Below you can see code examples showing how to create responsive search ads. As
with other ads, ad creation is accomplished using
AdGroupAdService.MutateAdGroupAds
. A ResponsiveSearchAdInfo requires
at least three headlines, at least two descriptions, and at least one final URL.
Java
// Copyright 2019 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package com.google.ads.googleads.examples.basicoperations;
import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getShortPrintableDateTime;
import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v6.common.AdTextAsset;
import com.google.ads.googleads.v6.common.ResponsiveSearchAdInfo;
import com.google.ads.googleads.v6.enums.AdGroupAdStatusEnum.AdGroupAdStatus;
import com.google.ads.googleads.v6.enums.ServedAssetFieldTypeEnum.ServedAssetFieldType;
import com.google.ads.googleads.v6.errors.GoogleAdsError;
import com.google.ads.googleads.v6.errors.GoogleAdsException;
import com.google.ads.googleads.v6.resources.Ad;
import com.google.ads.googleads.v6.resources.AdGroupAd;
import com.google.ads.googleads.v6.services.AdGroupAdOperation;
import com.google.ads.googleads.v6.services.AdGroupAdServiceClient;
import com.google.ads.googleads.v6.services.MutateAdGroupAdResult;
import com.google.ads.googleads.v6.services.MutateAdGroupAdsResponse;
import com.google.ads.googleads.v6.utils.ResourceNames;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;
/** Adds a responsive search ad to a given ad group. To get ad groups, run GetAdGroups.java. */
public class AddResponsiveSearchAd {
private static class AddResponsiveSearchAdParams extends CodeSampleParams {
@Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
private Long customerId;
@Parameter(names = ArgumentNames.AD_GROUP_ID, required = true)
private Long adGroupId;
}
public static void main(String[] args) {
AddResponsiveSearchAdParams params = new AddResponsiveSearchAdParams();
if (!params.parseArguments(args)) {
// Either pass the required parameters for this example on the command line, or insert them
// into the code here. See the parameter class definition above for descriptions.
params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
params.adGroupId = Long.parseLong("INSERT_AD_GROUP_ID_HERE");
}
GoogleAdsClient googleAdsClient = null;
try {
googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
} catch (FileNotFoundException fnfe) {
System.err.printf(
"Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
System.exit(1);
} catch (IOException ioe) {
System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
System.exit(1);
}
try {
new AddResponsiveSearchAd().runExample(googleAdsClient, params.customerId, params.adGroupId);
} catch (GoogleAdsException gae) {
// GoogleAdsException is the base class for most exceptions thrown by an API request.
// Instances of this exception have a message and a GoogleAdsFailure that contains a
// collection of GoogleAdsErrors that indicate the underlying causes of the
// GoogleAdsException.
System.err.printf(
"Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
gae.getRequestId());
int i = 0;
for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
System.err.printf(" Error %d: %s%n", i++, googleAdsError);
}
System.exit(1);
}
}
/**
* Runs the example.
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the client customer ID.
* @param adGroupId the ad group ID.
* @throws GoogleAdsException if an API request failed with one or more service errors.
*/
private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
String adGroupResourceName = ResourceNames.adGroup(customerId, adGroupId);
// Sets a pinning to always choose this asset for HEADLINE_1. Pinning is optional; if no
// pinning is set, then headlines and descriptions will be rotated and the ones that
// perform best will be used more often.
AdTextAsset pinnedHeadline =
AdTextAsset.newBuilder()
.setText("Cruise to Mars #" + getShortPrintableDateTime())
.setPinnedField(ServedAssetFieldType.HEADLINE_1)
.build();
// Creates the responsive search ad info.
ResponsiveSearchAdInfo responsiveSearchAdInfo =
ResponsiveSearchAdInfo.newBuilder()
.addHeadlines(pinnedHeadline)
.addHeadlines(createAdTextAsset("Best Space Cruise Line"))
.addHeadlines(createAdTextAsset("Experience the Stars"))
.addDescriptions(createAdTextAsset("Buy your tickets now"))
.addDescriptions(createAdTextAsset("Visit the Red Planet"))
.setPath1("all-inclusive")
.setPath2("deals")
.build();
// Wraps the info in an Ad object.
Ad ad =
Ad.newBuilder()
.setResponsiveSearchAd(responsiveSearchAdInfo)
.addFinalUrls("http://www.example.com")
.build();
// Builds the final ad group ad representation.
AdGroupAd adGroupAd =
AdGroupAd.newBuilder()
.setAdGroup(adGroupResourceName)
.setStatus(AdGroupAdStatus.PAUSED)
.setAd(ad)
.build();
// Creates the operation.
AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();
// Creates the AdGroupAdServiceClient.
try (AdGroupAdServiceClient adGroupAdServiceClient =
googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
// Adds the AdGroup.
MutateAdGroupAdsResponse response =
adGroupAdServiceClient.mutateAdGroupAds(
Long.toString(customerId), ImmutableList.of(operation));
for (MutateAdGroupAdResult result : response.getResultsList()) {
System.out.printf(
"Responsive search ad created with resource name: %s.%n", result.getResourceName());
}
}
}
/**
* Creates an AdTextAsset from a given string.
*
* @param text the text string to insert in the AdTextAsset.
* @return AdTextAsset.
*/
private AdTextAsset createAdTextAsset(String text) {
return AdTextAsset.newBuilder().setText(text).build();
}
}
Ruby
#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2020 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example adds a responsive search ad to an ad group.
require 'optparse'
require 'google/ads/google_ads'
def add_responsive_search_ad(customer_id, ad_group_id)
client = Google::Ads::GoogleAds::GoogleAdsClient.new
responsive_ad_info = client.resource.responsive_search_ad_info do |responsive_ad|
responsive_ad.headlines << client.resource.ad_text_asset do |ata|
ata.text = "Best Space Cruise Line"
end
responsive_ad.headlines << client.resource.ad_text_asset do |ata|
ata.text = "Experience the Stars"
end
responsive_ad.headlines << client.resource.ad_text_asset do |ata|
ata.text = "Explore the Galaxy"
end
responsive_ad.descriptions << client.resource.ad_text_asset do |ata|
ata.text = "Buy your tickets now"
end
responsive_ad.descriptions << client.resource.ad_text_asset do |ata|
ata.text = "Visit the Red Planet"
end
responsive_ad.path1 = "all-inclusive"
responsive_ad.path2 = "deals"
end
ad = client.resource.ad do |ad|
ad.final_urls << "http://www.example.com"
ad.responsive_search_ad = responsive_ad_info
end
ad_group_ad = client.resource.ad_group_ad do |aga|
aga.ad = ad
aga.status = :PAUSED
aga.ad_group = client.path.ad_group(customer_id, ad_group_id)
end
op = client.operation.create_resource.ad_group_ad(ad_group_ad)
response = client.service.ad_group_ad.mutate_ad_group_ads(
customer_id: customer_id,
operations: [op],
)
puts "Created Responsive Search Ad with ID #{response.results.first.resource_name}."
end
if __FILE__ == $0
options = {}
# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
options[:ad_group_id] = 'INSERT_AD_GROUP_ID_HERE'
OptionParser.new do |opts|
opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))
opts.separator ''
opts.separator 'Options:'
opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
options[:customer_id] = v
end
opts.on('-A', '--ad-group-id AD-GROUP-ID', String, 'Ad Group ID') do |v|
options[:ad_group_id] = v
end
opts.separator ''
opts.separator 'Help:'
opts.on_tail('-h', '--help', 'Show this message') do
puts opts
exit
end
end.parse!
begin
add_responsive_search_ad(
options.fetch(:customer_id).tr("-", ""),
options.fetch(:ad_group_id),
)
rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
e.failure.errors.each do |error|
STDERR.printf("Error with message: %s\n", error.message)
if error.location
error.location.field_path_elements.each do |field_path_element|
STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
end
end
error.error_code.to_h.each do |k, v|
next if v == :UNSPECIFIED
STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
end
end
raise
end
end