Prerequisites

  • Campaigns need established criteria, ad groups, or campaigns to generate bid simulation predictions.

  • Bid simulations require accounts with performance history and do not work with test accounts.

  • Bid simulations are compatible with Search-Network-only, Display-Network-only, Shopping, and Hotel campaigns.

  • For Display Expansion on Search, bid simulations only return information for the Search Network portion of a campaign.

To use bid simulations, your account and campaigns must meet the following requirements:

  • Historical performance data: You must have an established criterion, ad group, campaign, or bidding strategy with sufficient recent traffic to provide the system with baseline information from which to generate predictions.
  • Production account: The account must not be a test account. Bid simulations are based on past performance. Because test accounts don't serve ads, they have no performance history.

Supported resources and channel types

The campaign types and advertising channels supported by bid simulations depend on the specific simulation resource you use.

To see which AdvertisingChannelType and AdvertisingChannelSubType values are supported for each simulation level, consult these field reference pages:

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