You can customize colors for your responsive display ads to fit your branding
needs by specifying
main_color and
accent_color. Set
allow_flexible_color
to true when you want to let ads serve with different colors than what
you've specified, when necessary.
Display ad format setting
Responsive display ads can run as both native and non-native formats. The
difference between the two formats is that native format rendering is
controlled by publishers, whereas non-native format rendering is optimized by
Google models, with advertisers' inputs—for example, color information
from main_color and accent_color.
You can set the
format_setting
field to select the format that the ads should run as. However, you cannot
set the format_setting to
NATIVE
when
allow_flexible_color
is false, as the coloring needs to be controlled by publishers in the case
of native formats.
Ad controls
Responsive display ads can tell you if they've been opted in to generated
videos or asset enhancements through their
control_spec.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-18 UTC."],[[["Responsive display ads are created using `AdGroupAdService.MutateAdGroupAds` and can be added to standard Display campaigns."],["To create a responsive display ad, you must populate required fields like marketing images, headlines, descriptions, and business name within the `ResponsiveDisplayAdInfo`."],["Customize ad colors using `main_color` and `accent_color`, with `allow_flexible_color` controlling color variations."],["Control ad format with `format_setting`, choosing between native (publisher-controlled rendering) and non-native (Google-optimized rendering)."],["Responsive display ads provide insights into generated videos and asset enhancements through their `control_spec`."]]],[]]