Whether you are creating an App campaign to drive more app installs, in-app actions or in-app action value, you will need ad groups and ads.
Create ad group and criteria
(Optional) If the
advertising_channel_sub_typeof the campaign is
APP_CAMPAIGN_FOR_ENGAGEMENT, you can override the default CPA target at the ad group level by setting
APP_CAMPAIGN, you cannot override bid settings at the ad group level.
advertising_channel_sub_type of the campaign is
APP_CAMPAIGN_FOR_ENGAGEMENT, you must target a specific audience by adding an
AdGroupCriterion. Set the
user_list_info field to
UserListInfo, where the
user_list contains the
resource name of the
UserList to target.
You cannot override bid settings at the ad group criterion level.
You cannot exclude criteria, so ensure that
APP_CAMPAIGN, you cannot add ad group criteria.