AI Max for Search campaigns is a suite of AI-powered features for Google Ads Search campaigns. It is not a new campaign type, but rather an optimization layer you can enable within an existing Search campaign. AI Max for Search campaigns is designed to use Google AI to help advertisers get more conversions and improve performance by expanding reach, tailoring creatives, and optimizing landing pages.
Key features and functionalities of AI Max for Search campaigns
Search term matching: This uses Google AI, including broad match and "keywordless" technology, to expand your reach beyond your existing keywords. It learns from your current keywords, ad creatives, and URLs to find new, relevant, and high-performing search queries you might otherwise miss.
Asset optimization: This feature includes two components that work together to deliver more tailored creative messages at scale:
- Text customization (formerly Automatically Created Assets): This uses text from your existing ads, landing page copy, and generative AI to create customized ad copy, headlines, and descriptions that are more relevant to a user's search.
- Final URL expansion: This feature automatically sends users to the most relevant landing page on your website based on their search intent, which can help improve engagement and conversion rates.
Enhanced reporting: AI Max includes improved reporting to give advertisers more transparency into how the AI is performing.The ai_max_search_term_ad_combination_view report provides data on performance for combinations of search terms, headlines, and landing pages. This view shows which search queries triggered your ads and how those specific combinations performed.
Additional controls: Unlike Performance Max, which is a more automated, "opaque box" campaign type, AI Max for Search campaigns provides new controls to give advertisers more precision. These include:
- Location of interest targeting: Lets you target customers based on their geographical intent at the ad group level.
- Brand settings: Lets you specify which brands your ads should be associated with (inclusions) or prevent them from appearing alongside specific brands (exclusions).
- URL inclusions and exclusions: Lets you include or exclude specific URLs from being used as landing pages.
Enable AI Max for Search campaigns
To enable the AI Max for Search campaigns, set
Campaign.ai_max_setting.enable_ai_max to true.
Use Campaign.ai_max_setting.bundling_required to determine if
AI Max for Search campaigns must be enabled to respect or modify text asset
automation and brand list controls.
Use AdGroup.ai_max_ad_group_setting.disable_search_term_matching to disable
search term matching when a parent campaign has enabled
AI Max for Search campaigns.