The AdWords API is no longer supported. Use the Google Ads API instead.

type MobileAppCategory (v201809)

Service
AdGroupCriterionService CampaignCriterionService ConstantDataService CustomerNegativeCriterionService FeedItemTargetService SharedCriterionService TargetingIdeaService TrafficEstimatorService
Dependencies
getMobileAppCategoryCriteri...
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MobileAppCategory
Inheritance
Criterion
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AgeRange Carrier CriterionUserInterest Gender Language MobileAppCategory MobileDevice OperatingSystemVersion Vertical

Represents the mobile app category to be targeted. View the complete list of available mobile app categories.

Namespace
https://adwords.google.com/api/adwords/cm/v201809

Field
Criterion (inherited)

id

xsd:long

ID of this criterion.

This field is required and should not be null when it is contained within Operators : SET, REMOVE.

type

Criterion.Type

Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

Enumerations
CONTENT_LABEL
Content label for exclusion.
KEYWORD
Keyword. e.g. 'mars cruise'
PLACEMENT
Placement. aka Website. e.g. 'www.flowers4sale.com'
VERTICAL
Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network.
USER_LIST
User lists, are links to sets of users defined by the advertiser.
USER_INTEREST
User interests, categories of interests the user is interested in.
MOBILE_APPLICATION
Mobile applications to target.
MOBILE_APP_CATEGORY
Mobile application categories to target.
PRODUCT_PARTITION
Product partition (product group) in a shopping campaign.
IP_BLOCK
IP addresses to exclude.
WEBPAGE
Webpages of an advertiser's website to target.
LANGUAGE
Languages to target.
LOCATION
Geographic regions to target.
AGE_RANGE
Age Range to exclude.
CARRIER
Mobile carriers to target.
OPERATING_SYSTEM_VERSION
Mobile operating system versions to target.
MOBILE_DEVICE
Mobile devices to target.
GENDER
Gender to exclude.
PARENT
Parent to target and exclude.
PROXIMITY
Proximity (area within a radius) to target.
PLATFORM
Platforms to target.
PREFERRED_CONTENT
Representing preferred content bid modifier.
AD_SCHEDULE
AdSchedule or specific days and time intervals to target.
LOCATION_GROUPS
Targeting based on location groups.
PRODUCT_SCOPE
Scope of products. Contains a list of product dimensions, all of which a product has to match to be included in the campaign.
CUSTOM_AFFINITY
Custom Affinity, a criterion used for custom audience targeting.
CUSTOM_INTENT
Custom Intent, a criterion used for custom audience targeting.
YOUTUBE_VIDEO
YouTube video to target.
YOUTUBE_CHANNEL
YouTube channel to target.
APP_PAYMENT_MODEL
Enables advertisers to target paid apps.
INCOME_RANGE
Income range to target and exclude.
INTERACTION_TYPE
Interaction type to bid modify.
UNKNOWN

This field is read only and will be ignored when sent to the API.

Criterion.Type

xsd:string

Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

MobileAppCategory

mobileAppCategoryId

xsd:int

ID of this mobile app category. A complete list of the available mobile app categories is available here.

This field is required and should not be null when it is contained within Operators : ADD.

displayName

xsd:string

Name of this mobile app category.

This field is read only and will be ignored when sent to the API.