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type Vertical (v201809)

Service
AdGroupCriterionService CampaignCriterionService ConstantDataService FeedItemTargetService SharedCriterionService TargetingIdeaService TrafficEstimatorService
Dependencies
getVerticalCriterion()
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Vertical
Inheritance
Criterion
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AgeRange Carrier CriterionUserInterest Gender Language MobileAppCategory MobileDevice OperatingSystemVersion Vertical

Use verticals to target or exclude placements in the Google Display Network based on the category into which the placement falls (for example, "Pets & Animals/Pets/Dogs"). View the complete list of available vertical categories.

Namespace
https://adwords.google.com/api/adwords/cm/v201809

Field
Criterion (inherited)

id

xsd:long

ID of this criterion.

This field is required and should not be null when it is contained within Operators : SET, REMOVE.

type

Criterion.Type

Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

Enumerations
CONTENT_LABEL
Content label for exclusion.
KEYWORD
Keyword. e.g. 'mars cruise'
PLACEMENT
Placement. aka Website. e.g. 'www.flowers4sale.com'
VERTICAL
Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network.
USER_LIST
User lists, are links to sets of users defined by the advertiser.
USER_INTEREST
User interests, categories of interests the user is interested in.
MOBILE_APPLICATION
Mobile applications to target.
MOBILE_APP_CATEGORY
Mobile application categories to target.
PRODUCT_PARTITION
Product partition (product group) in a shopping campaign.
IP_BLOCK
IP addresses to exclude.
WEBPAGE
Webpages of an advertiser's website to target.
LANGUAGE
Languages to target.
LOCATION
Geographic regions to target.
AGE_RANGE
Age Range to exclude.
CARRIER
Mobile carriers to target.
OPERATING_SYSTEM_VERSION
Mobile operating system versions to target.
MOBILE_DEVICE
Mobile devices to target.
GENDER
Gender to exclude.
PARENT
Parent to target and exclude.
PROXIMITY
Proximity (area within a radius) to target.
PLATFORM
Platforms to target.
PREFERRED_CONTENT
Representing preferred content bid modifier.
AD_SCHEDULE
AdSchedule or specific days and time intervals to target.
LOCATION_GROUPS
Targeting based on location groups.
PRODUCT_SCOPE
Scope of products. Contains a list of product dimensions, all of which a product has to match to be included in the campaign.
CUSTOM_AFFINITY
Custom Affinity, a criterion used for custom audience targeting.
CUSTOM_INTENT
Custom Intent, a criterion used for custom audience targeting.
YOUTUBE_VIDEO
YouTube video to target.
YOUTUBE_CHANNEL
YouTube channel to target.
APP_PAYMENT_MODEL
Enables advertisers to target paid apps.
INCOME_RANGE
Income range to target and exclude.
INTERACTION_TYPE
Interaction type to bid modify.
UNKNOWN

This field is read only and will be ignored when sent to the API.

Criterion.Type

xsd:string

Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

Vertical

verticalId

xsd:long

Id of this vertical.

verticalParentId

xsd:long

Id of the parent of this vertical.

This field is read only and will be ignored when sent to the API.

path

xsd:string[]

The category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, {"Pets & Animals", "Pets", "Dogs"} represents the "Pets & Animals/Pets/Dogs" category. A complete list of available vertical categories is available here This field is required and must not be empty.