As with other ads, ad creation is accomplished using
You can then add the responsive display ad to standard Display
To create a responsive display ad, you need to populate the following required
All other fields and images' specifications can be found in the reference page and the Help Center article.
- Color controls
- You can customize colors for your responsive display ads to fit your branding
needs by specifying
truewhen you want to let ads serve with different colors than what you've specified, when necessary.
- Display ad format setting
Responsive display ads can run as both native and non-native formats. The difference between the two formats is that native format rendering is controlled by publishers, whereas non-native format rendering is optimized by Google models, with advertisers' inputs—for example, color information from
You can set the
format_settingfield to select the format that the ads should run as. However, you cannot set the
false, as the coloring needs to be controlled by publishers in the case of native formats.
- Ad controls
Responsive display ads can tell you if they've been opted in to generated videos or asset enhancements through their