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Get Started with Enhanced Conversions
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Save and categorize content based on your preferences.
Enhanced conversions help you to improve the accuracy of your conversion
measurement by supplementing your existing conversion tags with first-party
conversion data, like email address, name, home address, and phone number. How
the data is used depends on whether you're uploading enhanced conversions for
web or for leads.
Compare enhanced conversion types
The enhanced conversion type that's the best fit for you depends on what you're
looking to track. See About enhanced
conversions for more details.
Select the enhanced conversion type that's the best fit for your needs to get
started.
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Last updated 2025-02-03 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-03 UTC."],[[["Enhanced conversions improve the accuracy of your conversion measurement by using first-party data like email, name, address, and phone number alongside your existing conversion tags."],["The best enhanced conversion type for you depends on whether you are tracking website conversions or lead form submissions."],["You can choose between enhanced conversions for web and enhanced conversions for leads depending on your specific needs."]]],[]]
