type MaximizeConversionValueBiddingScheme (v201809)

Maximize Conversion Value bidding strategy is an automated bidding strategy which tries to maximize conversion value given a daily budget.



BiddingScheme (inherited)



Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.




The target return on ad spend (ROAS). This is optional. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. Use 0.0 to clear an existing value.

This field can be selected using the value "MaximizeConversionValueTargetRoas".
This field can be filtered on.
This field may only be set for campaign channel subtype SHOPPING_GOAL_OPTIMIZED_ADS.
This field must be between 0.01 and 1000.0, inclusive.