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In Performance Max,
ValueTrack parameters can be
use alongside tracking_templates, final_urls, or custom parameters at the
asset group and campaign levels. The following table summarizes supported and
unsupported ValueTrack parameters for Performance Max campaigns.
Learn more.
ValueTrack parameter
Supported
{campaignid}
{adgroupid}
{feeditemid}
{targetid}
{loc_interest_ms}
{loc_physical_ms}
{matchtype}
{network}
1
{device}
{devicemodel}
{carrier}
(deprecated)
{ifmobile:[value]}
{ifnotmobile:[value]}
{ifsearch:[value]}
Evaluates to false
{ifcontent:[value]}
Evaluates to false
{ifauto:[value]}
(deprecated)
{ifautolp:[value]}
[ifpla:[value]}
Evaluates to false
[iflia:[value]}
Evaluates to false
{creative}
{keyword}
{placement}
{target}
{param1}
{param2}
{random}
{aceid}
{adposition}
{ignore}
{campaigntype}
{copy}
(deprecated)
{city}
(deprecated)
{autotitle}
{websitecallmetric}
{idfa:[value]}
{gclid}
{keyword.}
(deprecated)
{localbusiness.}
(deprecated)
{lb.}
(deprecated)
{lpurl}
{lpurl+2}
{lpurl+3}
{adtype}
{merchant_id}
{product_channel}
{product_id}
{product_country}
{product_language}
{product_partition_id}
{store_code}
{extensionid}
1"x" is the standard value for all clicks from a given
Performance Max campaign. Statistics by specific inventory types are not
provided.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-18 UTC."],[[["In Performance Max campaigns, ValueTrack parameters can be used with `tracking_templates`, `final_urls`, or custom parameters."],["The `{network}` ValueTrack parameter is supported and returns \"x\" for all clicks, indicating Performance Max campaigns."],["Some ValueTrack parameters like `{ifsearch:[value]}`, `{ifcontent:[value]}`, `[ifpla:[value]` and `[iflia:[value]` evaluate to false in Performance Max campaigns."],["Certain ValueTrack parameters such as `{carrier}`, `{ifauto:[value]}`, `{copy}`, `{city}`, `{keyword.}`, `{localbusiness.}`, and `{lb.}` are deprecated."],["While many ValueTrack parameters are supported, specific inventory type statistics are not provided."]]],[]]
