToRenderEligibleImpressions	Begin to Render Eligible Impressions	long
beginToRenderImpressions	Begin to Render Impressions	long
billableEventsCm3	CM360 Billable Events	long
bookedActivities	Booked Activities	double
bookedClicks	Booked Clicks	double
bookedImpressions	Booked Impressions	double
bookedViewableImpressions	Booked Viewable Impressions	double
clickDeliveryStatus	Click Delivery Status	double
clickRate	Click Rate	double
clicks	Clicks	string
cookieReachAverageImpressionFrequency	Cookie Reach: Average Impression Frequency	double
cookieReachClickReach	Cookie Reach: Click Reach	long
cookieReachImpressionReach	Cookie Reach: Impression Reach	long
cookieReachIncrementalClickReach	Cookie Reach: Incremental Click Reach	long
cookieReachIncrementalImpressionReach	Cookie Reach: Incremental Impression Reach	long
cookieReachIncrementalTotalReach	Cookie Reach: Incremental Total Reach	long
cookieReachTotalReach	Cookie Reach: Total Reach	long
cookieUnconsentedClicks	Cookie Unconsented Clicks	long
cookieUnconsentedImpressions	Cookie Unconsented Impressions	long
costPerActivity	Cost Per Activity	double
costPerClick	Cost Per Click	double
costPerRevenue	Cost Per Revenue	double
downloadedImpressions	Downloaded Impressions	long
dv360Cost	DV360 Cost (Account Currency)	double
dv360CostUsd	DV360 Cost USD	double
effectiveCpm	Effective CPM	double
impressionDeliveryStatus	Impression Delivery Status	double
impressions	Impressions	string
impressionsCoviewed	Impressions (Co-Viewed)	string
mediaCost	Media Cost	double
naturalSearchActions	Natural Search Actions	double
naturalSearchClicks	Natural Search Clicks	long
naturalSearchRevenue	Natural Search Revenue	double
naturalSearchTransactions	Natural Search Transactions	double
paidSearchActionConversionPercentage	Floodlight: Paid Search Action Conversion Percentage	double
paidSearchActions	Paid Search Actions	double
paidSearchAverageCostPerAction	Floodlight: Paid Search Average Cost Per Action	double
paidSearchAverageCostPerTransaction	Floodlight: Paid Search Average Cost Per Transaction	double
paidSearchAverageDfaTransactionAmount	Floodlight: Paid Search Average CM360 Transaction Amount	double
paidSearchClickRate	Paid Search Click Rate	double
paidSearchClicks	Paid Search Clicks	long
paidSearchCost	Paid Search Cost	double
paidSearchImpressions	Paid Search Impressions	long
paidSearchRevenue	Paid Search Revenue	double
paidSearchSpendPerTransactionRevenue	Floodlight: Paid Search Spend Per Transaction Revenue	double
paidSearchTransactionConversionPercentage	Floodlight: Paid Search Transaction Conversion Percentage	double
paidSearchTransactionRevenuePerSpend	Floodlight: Paid Search Transaction Revenue Per Spend	double
paidSearchTransactions	Paid Search Transactions	double
paidSearchVisits	Paid Search Visits	long
plannedMediaCost	Planned Media Cost	double
provisionalImpressions	Provisional Impressions	long
revenuePerClick	Revenue Per Click	double
revenuePerThousandImpressions	Revenue Per Thousand Impressions	double
richMediaAverageDisplayTime	Average Display Time	double
richMediaAverageExpansionTime	Average Expansion Time	double
richMediaAverageFullScreenViewTime	Full-Screen Average View Time	double
richMediaAverageInteractionTime	Average Interaction Time	double
richMediaAverageVideoViewTime	Video Average View Time	double
richMediaBackupImages	Backup Image	long
richMediaClickRate	Rich Media Click Rate	double
richMediaClicks	Rich Media Clicks	long
richMediaCodeServes	Code Serves	long
richMediaCustomAverageTime	Average Time	double
richMediaCustomCounters	Counters	long
richMediaCustomExits	Exits	long
richMediaCustomTimers	Timers	long
richMediaDisplayTime	Total Display Time	long
richMediaEngagements	Rich Media Engagements	long
richMediaEventCounters	Event Counters	long
richMediaEventTimers	Event Timers	double
richMediaExpansionTime	Expansion Time	long
richMediaExpansions	Expansions	long
richMediaFullScreenImpressions	Full-Screen Impressions	long
richMediaFullScreenVideoCompletes	Full-Screen Video Completions	long
richMediaFullScreenVideoPlays	Full-Screen Video Plays	long
richMediaHtml5Impressions	HTML5 Impressions	long
richMediaImpressions	Rich Media Impressions	long
richMediaInteractionRate	Interaction Rate	double
richMediaInteractionTime	Total Interaction Time	long
richMediaInteractions	Total Interactions	long
richMediaInteractiveImpressions	Interactive Impressions	long
richMediaManualCloses	Manual Closes	long
richMediaScrolls	Rich Media Scrolls	long
richMediaTrueViewViews	TrueView Views	long
richMediaVideoCompanionClicks	Video Companion Clicks	long
richMediaVideoCompletions	Video Completions	long
richMediaVideoFirstQuartileCompletes	Video First Quartile Completions	long
richMediaVideoFullScreens	Video Full-Screen	long
richMediaVideoInteractionRate	Video Interaction Rate	double
richMediaVideoInteractions	Video Interactions	long
richMediaVideoMidpoints	Video Midpoints	long
richMediaVideoMutes	Video Mutes	long
richMediaVideoPauses	Video Pauses	long
richMediaVideoPlays	Video Plays	long
richMediaVideoProgressEvents	Video Progress Events	long
richMediaVideoReplays	Video Replays	long
richMediaVideoSkips	Video Skips	long
richMediaVideoStops	Video Stops	long
richMediaVideoThirdQuartileCompletes	Video Third Quartile Completions	long
richMediaVideoUnmutes	Video Unmutes	long
richMediaVideoViewRate	Video View Rate	double
richMediaVideoViews	Video Views	long
roadblockImpressions	Roadblock Impressions	long
socialEngagementRate	Social Engagement Rate	double
socialFollows	Follows	long
socialLeadSubmissions	Twitter Leads Generated	long
socialLikes	Likes	long
socialOfferAccepts	Twitter Offers Accepted	long
socialOtherInteractions	Other Social Interactions	long
socialReplies	Replies	long
socialSharesExternal	Shares (External)	long
socialSharesInternal	Shares (Internal)	long
socialTotalEngagements	Total Social Engagements	long
totalConversions	Total Conversions	double
totalConversionsRevenue	Total Revenue	double
trackedAds	Tracked Ads	long
twitterAppClicks	Twitter App Install Clicks	long
twitterBuyNowCardClicks	Twitter Buy Now Clicks	long
twitterBuyNowPurchaseSuccessfuls	Twitter Buy Now Purchases	long
twitterUrlClicks	Twitter URL Clicks	long
twitterVideo50PercentInViewFor2Seconds	Twitter: Video 50% In View For 2 Seconds	long
twitterVideo100PercentInViewFor3Seconds	Twitter: Video 100% In View For 3 Seconds	long
uniqueReachAverageImpressionFrequency	Unique Reach: Average Impression Frequency	string
uniqueReachAverageImpressionFrequencyCoviewed	Unique Reach: Average Impression Frequency (Co-Viewed)	string
uniqueReachAverageViewableImpressionFrequency	Unique Reach: Average Viewable Impression Frequency	string
uniqueReachClickReach	Unique Reach: Click Reach	string
uniqueReachDuplicateClickReach	Unique Reach: Duplicate Click Reach	string
uniqueReachDuplicateClickReachPercent	Unique Reach: Duplicate Click Reach Percent	string
uniqueReachDuplicateImpressionReach	Unique Reach: Duplicate Impression Reach	string
uniqueReachDuplicateImpressionReachPercent	Unique Reach: Duplicate Impression Reach Percent	string
uniqueReachDuplicateTotalReach	Unique Reach: Duplicate Total Reach	string
uniqueReachDuplicateTotalReachPercent	Unique Reach: Duplicate Total Reach Percent	string
uniqueReachDuplicateViewableImpressionReach	Unique Reach: Duplicate Viewable Impression Reach	string
uniqueReachDuplicateViewableImpressionReachPercent	Unique Reach: Duplicate Viewable Impression Reach Percent	string
uniqueReachExclusiveClickReach	Unique Reach: Exclusive Click Reach	string
uniqueReachExclusiveClickReachPercent	Unique Reach: Exclusive Click Reach Percent	string
uniqueReachExclusiveImpressionReach	Unique Reach: Exclusive Impression Reach	string
uniqueReachExclusiveImpressionReachPercent	Unique Reach: Exclusive Impression Reach Percent	string
uniqueReachExclusiveTotalReach	Unique Reach: Exclusive Total Reach	string
uniqueReachExclusiveTotalReachPercent	Unique Reach: Exclusive Total Reach Percent	string
uniqueReachExclusiveViewableImpressionReach	Unique Reach: Exclusive Viewable Impression Reach	string
uniqueReachExclusiveViewableImpressionReachPercent	Unique Reach: Exclusive Viewable Impression Reach Percent	string
uniqueReachImpressionReach	Unique Reach: Impression Reach	string
uniqueReachImpressionReachCoviewed	Unique Reach: Impression Reach (Co-Viewed)	string
uniqueReachIncrementalClickReach	Unique Reach: Incremental Click Reach	string
uniqueReachIncrementalImpressionReach	Unique Reach: Incremental Impression Reach	string
uniqueReachIncrementalTotalReach	Unique Reach: Incremental Total Reach	string
uniqueReachIncrementalViewableImpressionReach	Unique Reach: Incremental Viewable Impression Reach	string
uniqueReachTotalReach	Unique Reach: Total Reach	string
uniqueReachTotalReachCoviewed	Unique Reach: Total Reach (Co-Viewed)	string
uniqueReachViewableImpressionReach	Unique Reach: Viewable Impression Reach	string
verificationBlockedImpressions	Blocked Impressions	long
verificationBlockedPercentage	Blocked Percentage	double
verificationClassifiedImpressions	Classified Impressions	long
verificationMeasurableImpressionsForAudio	Measurable Impressions For Audio	long
verificationMeasurableImpressionsForVideoPlayerLocation	Measurable Impressions For Video Player Location	long
verificationMeasurableImpressionsForVideoPlayerSize	Measurable Impressions For Video Player Size	long
verificationPercentageMeasurableImpressionsForAudio	Percentage Of Measurable Impressions For Audio	double
verificationPercentageMeasurableImpressionsForVideoPlayerLocation	Percentage Of Measurable Impressions For Video Player Location	double
verificationPercentageMeasurableImpressionsForVideoPlayerSize	Percentage Of Measurable Impressions For Video Player Size	double
verificationPublisherProblems	Publisher Problems	long
verificationReportingProblems	Reporting Problems	long
verificationSensitiveCategoryImpressions	Sensitive Category Impressions	long
verificationServingProblems	Serving Problems	long
verificationVerifiableImpressions	Verifiable Impressions	long
verificationVideoMutedAtStart	Video Muted At Start	long
verificationVideoPlayerHdSizeImpressions	HD Video Player Size Impressions	long
verificationVideoPlayerLargeSizeImpressions	Large Video Player Size Impressions	long
verificationVideoPlayerLocationAvgPixelsFromLeft	Video Player Location Avg Pixels From Left	long
verificationVideoPlayerLocationAvgPixelsFromTop	Video Player Location Avg Pixels From Top	long
verificationVideoPlayerSizeAvgHeight	Video Player Size Avg Height	long
verificationVideoPlayerSizeAvgWidth	Video Player Size Avg Width	long
verificationVideoPlayerSmallSizeImpressions	Small Video Player Size Impressions	long
verificationVideoProminenceScore	Video Prominence Score	double
verificationWarnings	Warnings	long
videoCompanionClicks	Companion Clicks	long
videoCompanionImpressions	Companion Views	long

Reach by Frequency Metrics

API Name	Report Builder Name	Type
activeViewViewableImpressionCookieReach	Active View: Viewable Impression Cookie Reach	long
cookieReachAverageImpressionFrequency	Cookie Reach: Average Impression Frequency	double
cookieReachClickReach	Cookie Reach: Click Reach	long
cookieReachImpressionReach	Cookie Reach: Impression Reach	long
cookieReachIncrementalClickReach	Cookie Reach: Incremental Click Reach	long
cookieReachIncrementalImpressionReach	Cookie Reach: Incremental Impression Reach	long
cookieReachIncrementalTotalReach	Cookie Reach: Incremental Total Reach	long
cookieReachTotalReach	Cookie Reach: Total Reach	long
uniqueReachClickReach	Unique Reach: Click Reach	string
uniqueReachImpressionReach	Unique Reach: Impression Reach	string
uniqueReachImpressionReachCoviewed	Unique Reach: Impression Reach (Co-Viewed)	string
uniqueReachTotalReach	Unique Reach: Total Reach	string
uniqueReachTotalReachCoviewed	Unique Reach: Total Reach (Co-Viewed)	string
uniqueReachViewableImpressionReach	Unique Reach: Viewable Impression Reach	string

Reach Report Filters

API Name	Report Builder Name	Type
ad	Ad	string
adType	Ad Type	string
advertiser	Advertiser	string
browserPlatform	Browser/Platform	string
campaign	Campaign	string
city	City	string
connectionType	Connection Type	string
country	Country	string
dmaRegion	Designated Market Area (DMA)	string
frequency	Frequency	string
hour	Hour	string
mobileCarrier	Mobile Carrier	string
operatingSystem	Operating System	string
placement	Placement	string
platformType	Platform Type	string
site	Site (CM360)	string

Cross-media Reach Report Dimensions

API Name	Report Builder Name	Type
campaign (required)	Campaign	string
country (required)	Country	string
tvCampaign (required)	TV Campaign	string
advertiser	Advertiser	string
advertiserGroup	Advertiser Group	string
advertiserId	Advertiser ID	long
campaignEndDate	Campaign End Date	string
campaignExternalId	Campaign External ID	string
campaignId	Campaign ID	long
campaignStartDate	Campaign Start Date	string
contentCategory	Content Category	string
flightBookedCost	Flight Booked Cost	string
flightBookedRate	Flight Booked Rate	string
flightBookedUnits	Flight Booked Units	string
flightEndDate	Flight End Date	string
flightStartDate	Flight Start Date	string
floodlightConfigId	Floodlight Configuration	long
frequency	Frequency	string
packageRoadblock	Package/Roadblock	string
packageRoadblockId	Package/Roadblock ID	long
packageRoadblockStrategy	Package/Roadblock Strategy	string
packageRoadblockTotalBookedUnits	Package/Roadblock Total Booked Units	string
paymentSource	Payment Source	string
placement	Placement	string
placementCompatibility	Placement Compatibility	string
placementCostStructure	Placement Cost Structure	string
placementEndDate	Placement End Date	string
placementExternalId	Placement External ID	string
placementId	Placement ID	long
placementRate	Placement Rate	string
placementSize	Placement Pixel Size	string
placementStartDate	Placement Start Date	string
placementStrategy	Placement Strategy	string
placementTotalBookedUnits	Placement Total Booked Units	string
placementTotalPlannedMediaCost	Placement Total Planned Media Cost	string
site	Site (CM360)	string
siteDirectory	Site (Site Directory)	string
siteDirectoryId	Site ID (Site Directory)	long
siteId	Site ID (CM360)	long
siteKeyname	Site Keyname	string

Cross-media Reach Report Metrics

API Name	Report Builder Name	Type
impressionsCoviewed	Impressions (Co-Viewed)	string
tvCampaignAverageImpressionFrequency	Unique Reach: Average TV Campaign Impression Frequency	string
tvCampaignExclusiveCrossMediaReach	Unique Reach: TV Campaign Exclusive Cross Media Reach	string
tvCampaignImpressions	Unique Reach: TV Campaign Impressions	string
tvCampaignReach	Unique Reach: TV Campaign Reach	string
uniqueReachAddedCrossMediaImpressionReachCoviewed	Unique Reach: Added Cross Media Impression Reach (Co-Viewed)	string
uniqueReachAverageImpressionFrequencyCoviewed	Unique Reach: Average Impression Frequency (Co-Viewed)	string
uniqueReachAverageOverallCrossMediaImpressionFrequencyCoviewed	Unique Reach: Average Overall Cross Media Impression Frequency (Co-Viewed)	string
uniqueReachDuplicateCrossMediaImpressionReachCoviewed	Unique Reach: Duplicate Cross Media Impression Reach (Co-Viewed)	string
uniqueReachExclusiveCrossMediaImpressionReachCoviewed	Unique Reach: Exclusive Cross Media Impression Reach (Co-Viewed)	string
uniqueReachImpressionReachCoviewed	Unique Reach: Impression Reach (Co-Viewed)	string
uniqueReachOverallCrossMediaImpressionReachCoviewed	Unique Reach: Overall Cross Media Impression Reach (Co-Viewed)	string

Cross-media Reach Report Filters

API Name	Report Builder Name	Type
campaign (required)	Campaign	string
tvCampaignDateWindow (required)	TV Campaign Date Window	long
tvCampaignId (required)	TV Campaign ID	string
tvCampaignStartDate (required)	TV Campaign Start Date	long
advertiser	Advertiser	string
advertiserGroup	Advertiser Group	string
advertiserId	Advertiser ID	long
campaignEndDate	Campaign End Date	string
campaignExternalId	Campaign External ID	string
campaignId	Campaign ID	long
campaignStartDate	Campaign Start Date	string
contentCategory	Content Category	string
floodlightConfigId	Floodlight Configuration	long
frequency	Frequency	string
packageRoadblockId	Package/Roadblock ID	long
packageRoadblockStrategy	Package/Roadblock Strategy	string
packageRoadblockTotalBookedUnits	Package/Roadblock Total Booked Units	string
paymentSource	Payment Source	string
placement	Placement	string
placementCompatibility	Placement Compatibility	string
placementCostStructure	Placement Cost Structure	string
placementExternalId	Placement External ID	string
placementId	Placement ID	long
placementSize	Placement Pixel Size	string
placementStrategy	Placement Strategy	string
placementTotalBookedUnits	Placement Total Booked Units	string
platformType	Platform Type	string
site	Site (CM360)	string
siteDirectory	Site (Site Directory)	string
siteDirectoryId	Site ID (Site Directory)	long
siteId	Site ID (CM360)	long

Conversion Dimensions

API Name	Report Builder Name	Type
conversionId (required)	Conversion ID	string
activity	Activity	string
activityGroup	Activity Group	string
activityGroupId	Activity Group ID	long
activityId	Activity ID	long
activityTime	Activity Date/Time	string
browserPlatform	Browser/Platform	string
channelMix	Channel Mix	string
city	City	string
clickCount	Click Count	long
connectionType	Connection Type	string
conversionReferrer	Conversion Referrer	string
conversionUrl	Conversion URL	string
country	Country	string
daysSinceAttributedInteraction	Days Since Attributed Interaction	long
daysSinceFirstInteraction	Days Since First Interaction	long
dmaRegion	Designated Market Area (DMA)	string
floodlightAttributionType	Floodlight Attribution Type	string
floodlightConfigId	Floodlight Configuration	long
hoursSinceAttributedInteraction	Hours Since Attributed Interaction	long
hoursSinceFirstInteraction	Hours Since First Interaction	long
impressionCount	Impression Count	long
interactionCountClickTracker	Interaction Count: Click Tracker	long
interactionCountMobileStaticImage	Interaction Count: Mobile Static Image	long
interactionCountMobileVideo	Interaction Count: Mobile Video	long
interactionCountNaturalSearch	Interaction Count: Natural Search	long
interactionCountPaidSearch	Interaction Count: Paid Search	long
interactionCountStaticImage	Interaction Count: Static Image	long
interactionCountVideo	Interaction Count: Video	long
mobileCarrier	Mobile Carrier	string
numValue	NUM Value	string
operatingSystem	Operating System	string
operatingSystemVersion	Operating System Version	string
ordValue	ORD Value	string
pathLength	Path Length	long
pathType	Path Type	string
platformType	Platform Type	string
recalculatedAttributionType	Recalculated Attribution Type	string
state	State/Region	string
tranValue	TRAN Value	string
uValue	U Value	string
zipCode	ZIP/Postal Code	string

Per Interaction Dimensions

API Name	Report Builder Name	Type
interactionNumber (required)	Interaction Number	long
interactionTime (required)	Interaction Date/Time	string
ad	Ad	string
adId	Ad ID	long
adType	Ad Type	string
advertiser	Advertiser	string
advertiserGroup	Advertiser Group	string
advertiserId	Advertiser ID	long
asset	Asset	string
assetCategory	Asset Category	string
assetId	Asset ID	long
assetOrientation	Asset Orientation	string
audienceTargeted	Audience Targeted	string
campaign	Campaign	string
campaignEndDate	Campaign End Date	string
campaignId	Campaign ID	long
campaignStartDate	Campaign Start Date	string
clickThroughUrl	Click-through URL	string
creative	Creative	string
creativeGroup1	Creative Groups 1	string
creativeGroup2	Creative Groups 2	string
creativeId	Creative ID	long
creativeSize	Creative Pixel Size	string
creativeType	Creative Type	string
creativeVersion	Creative Version	string
dynamicProfile	Dynamic Profile	string
dynamicProfileId	Dynamic Profile Id	long
feed1	Dynamic Element 1	string
feed1ReportingDimension1	Feed 1 - Reporting dimension 1	string
feed1ReportingDimension2	Feed 1 - Reporting dimension 2	string
feed1ReportingDimension3	Feed 1 - Reporting dimension 3	string
feed1ReportingLabel	Feed 1 - Reporting label	string
feed1UniqueId	Feed 1 - Unique ID	string
feed2	Dynamic Element 2	string
feed2ReportingDimension1	Feed 2 - Reporting dimension 1	string
feed2ReportingDimension2	Feed 2 - Reporting dimension 2	string
feed2ReportingDimension3	Feed 2 - Reporting dimension 3	string
feed2ReportingLabel	Feed 2 - Reporting label	string
feed2UniqueId	Feed 2 - Unique ID	string
feed3	Dynamic Element 3	string
feed3ReportingDimension1	Feed 3 - Reporting dimension 1	string
feed3ReportingDimension2	Feed 3 - Reporting dimension 2	string
feed3ReportingDimension3	Feed 3 - Reporting dimension 3	string
feed3ReportingLabel	Feed 3 - Reporting label	string
feed3UniqueId	Feed 3 - Unique ID	string
feed4	Dynamic Element 4	string
feed4ReportingDimension1	Feed 4 - Reporting dimension 1	string
feed4ReportingDimension2	Feed 4 - Reporting dimension 2	string
feed4ReportingDimension3	Feed 4 - Reporting dimension 3	string
feed4ReportingLabel	Feed 4 - Reporting label	string
feed4UniqueId	Feed 4 - Unique ID	string
feed5	Dynamic Element 5	string
feed5ReportingDimension1	Feed 5 - Reporting dimension 1	string
feed5ReportingDimension2	Feed 5 - Reporting dimension 2	string
feed5ReportingDimension3	Feed 5 - Reporting dimension 3	string
feed5ReportingLabel	Feed 5 - Reporting label	string
feed5UniqueId	Feed 5 - Unique ID	string
floodlightAttributedInteraction	Floodlight Attributed Interaction	string
interactionChannel	Interaction Channel	string
interactionType	Interaction Type	string
naturalSearchEngineCountry	Natural Search Engine Country	string
naturalSearchEngineProperty	Natural Search Engine Property	string
naturalSearchEngineUrl	Natural Search Engine URL	string
naturalSearchLandingPage	Natural Search Landing Page	string
naturalSearchLandingPageQueryString	Natural Search Landing Page Query String	string
naturalSearchProcessedLandingPage	Natural Search Processed Landing Page	string
naturalSearchProcessedLandingPageQueryString	Natural Search Processed Landing Page Query String	string
naturalSearchQuery	Natural Search Query	string
packageRoadblock	Package/Roadblock	string
packageRoadblockId	Package/Roadblock ID	long
packageRoadblockStrategy	Package/Roadblock Strategy	string
paidSearchAd	Paid Search Ad	string
paidSearchAdGroup	Paid Search Ad Group	string
paidSearchAdGroupId	Paid Search Ad Group ID	long
paidSearchAdId	Paid Search Ad ID	long
paidSearchAdvertiser	Paid Search Advertiser	string
paidSearchAdvertiserId	Paid Search Advertiser ID	long
paidSearchAgency	Paid Search Agency	string
paidSearchAgencyId	Paid Search Agency ID	long
paidSearchBidStrategy	Paid Search Bid Strategy	string
paidSearchBidStrategyId	Paid Search Bid Strategy ID	long
paidSearchCampaign	Paid Search Campaign	string
paidSearchCampaignId	Paid Search Campaign ID	long
paidSearchEngineAccount	Paid Search Engine Account	string
paidSearchEngineAccountCategory	Paid Search Engine Account Category	string
paidSearchEngineAccountId	Paid Search Engine Account ID	long
paidSearchExternalAdGroupId	Paid Search External Ad Group ID	long
paidSearchExternalAdId	Paid Search External Ad ID	long
paidSearchExternalCampaignId	Paid Search External Campaign ID	long
paidSearchExternalKeywordId	Paid Search External Keyword ID	long
paidSearchKeyword	Paid Search Keyword	string
paidSearchKeywordId	Paid Search Keyword ID	long
paidSearchLabels	Paid Search Labels	string
paidSearchLandingPageUrl	Paid Search Landing Page URL	string
paidSearchLegacyKeywordId	Paid Search Legacy Keyword ID	long
paidSearchMatchType	Paid Search Match Type	string
paidSocialAd	Paid Social Ad	string
paidSocialAdGroup	Paid Social Ad Group	string
paidSocialAdGroupId	Paid Social Ad Group ID	long
paidSocialAdId	Paid Social Ad ID	long
paidSocialAdvertiser	Paid Social Advertiser	string
paidSocialAdvertiserId	Paid Social Advertiser ID	long
paidSocialAgency	Paid Social Agency	string
paidSocialAgencyId	Paid Social Agency ID	long
paidSocialCampaign	Paid Social Campaign	string
paidSocialCampaignId	Paid Social Campaign ID	long
paidSocialEngineAccount	Paid Social Engine Account	string
paidSocialEngineAccountId	Paid Social Engine Account ID	long
paidSocialExternalAdGroupId	Paid Social External Ad Group ID	long
paidSocialExternalAdId	Paid Social External Ad ID	long
paidSocialExternalCampaignId	Paid Social External Campaign ID	long
paidSocialExternalEngineAccountId	Paid Social External Engine Account ID	long
placement	Placement	string
placementEndDate	Placement End Date	string
placementId	Placement ID	long
placementSize	Placement Pixel Size	string
placementStartDate	Placement Start Date	string
recalculatedAttributedInteraction	Recalculated Attributed Interaction	string
renderingId	Rendering ID	long
richMediaVideoLength	Video Length	string
site	Site (CM360)	string
siteDirectory	Site (Site Directory)	string
siteDirectoryId	Site ID (Site Directory)	long
siteId	Site ID (CM360)	long
siteKeyname	Site Keyname	string
twitterImpressionId	Twitter Impression ID	long
withinFloodlightLookbackWindow	Within Floodlight Lookback Window	string

Path To Conversion Report Metrics

API Name	Report Builder Name	Type
totalConversions	Total Conversions	double
totalConversionsRevenue	Total Revenue	double

Path To Conversion Report Custom Floodlight Variables

API Name	Report Builder Name	Type
floodlightVariableDimension1	Custom Floodlight Variable 1	string
floodlightVariableDimension2	Custom Floodlight Variable 2	string
floodlightVariableDimension3	Custom Floodlight Variable 3	string
floodlightVariableDimension4	Custom Floodlight Variable 4	string
floodlightVariableDimension5	Custom Floodlight Variable 5	string
floodlightVariableDimension6	Custom Floodlight Variable 6	string
floodlightVariableDimension7	Custom Floodlight Variable 7	string
floodlightVariableDimension8	Custom Floodlight Variable 8	string
floodlightVariableDimension9	Custom Floodlight Variable 9	string
floodlightVariableDimension10	Custom Floodlight Variable 10	string
floodlightVariableDimension11	Custom Floodlight Variable 11	string
floodlightVariableDimension12	Custom Floodlight Variable 12	string
floodlightVariableDimension13	Custom Floodlight Variable 13	string
floodlightVariableDimension14	Custom Floodlight Variable 14	string
floodlightVariableDimension15	Custom Floodlight Variable 15	string
floodlightVariableDimension16	Custom Floodlight Variable 16	string
floodlightVariableDimension17	Custom Floodlight Variable 17	string
floodlightVariableDimension18	Custom Floodlight Variable 18	string
floodlightVariableDimension19	Custom Floodlight Variable 19	string
floodlightVariableDimension20	Custom Floodlight Variable 20	string
floodlightVariableDimension21	Custom Floodlight Variable 21	string
floodlightVariableDimension22	Custom Floodlight Variable 22	string
floodlightVariableDimension23	Custom Floodlight Variable 23	string
floodlightVariableDimension24	Custom Floodlight Variable 24	string
floodlightVariableDimension25	Custom Floodlight Variable 25	string
floodlightVariableDimension26	Custom Floodlight Variable 26	string
floodlightVariableDimension27	Custom Floodlight Variable 27	string
floodlightVariableDimension28	Custom Floodlight Variable 28	string
floodlightVariableDimension29	Custom Floodlight Variable 29	string
floodlightVariableDimension30	Custom Floodlight Variable 30	string
floodlightVariableDimension31	Custom Floodlight Variable 31	string
floodlightVariableDimension32	Custom Floodlight Variable 32	string
floodlightVariableDimension33	Custom Floodlight Variable 33	string
floodlightVariableDimension34	Custom Floodlight Variable 34	string
floodlightVariableDimension35	Custom Floodlight Variable 35	string
floodlightVariableDimension36	Custom Floodlight Variable 36	string
floodlightVariableDimension37	Custom Floodlight Variable 37	string
floodlightVariableDimension38	Custom Floodlight Variable 38	string
floodlightVariableDimension39	Custom Floodlight Variable 39	string
floodlightVariableDimension40	Custom Floodlight Variable 40	string
floodlightVariableDimension41	Custom Floodlight Variable 41	string
floodlightVariableDimension42	Custom Floodlight Variable 42	string
floodlightVariableDimension43	Custom Floodlight Variable 43	string
floodlightVariableDimension44	Custom Floodlight Variable 44	string
floodlightVariableDimension45	Custom Floodlight Variable 45	string
floodlightVariableDimension46	Custom Floodlight Variable 46	string
floodlightVariableDimension47	Custom Floodlight Variable 47	string
floodlightVariableDimension48	Custom Floodlight Variable 48	string
floodlightVariableDimension49	Custom Floodlight Variable 49	string
floodlightVariableDimension50	Custom Floodlight Variable 50	string
floodlightVariableDimension51	Custom Floodlight Variable 51	string
floodlightVariableDimension52	Custom Floodlight Variable 52	string
floodlightVariableDimension53	Custom Floodlight Variable 53	string
floodlightVariableDimension54	Custom Floodlight Variable 54	string
floodlightVariableDimension55	Custom Floodlight Variable 55	string
floodlightVariableDimension56	Custom Floodlight Variable 56	string
floodlightVariableDimension57	Custom Floodlight Variable 57	string
floodlightVariableDimension58	Custom Floodlight Variable 58	string
floodlightVariableDimension59	Custom Floodlight Variable 59	string
floodlightVariableDimension60	Custom Floodlight Variable 60	string
floodlightVariableDimension61	Custom Floodlight Variable 61	string
floodlightVariableDimension62	Custom Floodlight Variable 62	string
floodlightVariableDimension63	Custom Floodlight Variable 63	string
floodlightVariableDimension64	Custom Floodlight Variable 64	string
floodlightVariableDimension65	Custom Floodlight Variable 65	string
floodlightVariableDimension66	Custom Floodlight Variable 66	string
floodlightVariableDimension67	Custom Floodlight Variable 67	string
floodlightVariableDimension68	Custom Floodlight Variable 68	string
floodlightVariableDimension69	Custom Floodlight Variable 69	string
floodlightVariableDimension70	Custom Floodlight Variable 70	string
floodlightVariableDimension71	Custom Floodlight Variable 71	string
floodlightVariableDimension72	Custom Floodlight Variable 72	string
floodlightVariableDimension73	Custom Floodlight Variable 73	string
floodlightVariableDimension74	Custom Floodlight Variable 74	string
floodlightVariableDimension75	Custom Floodlight Variable 75	string
floodlightVariableDimension76	Custom Floodlight Variable 76	string
floodlightVariableDimension77	Custom Floodlight Variable 77	string
floodlightVariableDimension78	Custom Floodlight Variable 78	string
floodlightVariableDimension79	Custom Floodlight Variable 79	string
floodlightVariableDimension80	Custom Floodlight Variable 80	string
floodlightVariableDimension81	Custom Floodlight Variable 81	string
floodlightVariableDimension82	Custom Floodlight Variable 82	string
floodlightVariableDimension83	Custom Floodlight Variable 83	string
floodlightVariableDimension84	Custom Floodlight Variable 84	string
floodlightVariableDimension85	Custom Floodlight Variable 85	string
floodlightVariableDimension86	Custom Floodlight Variable 86	string
floodlightVariableDimension87	Custom Floodlight Variable 87	string
floodlightVariableDimension88	Custom Floodlight Variable 88	string
floodlightVariableDimension89	Custom Floodlight Variable 89	string
floodlightVariableDimension90	Custom Floodlight Variable 90	string
floodlightVariableDimension91	Custom Floodlight Variable 91	string
floodlightVariableDimension92	Custom Floodlight Variable 92	string
floodlightVariableDimension93	Custom Floodlight Variable 93	string
floodlightVariableDimension94	Custom Floodlight Variable 94	string
floodlightVariableDimension95	Custom Floodlight Variable 95	string
floodlightVariableDimension96	Custom Floodlight Variable 96	string
floodlightVariableDimension97	Custom Floodlight Variable 97	string
floodlightVariableDimension98	Custom Floodlight Variable 98	string
floodlightVariableDimension99	Custom Floodlight Variable 99	string
floodlightVariableDimension100	Custom Floodlight Variable 100	string

Cross Dimension Reach Report Breakdown

API Name	Report Builder Name	Type
date	Date	string
month	Month	string
week	Week	string

Cross Dimension Reach Report Filters

API Name	Report Builder Name	Type
advertiser	Advertiser	string
campaign	Campaign	string

Cross Dimension Reach Report Metrics

API Name	Report Builder Name	Type
cookieReachAverageImpressionFrequency	Cookie Reach: Average Impression Frequency	double
cookieReachClickReach	Cookie Reach: Click Reach	long
cookieReachDuplicateClickReach	Cookie Reach: Duplicate Click Reach	long
cookieReachDuplicateClickReachPercent	Cookie Reach: Duplicate Click Reach %	double
cookieReachDuplicateImpressionReach	Cookie Reach: Duplicate Impression Reach	long
cookieReachDuplicateImpressionReachPercent	Cookie Reach: Duplicate Impression Reach %	double
cookieReachDuplicateTotalReach	Cookie Reach: Duplicate Total Reach	long
cookieReachDuplicateTotalReachPercent	Cookie Reach: Duplicate Total Reach %	double
cookieReachExclusiveClickReach	Cookie Reach: Exclusive Click Reach	long
cookieReachExclusiveClickReachPercent	Cookie Reach: Exclusive Click Reach %	double
cookieReachExclusiveImpressionReach	Cookie Reach: Exclusive Impression Reach	long
cookieReachExclusiveImpressionReachPercent	Cookie Reach: Exclusive Impression Reach %	double
cookieReachExclusiveTotalReach	Cookie Reach: Exclusive Total Reach	long
cookieReachExclusiveTotalReachPercent	Cookie Reach: Exclusive Total Reach %	double
cookieReachImpressionReach	Cookie Reach: Impression Reach	long
cookieReachIncrementalClickReach	Cookie Reach: Incremental Click Reach	long
cookieReachIncrementalImpressionReach	Cookie Reach: Incremental Impression Reach	long
cookieReachIncrementalTotalReach	Cookie Reach: Incremental Total Reach	long
cookieReachTotalReach	Cookie Reach: Total Reach	long

Cross Dimension Reach Report Overlap Metrics

API Name	Report Builder Name	Type
cookieReachOverlapClickReach	Cookie Reach: Overlap Click Reach	long
cookieReachOverlapClickReachPercent	Cookie Reach: Overlap Click Reach %	double
cookieReachOverlapImpressionReach	Cookie Reach: Overlap Impression Reach	long
cookieReachOverlapImpressionReachPercent	Cookie Reach: Overlap Impression Reach %	double
cookieReachOverlapTotalReach	Cookie Reach: Overlap Total Reach	long
cookieReachOverlapTotalReachPercent	Cookie Reach: Overlap Total Reach %	double

Floodlight Report Dimensions

API Name	Report Builder Name	Type
activity	Activity	string
activityGroup	Activity Group	string
activityGroupId	Activity Group ID	long
activityId	Activity ID	long
activityTime	Activity Date/Time	string
ad	Ad	string
adId	Ad ID	long
adType	Ad Type	string
advertiser	Advertiser	string
advertiserGroup	Advertiser Group	string
advertiserId	Advertiser ID	long
asset	Asset	string
assetCategory	Asset Category	string
assetId	Asset ID	long
assetOrientation	Asset Orientation	string
audienceTargeted	Audience Targeted	string
browserPlatform	Browser/Platform	string
campaign	Campaign	string
campaignEndDate	Campaign End Date	string
campaignId	Campaign ID	long
campaignStartDate	Campaign Start Date	string
channelMix	Channel Mix	string
city	City	string
clickCount	Click Count	long
clickThroughUrl	Click-through URL	string
connectionType	Connection Type	string
conversionReferrer	Conversion Referrer	string
conversionUrl	Conversion URL	string
country	Country	string
creative	Creative	string
creativeGroup1	Creative Groups 1	string
creativeGroup2	Creative Groups 2	string
creativeId	Creative ID	long
creativeSize	Creative Pixel Size	string
creativeType	Creative Type	string
creativeVersion	Creative Version	string
dataSource	Data Source	string
date	Date	string
daysSinceAttributedInteraction	Days Since Attributed Interaction	long
daysSinceFirstInteraction	Days Since First Interaction	long
dmaRegion	Designated Market Area (DMA)	string
dynamicProfile	Dynamic Profile	string
dynamicProfileId	Dynamic Profile Id	long
feed1	Dynamic Element 1	string
feed1ReportingDimension1	Feed 1 - Reporting dimension 1	string
feed1ReportingDimension2	Feed 1 - Reporting dimension 2	string
feed1ReportingDimension3	Feed 1 - Reporting dimension 3	string
feed1ReportingLabel	Feed 1 - Reporting label	string
feed1UniqueId	Feed 1 - Unique ID	string
feed2	Dynamic Element 2	string
feed2ReportingDimension1	Feed 2 - Reporting dimension 1	string
feed2ReportingDimension2	Feed 2 - Reporting dimension 2	string
feed2ReportingDimension3	Feed 2 - Reporting dimension 3	string
feed2ReportingLabel	Feed 2 - Reporting label	string
feed2UniqueId	Feed 2 - Unique ID	string
feed3	Dynamic Element 3	string
feed3ReportingDimension1	Feed 3 - Reporting dimension 1	string
feed3ReportingDimension2	Feed 3 - Reporting dimension 2	string
feed3ReportingDimension3	Feed 3 - Reporting dimension 3	string
feed3ReportingLabel	Feed 3 - Reporting label	string
feed3UniqueId	Feed 3 - Unique ID	string
feed4	Dynamic Element 4	string
feed4ReportingDimension1	Feed 4 - Reporting dimension 1	string
feed4ReportingDimension2	Feed 4 - Reporting dimension 2	string
feed4ReportingDimension3	Feed 4 - Reporting dimension 3	string
feed4ReportingLabel	Feed 4 - Reporting label	string
feed4UniqueId	Feed 4 - Unique ID	string
feed5	Dynamic Element 5	string
feed5ReportingDimension1	Feed 5 - Reporting dimension 1	string
feed5ReportingDimension2	Feed 5 - Reporting dimension 2	string
feed5ReportingDimension3	Feed 5 - Reporting dimension 3	string
feed5ReportingLabel	Feed 5 - Reporting label	string
feed5UniqueId	Feed 5 - Unique ID	string
floodlightAttributionType	Floodlight Attribution Type	string
floodlightConfigId	Floodlight Configuration	long
floodlightVariableDimension1	Custom Floodlight Variable 1	string
floodlightVariableDimension2	Custom Floodlight Variable 2	string
floodlightVariableDimension3	Custom Floodlight Variable 3	string
floodlightVariableDimension4	Custom Floodlight Variable 4	string
floodlightVariableDimension5	Custom Floodlight Variable 5	string
floodlightVariableDimension6	Custom Floodlight Variable 6	string
floodlightVariableDimension7	Custom Floodlight Variable 7	string
floodlightVariableDimension8	Custom Floodlight Variable 8	string
floodlightVariableDimension9	Custom Floodlight Variable 9	string
floodlightVariableDimension10	Custom Floodlight Variable 10	string
floodlightVariableDimension11	Custom Floodlight Variable 11	string
floodlightVariableDimension12	Custom Floodlight Variable 12	string
floodlightVariableDimension13	Custom Floodlight Variable 13	string
floodlightVariableDimension14	Custom Floodlight Variable 14	string
floodlightVariableDimension15	Custom Floodlight Variable 15	string
floodlightVariableDimension16	Custom Floodlight Variable 16	string
floodlightVariableDimension17	Custom Floodlight Variable 17	string
floodlightVariableDimension18	Custom Floodlight Variable 18	string
floodlightVariableDimension19	Custom Floodlight Variable 19	string
floodlightVariableDimension20	Custom Floodlight Variable 20	string
floodlightVariableDimension21	Custom Floodlight Variable 21	string
floodlightVariableDimension22	Custom Floodlight Variable 22	string
floodlightVariableDimension23	Custom Floodlight Variable 23	string
floodlightVariableDimension24	Custom Floodlight Variable 24	string
floodlightVariableDimension25	Custom Floodlight Variable 25	string
floodlightVariableDimension26	Custom Floodlight Variable 26	string
floodlightVariableDimension27	Custom Floodlight Variable 27	string
floodlightVariableDimension28	Custom Floodlight Variable 28	string
floodlightVariableDimension29	Custom Floodlight Variable 29	string
floodlightVariableDimension30	Custom Floodlight Variable 30	string
floodlightVariableDimension31	Custom Floodlight Variable 31	string
floodlightVariableDimension32	Custom Floodlight Variable 32	string
floodlightVariableDimension33	Custom Floodlight Variable 33	string
floodlightVariableDimension34	Custom Floodlight Variable 34	string
floodlightVariableDimension35	Custom Floodlight Variable 35	string
floodlightVariableDimension36	Custom Floodlight Variable 36	string
floodlightVariableDimension37	Custom Floodlight Variable 37	string
floodlightVariableDimension38	Custom Floodlight Variable 38	string
floodlightVariableDimension39	Custom Floodlight Variable 39	string
floodlightVariableDimension40	Custom Floodlight Variable 40	string
floodlightVariableDimension41	Custom Floodlight Variable 41	string
floodlightVariableDimension42	Custom Floodlight Variable 42	string
floodlightVariableDimension43	Custom Floodlight Variable 43	string
floodlightVariableDimension44	Custom Floodlight Variable 44	string
floodlightVariableDimension45	Custom Floodlight Variable 45	string
floodlightVariableDimension46	Custom Floodlight Variable 46	string
floodlightVariableDimension47	Custom Floodlight Variable 47	string
floodlightVariableDimension48	Custom Floodlight Variable 48	string
floodlightVariableDimension49	Custom Floodlight Variable 49	string
floodlightVariableDimension50	Custom Floodlight Variable 50	string
floodlightVariableDimension51	Custom Floodlight Variable 51	string
floodlightVariableDimension52	Custom Floodlight Variable 52	string
floodlightVariableDimension53	Custom Floodlight Variable 53	string
floodlightVariableDimension54	Custom Floodlight Variable 54	string
floodlightVariableDimension55	Custom Floodlight Variable 55	string
floodlightVariableDimension56	Custom Floodlight Variable 56	string
floodlightVariableDimension57	Custom Floodlight Variable 57	string
floodlightVariableDimension58	Custom Floodlight Variable 58	string
floodlightVariableDimension59	Custom Floodlight Variable 59	string
floodlightVariableDimension60	Custom Floodlight Variable 60	string
floodlightVariableDimension61	Custom Floodlight Variable 61	string
floodlightVariableDimension62	Custom Floodlight Variable 62	string
floodlightVariableDimension63	Custom Floodlight Variable 63	string
floodlightVariableDimension64	Custom Floodlight Variable 64	string
floodlightVariableDimension65	Custom Floodlight Variable 65	string
floodlightVariableDimension66	Custom Floodlight Variable 66	string
floodlightVariableDimension67	Custom Floodlight Variable 67	string
floodlightVariableDimension68	Custom Floodlight Variable 68	string
floodlightVariableDimension69	Custom Floodlight Variable 69	string
floodlightVariableDimension70	Custom Floodlight Variable 70	string
floodlightVariableDimension71	Custom Floodlight Variable 71	string
floodlightVariableDimension72	Custom Floodlight Variable 72	string
floodlightVariableDimension73	Custom Floodlight Variable 73	string
floodlightVariableDimension74	Custom Floodlight Variable 74	string
floodlightVariableDimension75	Custom Floodlight Variable 75	string
floodlightVariableDimension76	Custom Floodlight Variable 76	string
floodlightVariableDimension77	Custom Floodlight Variable 77	string
floodlightVariableDimension78	Custom Floodlight Variable 78	string
floodlightVariableDimension79	Custom Floodlight Variable 79	string
floodlightVariableDimension80	Custom Floodlight Variable 80	string
floodlightVariableDimension81	Custom Floodlight Variable 81	string
floodlightVariableDimension82	Custom Floodlight Variable 82	string
floodlightVariableDimension83	Custom Floodlight Variable 83	string
floodlightVariableDimension84	Custom Floodlight Variable 84	string
floodlightVariableDimension85	Custom Floodlight Variable 85	string
floodlightVariableDimension86	Custom Floodlight Variable 86	string
floodlightVariableDimension87	Custom Floodlight Variable 87	string
floodlightVariableDimension88	Custom Floodlight Variable 88	string
floodlightVariableDimension89	Custom Floodlight Variable 89	string
floodlightVariableDimension90	Custom Floodlight Variable 90	string
floodlightVariableDimension91	Custom Floodlight Variable 91	string
floodlightVariableDimension92	Custom Floodlight Variable 92	string
floodlightVariableDimension93	Custom Floodlight Variable 93	string
floodlightVariableDimension94	Custom Floodlight Variable 94	string
floodlightVariableDimension95	Custom Floodlight Variable 95	string
floodlightVariableDimension96	Custom Floodlight Variable 96	string
floodlightVariableDimension97	Custom Floodlight Variable 97	string
floodlightVariableDimension98	Custom Floodlight Variable 98	string
floodlightVariableDimension99	Custom Floodlight Variable 99	string
floodlightVariableDimension100	Custom Floodlight Variable 100	string
hour	Hour	string
hoursSinceAttributedInteraction	Hours Since Attributed Interaction	long
hoursSinceFirstInteraction	Hours Since First Interaction	long
impressionCount	Impression Count	long
interactionChannel	Interaction Channel	string
interactionCountClickTracker	Interaction Count: Click Tracker	long
interactionCountMobileStaticImage	Interaction Count: Mobile Static Image	long
interactionCountMobileVideo	Interaction Count: Mobile Video	long
interactionCountNaturalSearch	Interaction Count: Natural Search	long
interactionCountPaidSearch	Interaction Count: Paid Search	long
interactionCountStaticImage	Interaction Count: Static Image	long
interactionCountVideo	Interaction Count: Video	long
interactionType	Interaction Type	string
mobileCarrier	Mobile Carrier	string
month	Month	string
naturalSearchEngineCountry	Natural Search Engine Country	string
naturalSearchEngineProperty	Natural Search Engine Property	string
naturalSearchEngineUrl	Natural Search Engine URL	string
naturalSearchLandingPage	Natural Search Landing Page	string
naturalSearchLandingPageQueryString	Natural Search Landing Page Query String	string
naturalSearchProcessedLandingPage	Natural Search Processed Landing Page	string
naturalSearchProcessedLandingPageQueryString	Natural Search Processed Landing Page Query String	string
naturalSearchQuery	Natural Search Query	string
numValue	NUM Value	string
operatingSystem	Operating System	string
operatingSystemVersion	Operating System Version	string
ordValue	ORD Value	string
packageRoadblock	Package/Roadblock	string
packageRoadblockId	Package/Roadblock ID	long
packageRoadblockStrategy	Package/Roadblock Strategy	string
paidSearchAd	Paid Search Ad	string
paidSearchAdGroup	Paid Search Ad Group	string
paidSearchAdGroupId	Paid Search Ad Group ID	long
paidSearchAdId	Paid Search Ad ID	long
paidSearchAdvertiser	Paid Search Advertiser	string
paidSearchAdvertiserId	Paid Search Advertiser ID	long
paidSearchAgency	Paid Search Agency	string
paidSearchAgencyId	Paid Search Agency ID	long
paidSearchBidStrategy	Paid Search Bid Strategy	string
paidSearchBidStrategyId	Paid Search Bid Strategy ID	long
paidSearchCampaign	Paid Search Campaign	string
paidSearchCampaignId	Paid Search Campaign ID	long
paidSearchEngineAccount	Paid Search Engine Account	string
paidSearchEngineAccountCategory	Paid Search Engine Account Category	string
paidSearchEngineAccountId	Paid Search Engine Account ID	long
paidSearchExternalAdGroupId	Paid Search External Ad Group ID	long
paidSearchExternalAdId	Paid Search External Ad ID	long
paidSearchExternalCampaignId	Paid Search External Campaign ID	long
paidSearchExternalKeywordId	Paid Search External Keyword ID	long
paidSearchKeyword	Paid Search Keyword	string
paidSearchKeywordId	Paid Search Keyword ID	long
paidSearchLabels	Paid Search Labels	string
paidSearchLandingPageUrl	Paid Search Landing Page URL	string
paidSearchLegacyKeywordId	Paid Search Legacy Keyword ID	long
paidSearchMatchType	Paid Search Match Type	string
paidSocialAd	Paid Social Ad	string
paidSocialAdGroup	Paid Social Ad Group	string
paidSocialAdGroupId	Paid Social Ad Group ID	long
paidSocialAdId	Paid Social Ad ID	long
paidSocialAdvertiser	Paid Social Advertiser	string
paidSocialAdvertiserId	Paid Social Advertiser ID	long
paidSocialAgency	Paid Social Agency	string
paidSocialAgencyId	Paid Social Agency ID	long
paidSocialCampaign	Paid Social Campaign	string
paidSocialCampaignId	Paid Social Campaign ID	long
paidSocialEngineAccount	Paid Social Engine Account	string
paidSocialEngineAccountId	Paid Social Engine Account ID	long
paidSocialExternalAdGroupId	Paid Social External Ad Group ID	long
paidSocialExternalAdId	Paid Social External Ad ID	long
paidSocialExternalCampaignId	Paid Social External Campaign ID	long
paidSocialExternalEngineAccountId	Paid Social External Engine Account ID	long
pathLength	Path Length	long
pathType	Path Type	string
placement	Placement	string
placementEndDate	Placement End Date	string
placementId	Placement ID	long
placementSize	Placement Pixel Size	string
placementStartDate	Placement Start Date	string
platformType	Platform Type	string
renderingId	Rendering ID	long
richMediaVideoLength	Video Length	string
site	Site (CM360)	string
siteDirectory	Site (Site Directory)	string
siteDirectoryId	Site ID (Site Directory)	long
siteId	Site ID (CM360)	long
siteKeyname	Site Keyname	string
state	State/Region	string
tranValue	TRAN Value	string
uValue	U Value	string
week	Week	string
zipCode	ZIP/Postal Code	string

Floodlight Report Metrics

API Name	Report Builder Name	Type
activityClickThroughConversions	Click-through Conversions	double
activityClickThroughRevenue	Click-through Revenue	double
activityViewThroughConversions	View-through Conversions	double
activityViewThroughRevenue	View-through Revenue	double
cookieConsentedFloodlightImpressions	Cookie Consented Floodlight Impressions	long
cookieUnconsentedFloodlightImpressions	Cookie Unconsented Floodlight Impressions	long
duplicateFloodlightImpressions	Duplicate Consented Floodlight Impressions	long
floodlightImpressions	Floodlight Impressions	long
floodlightVariableMetric1	Custom Floodlight Variable 1	double
floodlightVariableMetric2	Custom Floodlight Variable 2	double
floodlightVariableMetric3	Custom Floodlight Variable 3	double
floodlightVariableMetric4	Custom Floodlight Variable 4	double
floodlightVariableMetric5	Custom Floodlight Variable 5	double
floodlightVariableMetric6	Custom Floodlight Variable 6	double
floodlightVariableMetric7	Custom Floodlight Variable 7	double
floodlightVariableMetric8	Custom Floodlight Variable 8	double
floodlightVariableMetric9	Custom Floodlight Variable 9	double
floodlightVariableMetric10	Custom Floodlight Variable 10	double
floodlightVariableMetric11	Custom Floodlight Variable 11	double
floodlightVariableMetric12	Custom Floodlight Variable 12	double
floodlightVariableMetric13	Custom Floodlight Variable 13	double
floodlightVariableMetric14	Custom Floodlight Variable 14	double
floodlightVariableMetric15	Custom Floodlight Variable 15	double
floodlightVariableMetric16	Custom Floodlight Variable 16	double
floodlightVariableMetric17	Custom Floodlight Variable 17	double
floodlightVariableMetric18	Custom Floodlight Variable 18	double
floodlightVariableMetric19	Custom Floodlight Variable 19	double
floodlightVariableMetric20	Custom Floodlight Variable 20	double
floodlightVariableMetric21	Custom Floodlight Variable 21	double
floodlightVariableMetric22	Custom Floodlight Variable 22	double
floodlightVariableMetric23	Custom Floodlight Variable 23	double
floodlightVariableMetric24	Custom Floodlight Variable 24	double
floodlightVariableMetric25	Custom Floodlight Variable 25	double
floodlightVariableMetric26	Custom Floodlight Variable 26	double
floodlightVariableMetric27	Custom Floodlight Variable 27	double
floodlightVariableMetric28	Custom Floodlight Variable 28	double
floodlightVariableMetric29	Custom Floodlight Variable 29	double
floodlightVariableMetric30	Custom Floodlight Variable 30	double
floodlightVariableMetric31	Custom Floodlight Variable 31	double
floodlightVariableMetric32	Custom Floodlight Variable 32	double
floodlightVariableMetric33	Custom Floodlight Variable 33	double
floodlightVariableMetric34	Custom Floodlight Variable 34	double
floodlightVariableMetric35	Custom Floodlight Variable 35	double
floodlightVariableMetric36	Custom Floodlight Variable 36	double
floodlightVariableMetric37	Custom Floodlight Variable 37	double
floodlightVariableMetric38	Custom Floodlight Variable 38	double
floodlightVariableMetric39	Custom Floodlight Variable 39	double
floodlightVariableMetric40	Custom Floodlight Variable 40	double
floodlightVariableMetric41	Custom Floodlight Variable 41	double
floodlightVariableMetric42	Custom Floodlight Variable 42	double
floodlightVariableMetric43	Custom Floodlight Variable 43	double
floodlightVariableMetric44	Custom Floodlight Variable 44	double
floodlightVariableMetric45	Custom Floodlight Variable 45	double
floodlightVariableMetric46	Custom Floodlight Variable 46	double
floodlightVariableMetric47	Custom Floodlight Variable 47	double
floodlightVariableMetric48	Custom Floodlight Variable 48	double
floodlightVariableMetric49	Custom Floodlight Variable 49	double
floodlightVariableMetric50	Custom Floodlight Variable 50	double
floodlightVariableMetric51	Custom Floodlight Variable 51	double
floodlightVariableMetric52	Custom Floodlight Variable 52	double
floodlightVariableMetric53	Custom Floodlight Variable 53	double
floodlightVariableMetric54	Custom Floodlight Variable 54	double
floodlightVariableMetric55	Custom Floodlight Variable 55	double
floodlightVariableMetric56	Custom Floodlight Variable 56	double
floodlightVariableMetric57	Custom Floodlight Variable 57	double
floodlightVariableMetric58	Custom Floodlight Variable 58	double
floodlightVariableMetric59	Custom Floodlight Variable 59	double
floodlightVariableMetric60	Custom Floodlight Variable 60	double
floodlightVariableMetric61	Custom Floodlight Variable 61	double
floodlightVariableMetric62	Custom Floodlight Variable 62	double
floodlightVariableMetric63	Custom Floodlight Variable 63	double
floodlightVariableMetric64	Custom Floodlight Variable 64	double
floodlightVariableMetric65	Custom Floodlight Variable 65	double
floodlightVariableMetric66	Custom Floodlight Variable 66	double
floodlightVariableMetric67	Custom Floodlight Variable 67	double
floodlightVariableMetric68	Custom Floodlight Variable 68	double
floodlightVariableMetric69	Custom Floodlight Variable 69	double
floodlightVariableMetric70	Custom Floodlight Variable 70	double
floodlightVariableMetric71	Custom Floodlight Variable 71	double
floodlightVariableMetric72	Custom Floodlight Variable 72	double
floodlightVariableMetric73	Custom Floodlight Variable 73	double
floodlightVariableMetric74	Custom Floodlight Variable 74	double
floodlightVariableMetric75	Custom Floodlight Variable 75	double
floodlightVariableMetric76	Custom Floodlight Variable 76	double
floodlightVariableMetric77	Custom Floodlight Variable 77	double
floodlightVariableMetric78	Custom Floodlight Variable 78	double
floodlightVariableMetric79	Custom Floodlight Variable 79	double
floodlightVariableMetric80	Custom Floodlight Variable 80	double
floodlightVariableMetric81	Custom Floodlight Variable 81	double
floodlightVariableMetric82	Custom Floodlight Variable 82	double
floodlightVariableMetric83	Custom Floodlight Variable 83	double
floodlightVariableMetric84	Custom Floodlight Variable 84	double
floodlightVariableMetric85	Custom Floodlight Variable 85	double
floodlightVariableMetric86	Custom Floodlight Variable 86	double
floodlightVariableMetric87	Custom Floodlight Variable 87	double
floodlightVariableMetric88	Custom Floodlight Variable 88	double
floodlightVariableMetric89	Custom Floodlight Variable 89	double
floodlightVariableMetric90	Custom Floodlight Variable 90	double
floodlightVariableMetric91	Custom Floodlight Variable 91	double
floodlightVariableMetric92	Custom Floodlight Variable 92	double
floodlightVariableMetric93	Custom Floodlight Variable 93	double
floodlightVariableMetric94	Custom Floodlight Variable 94	double
floodlightVariableMetric95	Custom Floodlight Variable 95	double
floodlightVariableMetric96	Custom Floodlight Variable 96	double
floodlightVariableMetric97	Custom Floodlight Variable 97	double
floodlightVariableMetric98	Custom Floodlight Variable 98	double
floodlightVariableMetric99	Custom Floodlight Variable 99	double
floodlightVariableMetric100	Custom Floodlight Variable 100	double
lastClickAttributedTransactionCount	Click-through Transaction Count	double
lastImpressionAttributedTransactionCount	View-through Transaction Count	double
totalConversions	Total Conversions	double
totalConversionsRevenue	Total Revenue	double
transactionCount	Transaction Count	long

Floodlight Report Filters

API Name	Report Builder Name	Type
activity	Activity	string
activityGroup	Activity Group	string
ad	Ad	string
adType	Ad Type	string
advertiser	Advertiser	string
advertiserGroup	Advertiser Group	string
browserPlatform	Browser/Platform	string
campaign	Campaign	string
campaignEndDate	Campaign End Date	string
campaignStartDate	Campaign Start Date	string
city	City	string
clickThroughUrl	Click-through URL	string
connectionType	Connection Type	string
country	Country	string
creative	Creative	string
creativeGroup1	Creative Groups 1	string
creativeGroup2	Creative Groups 2	string
creativeSize	Creative Pixel Size	string
creativeType	Creative Type	string
dmaRegion	Designated Market Area (DMA)	string
floodlightAttributionType	Floodlight Attribution Type	string
mobileCarrier	Mobile Carrier	string
operatingSystem	Operating System	string
packageRoadblockStrategy	Package/Roadblock Strategy	string
placement	Placement	string
placementSize	Placement Pixel Size	string
platformType	Platform Type	string
renderingId	Rendering ID	long
site	Site (CM360)	string
siteDirectory	Site (Site Directory)	string
state	State/Region	string